Name
The U.S. Presidential Election in Data: How About.com Tracks the Country’s Changing Priorities
Date & Time
Thursday, November 3, 2016, 9:30 AM - 11:00 AM
Description
About.com, 1500 Broadway, 6th Floor, New York, NY 10036

Consumers vote with their eyes, telling publishers what they care about by what they choose to read. As this year’s election cycle has progressed, About.com—where the full spectrum of people’s interests is captured with new brands like the Balance and VeryWell—has used data science to listen to the country’s changing priorities and inform its digital strategy in the health and finance space. For this session, VP of data sciences Jon Roberts will walk you back through the election that’s unfolded in 2016, along the way revealing how About.com thinks about and utilizes data in its publishing strategy. Hosted by Jon Roberts, Vice President of Data Sciences, About.com
Session
The U.S. Presidential Election in Data: How About.com Tracks the Country’s Changing Priorities
Hosted by JON ROBERTS, Vice President of Data Sciences, About.com
Session Type
Fast Track
Theme
Creativity, Tech
Location
About.com, 1500 Broadway, 6th Floor, New York, NY 10036
About.com
Consumers vote with their eyes, telling publishers what they care about by what they choose to read. As this year’s election cycle has progressed, About.com—where the full spectrum of people’s interests is captured with new brands like the Balance and VeryWell—has used data science to listen to the country’s changing priorities and inform its digital strategy in the health and finance space. For this session, VP of data sciences Jon Roberts will walk you back through the election that’s unfolded in 2016, along the way revealing how About.com thinks about and utilizes data in its publishing strategy. Hosted by Jon Roberts, Vice President of Data Sciences, About.com