Airtel Retail Transformation
Why is this project worthy of an award?
Telecommunications stores have long become an uninspired transactional space. When we began working with Bharti Airtel Limited, we were tasked with redesigning their retail stores. However, as we immersed ourselves in the project, we recognized an opportunity to redesign not only the physical store, but also, the entirety of the customer journey. The new retail environment is designed to position Airtel as a premium brand accessible to all, by showcasing how smart, digital telecommunication technology can enrich customers’ lives for the better. The use of honest, contemporary, tactile materials provide an inviting and warm atmosphere with a human touch whilst still maintaining a premium feel, reflective of the brand values. Emphasis is on functional forms that create a coherent and easy to understand design language in a manner that is clean-lined minimal and modern. The store’s architectural spatial arrangement allows for a sequence of spaces and natural flows that facilitate ease of use and orientation with newly defined postures and environmental scenarios creating a stage set enabling staff to engage with customers in new ways. Disruptive in its’ category, the overall impression differentiates Airtel from it’s competitors through a fresh bold transformative experience. Experiential digital engagement provides a visually dynamic content-rich layer, a source of inspiration imitating an environment that is alive and vibrant, yet not overwhelming. Disruptive in its’ category, the overall impression differentiates Airtel from it’s competitors through a fresh bold transformative experience.
What else would you like to share about your design? Why is it unique and innovative?
isitors to the new Airtel store will encounter a series of experience 'moments' through digital and physical engagement that emotionally resonate, leave a lasting impression and importantly, stimulate higher propensity to buy. An aggregated social media motion-content wall attracts and inspires customers, giving reason to believe in Airtel and understand how it will enrich their lives while a digital touch table empowers customers to configure a tailored suite of Airtel plans and packages to suit their personal needs in a fun, intuitive and lifestyle themed way. Each new touchpoint brings to life and celebrates the continued strength of the Airtel network, illustrating the key benefits and how customers can make the most of them. The products and service engagement provides a visually dynamic, content-rich layer; sources of compelling inspiration integrated into an environment that is dynamic vibrant and impactful. Each element of in-store communications helps customers to do more, feel more and connect more. Building on existing Airtel brand guidelines, we created a retail-specific communications style which, working in harmony with the environmental design, helps to set overall tone of the space and defines how and where customers touch and interact with the Airtel brand in-store.
Who worked on the project?
Principal - Steve Lidbury Lead designer - Markus Nonn Senior designer - Celine Hayman Junior designer - Shirley Li Designer - Dante Vinciguerra Digital interactions - Henry Proudlove Technical director - John Streit
View the project video:
A Lab in Your Hand: Portable Blood Testing with i-STAT Alinity
Company Abbott Point of Care
Introduction Date November 30, 2016
Project Website https://www.pointofcare.abbott/int/en/offerings/istat-alinity
Why is this project worthy of an award?
In today’s pressure-packed healthcare environment, doctors, nurses, and other healthcare providers rely on easy-to-use testing tools that provide fast and accurate information as they decide appropriate care for patients. A “lab in your hand” that only requires two to three drops of a patient’s blood, Abbott’s i-STAT Alinity system is a pioneering, handheld blood testing innovation designed to fundamentally transform the delivery of healthcare at the point of care. • Patient-side. The device is capable of performing and analyzing the broadest range of blood tests without ever needing to leave the patient. • Fast. Provides blood test results within 2-10 minutes rather than hours. • Reliable and accurate. Delivers real-time, lab-quality results using only a minimal amount of a patient’s blood, negating the requirement of sending samples off to be tested in a lab. • Portable. Easily transported wherever and whenever it’s needed – whether for use in an emergency department, an operating room, in the medical tents at major sporting events or in rural areas where access to testing may not be easily available. Portable and easy to use, the I-STAT Alinity system delivers healthcare providers the information they need to make timely and informed treatment decisions that could help people get back to better health sooner. www.abbott.com/i-STAT
What else would you like to share about your design? Why is it unique and innovative?
Imagine a premature baby in a neonatal ICU or an elderly person in a rural area with no access to a hospital or testing lab. Abbott’s goal was to help patients like these be treated faster with the i-STAT Alinity system, which was designed for healthcare providers to help diagnose, monitor, and treat patients quickly, reliably, and efficiently. To do this, the Abbott team went on the ground with doctors, nurses, lab directors and other clinicians around the world to understand their pain points and listen to what they said would work best for them in improving care. And that’s what the team built. The i-STAT Alinity system’s first-of-its-kind, patented features include: • Expansive testing menus with the ability to significantly expand its capabilities in the future (e.g. brain injury, infectious disease, or oncology) • An ergonomic and durable design with easy-grip handling and non-slip material to keep the device secure on flat surfaces and able to withstand the rigors of use in fast-paced clinical settings • Large, color touch screen with graphics-driven, on-screen guidance for simple, intuitive navigation • Audio, color, and light cues built-in to convey critical information for the doctors, nurses, and other clinicians who use it • Flexible connectivity with built-in secure cloud technology for remote connectivity • High-resolution camera that captures 2D barcodes with a picture ID
Who worked on the project?
Abbott Point of Care research and development team located in Princeton, New Jersey and Ottawa, Canada.
View the project video: https://www.pointofcare.abbott/shared/static-assets/other/047496-i-STAT-Alinity-intro.mp4
Alawwal Bank
Company Landor Associates Europe
Introduction Date November 27, 2016
Project Website http://www.alawwalbank.com
Why is this project worthy of an award?
We reinvented Saudi Hollandi Bank (SHB), the oldest bank in Saudi Arabia, catapulting it into the future world of banking, where the digital has eclipsed the physical. Keeping in pace with the Kingdom’s accelerated and ambitious reformation plans, and an evolving younger tech-savvy audience, we developed a compelling brand platform that was seamlessly translated into a multi-channel activation and campaign program. With the millennial customer in mind, we helped create a human-centric user-experience – one that seamlessly transitions and harmonizes across the physical and digital spaces. The breadth and depth of the change encompassed a plethora of a once disjointed set of touchpoints, into a holistic multi-stage banking experience, native to the mobile-first world. Over the span of six months, to coincide with the 90th anniversary celebrations, we flawlessly and simultaneously launched the newly named Alawwal Bank across all touchpoints, all mediums and Kingdom-wide. The meticulously choreographed reveal all happened overnight, with business continuing as usual the next day. Mobile app usage amongst retail customers skyrocketed shortly after the launch, coupled with higher engagement across branches and platforms. Alawwal Bank's new digital-first mind-set coupled with millennial customers' favourable engagement and feedback is testament to its ability to deliver the future of banking and meet the needs of the leaders of tomorrow.
What else would you like to share about your design? Why is it unique and innovative?
With a renewed focus on retail banking for millennials, we advised the bank to adopt a brand idea centred around putting “customers first, always”; putting customers’ needs and aspirations above all else. This brand idea would be the singular driver and inspirational force behind all brand communication and experience, including the visual brand identity, tone of voice, and digital experience. This objective had an additional layer of complexity due to the decision to change the bank’s name from SHB to Alawwal Bank as no single document, digital reference, code or form could remain unchanged on launch day. The rebranding included: All digital interfaces: website, mobile app, social media, ATM screens, intranet, internal screens, Apple watch Brand environment: office spaces, branches, signage and fascia, different types of ATMs All printed collaterals: from forms to promotional items, corporate documents to cards and cheques, loyalty program Internal engagement and media training Strategically mapping the customer journey was critical to the brand development as the bank’s client-base cut across age-group, profession and socio-economic class. It was imperative that the brand was prevalent at every customer interaction. From on-boarding a customer via tailored welcome packs to ensuring private bank clientele were given a tailored experience via trained personal advisors, each user experience modulated accordingly. On the digital front, due to smartphone usage having a huge share amongst Saudi youth, we created a new, simple and intuitive digital language for mobile devices and personalized internet banking. In addition to the revamped branch network, and deepening the brand experience, the bank also launched the country’s first digital kiosk, named Ibda (meaning ‘start’ in Arabic). Blending lifestyle and banking, customers can do their banking in a social and relaxed café-esque atmosphere. Ibda has served as a signal to the public of Alawwal Bank’s innovative spirit and desire to always put the customer first. A premier name It was agreed that a change of name would not only better reflect the Bank’s current and future goals, but also signify the impending transformative change within. We created the name ‘Alawwal Bank’ in which ‘alawwal’ means ‘the first’ in Arabic. This unconventional bank name successfully builds on the bank’s heritage of firsts, and sets the tone for its future endeavours. It is brief and snappy, catering well to millennial tastes. We chose to use a transliterated version of the name in English, as this is and will always be a Saudi Bank, for the Saudi people. A mark of progress The new brandmark we designed for the Bank consists of the One Stroke, a graphic device whose exacting proportions and dual nature represent connection, balance, progression, fresh thinking and streamlined efficiency. We addressed the bank’s heritage by maintaining its unique colour scheme, and represented its future through modern form, which we named The One Stroke. It was designed to be versatile and to serve as the main visual identifier. The One Stroke organically developed into a unifying chevron device which blends both primary colours into a stepped progress bar.
Who worked on the project?
Mariagrazia De Angelis - Executive Director, Client Services Bengt Eriksson - Managing Director Ahmed Salman - Senior Client Manager Sheikha Wilson - Strategist Riaan Muller - Client Director Shaun Loftman - Executive Creative Director Paul Martin - Design Director Gemma Crompton - Design Director Dalia Nosseir - Senior Designer Naz Naddaf - Designer Osama Itani - Designer Muna Ahadi - Designer Wasim Ajlyakin - Production Artworker
View the project video: https://vimeo.com/270310191/e79c225eac
Anchor
Why is this project worthy of an award?
In 2014, the year Serial catapulted podcasting into mainstream pop culture, 39 million Americans were listening to podcasts monthly. That number has nearly doubled in four years, with recent reports finding more than a quarter of Americans are monthly podcast listeners. And people are listening closely: most weekly consumers listen to at least four episodes per week, and on average, stay engaged for 90% of each episode. Despite explosive audience growth and engagement, people who loved podcasts lacked a simple way to make one of their own. Expensive audio equipment and complex editing software built a wall in front of people with stories to tell. Most podcasters needed support from a production studio or radio program, and as a result, most audio content came from a limited, homogenous industry. Not too different from the finite video programming of cable TV - that is, before YouTube democratized video. Now, audio is being democratized. Anchor launched its dedicated podcasting platform in February 2018: a mobile app built for effortless podcast creation (free for iOS and Android), a web dashboard with creation tools and analytics, automatic distribution of published episodes, and unlimited podcast hosting that’s 100% free. The intuitive, simple workflow eliminates roadblocks so anyone can easily make a podcast and share their voice. Anchor’s interface guides users from start to finish using accessible prompts, movement and color to breeze through the creation process. On mobile, opening the app takes users straight to the recording screen. Once content has been recorded users are prompted to build an episode, incorporating audio segments from new and/or saved recordings, voice messages from their listeners, and a library of audio interludes to add texture. This Episode Builder is optimized for mobile with a visually intuitive design that stacks segments to make up a full episode - laid out vertically, unlike traditional horizontal formats of audio editing. Completed episodes can be published to Apple Podcasts, Google Play, Spotify, Overcast and more with one tap (eliminating the hassle of shipping to each store individually via RSS feed). Anchor’s web tools provide an intensive version of the Episode Builder, visually laying out available content and syncing seamlessly with any recording and creation built in the mobile app. What’s more, Anchor’s web version includes simple, helpful analytics so creators can see how their podcast is performing across listening services. To help with social media sharing, Anchor provides each user a dedicated homepage with links to any and all platforms where listeners can hear their work - a baseline need that somehow had never existed, ideated from Anchor’s commitment to eliminating every possible pain point in the creation and sharing of audio. As the first company to democratize audio, Anchor is performing a needed public service encouraging people of all skill levels and walks of life to share their stories. In a digital world that’s often still a Wild West, we’ve found that audio inherently lends itself to kinder, more human online interactions. By enabling people to create and connect with great content, Anchor gives the world a voice.
What else would you like to share about your design? Why is it unique and innovative?
Anchor’s UX makes audio creation and sharing a simple, intuitive experience, freeing creators to play with format and ultimately innovate on what we think of as a podcast. This means the Anchor team is encouraging the pushing of boundaries of audio, by sourcing feedback from users and implementing unique interactive features: Voice Messages, an audio-based direct messaging system that allows creators to add content from listeners into episodes, also establishing a unique host-listener connection. Record With Friends, which enables users to record high-quality audio remotely with up to ten users at once. Cohosts, a feature that matches up creators for a conversation based on mutual selected topics of interest. Spotify and Apple Music integrations that allow creators to embed songs in episodes on Anchor’s platform. Anchor Videos, which take a segment of audio and automatically transcribe it into a beautiful, shareable text video perfect for catching eyes on social channels. Integrations with emerging voice-based technologies, allowing creators to be heard on Amazon Alexa, Google Home, Apple CarPlay and Android Auto. Anchor’s offerings and simplified design have attracted not only amateur podcasters, but professionals looking to simplify the production process and reach a new audience through audio. Casey Neistat, Buzzfeed, The Outline, Girls Who Code, Penguin Random House and Atlantic Records are just a few of the partners using Anchor’s tools. Since launching podcasts on Anchor, a number of creators have garnered significant followings, some landing in top charts on external platforms like Apple Podcasts. Designing a tool that makes creation not just easy, but also fun, has resulted in an explosion of interesting, meaningful content that would never have existed otherwise.
Who worked on the project?
Anchor’s team is made up of an all-star cast with backgrounds in music, tech, audio production and more. Co-founder and CEO Michael Mignano, who led the direction and development of Anchor’s product, spent half a decade at Atlantic Records before running product at Aviary (acquired by Adobe) along with his Anchor co-founder and CTO Nir Zicherman. As huge fans of podcasts, recordings and music, Michael and Nir found there wasn’t an easy way to create, share or interact with audio. Anchor was born out of their desire to bridge this gap and bring audio up to speed with the digital world.
View the project video: https://www.youtube.com/watch?v=fPwziaJP2Cw&list=PLJ_1GxcJR2S_9WRHoHaNIOTViMiCrMB3I
An Easy Way to Order DNA
Company Twist Bioscience
Introduction Date January 1, 2018
Project Website http://www.twistbioscience.com
Why is this project worthy of an award?
At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers. Our semiconductor-based DNA manufacturing process is innovation at its finest. However, the customer experience for ordering synthetic DNA has historically been limited to manual input, which can be tedious and time-consuming. It required working with a salesperson through a specific channel and/or a manual online portal, which extended wait time, resulting in the delay of important biological research and innovation. For customers, it was a limiting and frustrating process. So for us, it was only natural—and necessary—to provide a trailblazing approach to the customization and ordering process. To bring customers an innovative, seamless experience, we’ve built an industry-leading, proprietary, interactive, easy-to-use eCommerce platform. Qualified customers now have the capacity to create made-to-order DNA as easily as purchasing a book from Amazon. Our newly launched eCommerce platform offers researchers: Unlimited throughput—no waiting for large orders Reasonable cost and real time, customized quotes A specified timeframe, strengthening the ability to plan budgets and internal timelines Order tracking throughout the manufacturing and delivery process From first-touch, through the length of the research and experimentation process, our platform enables these industry leaders to break new ground every day, helping to accelerate the creation of world-changing technologies.
What else would you like to share about your design? Why is it unique and innovative?
Our eCommerce solution was built with the end-user in mind. Ordering is an intuitive process, with easy-to-understand visual cues. Users are not intimidated when they see the generous white space, large buttons, and efficient, concise forms. Our message is, “You design it, we build it.” Our customers are creators, researchers, and experimenters who require a simple but robust playing field. The user interface is so elegant and simple, our CEO regularly says, “Even I could use it!” With a few sophisticated tools, we’ve made a complicated, information-rich process into something incredibly easy and productive. Smart algorithm. Essential to the platform is a proprietary smart algorithm, developed to immediately inform users whether the specific DNA sequence they requested can be synthesized by our lab. This incredibly time-saving tool makes a world of difference for busy researchers who are embracing the infinite possibilities of synthetic DNA generation. Gene editor. Users can make changes to the DNA sequences they’ve designed with our built-in editor. In addition to empowering users to make changes on the fly, this tool can automatically detect errors and offer corrections. Live quote. No more wasted time waiting for surprising price quotes. Users are able to see real time pricing immediately after uploading their data. With this well-designed process this well-designed, our customers have newfound abilities to design, create, and implement their research and experiments. For each DNA sequence a customer designs, the 5 simple steps to ordering are as follows: Post the data using our template or drag and drop to upload your own file Review the live sequence analysis for automatically lists the pricing of each gene listed Use the gene editor to edit your uploaded sequences, while pricing is automatically adjusted Choose between gene fragments or clonal genes for your output Check out is as easy as clicking a button! After their purchase is made, users are updated on their order progress from checkout to delivery. At every stage of progress, they receive comprehensive insight on crucial production details. As proponents of responsible science, we screen all customers and sequences to ensure the material is designed and intended for use in accordance with applicable national and international laws, rules, regulations, and governmental policies. With this new eCommerce solution, researchers have the convenient DNA ordering system they need to do world-changing work. Among an unlimited number of possibilities, we believe our products will help increase our collective understanding of biology; contribute to the development of new diagnostic, prevention, and treatments for disease; improve public health surveillance; and enhance emergency preparedness response efforts.
Who worked on the project?
Gillian Jarvis - Design Director; Ariel Moiduser - Designer; Daniel Chadash - Director of Digital Product; Yoav Yariv - Product Manager; Twist R&D Team (TLV & SF)
View the project video: https://twistbioscience.wistia.com/medias/tjgrqcwr5z
