User Experience Category Entries

iN: The World’s First Cognitive Patient Care Assistant

Company Inspiren

Introduction Date October 1, 2017

Project Website http://www.inspiren.com

Why is this project worthy of an award?

iN is a wall-mounted IoT device that fights patient neglect while aiding staff to improve the quality of patient care. Developed by practicing nurses and clinicians, iN is currently being implemented and deployed by two of the largest healthcare systems in the United States - including a top six hospital - with other major medical institutions to follow. Using computer vision, deep learning, and natural body-movement recognition, iN detects staff presence and assesses environmental safety risks while simultaneously collecting and aggregating data from other medical devices such as EKG/vitals monitors, ventilators and more. The byproduct is an intelligent system that gains insight into the care environment and mitigates the risk of human error. With purpose, privacy, and elegance in mind, iN’s design is one of a friendly and intelligent assistant that is ever watchful, never tiring, and always mindful. Placed on the wall behind the patient’s bed, iN communicates with medical staff via four intuitive colors through an interactive LED display. -Blue - Initial detection of staff presence or medical device in use -Green - Successful rounding event and a safe care environment -Orange - Safety Alert/Action Required -Purple - Care Team Presence/Collaborative event More than just an interactive feature, these colors are a visual depiction of our powerful data analytics engine that uses A.I. to: -Create predictive algorithms to prevent injuries and medical errors; -Assess patient workload to enhance staffing; -Integrate with Electronic Health Records (EHRs). In doing so, data capture becomes truly automated, and the burden of charting is lifted from the clinician, allowing them to spend more time with patients at the bedside. To enhance the patient experience, iN is also equipped with an array of environmental sensors that detect temperature, brightness, noise, and other aspects of patient comfort as they directly impact the healing process. Believing firmly that patient engagement begins with staff engagement, we made the data fun! We custom designed the care teams’ mobile platform utilizing nudge theory and gamification. Recognitions and virtual trophies are awarded to staff in real-time for patient care excellence. Individual as well as unit level successes are celebrated and encouraged. With iN, patient care doesn’t have to be a thankless job. With its intuitive design, practical application, and powerful analytics capabilities, iN is one of the first technologies to serve as the gateway for all IoT connectivity in a patient care setting while forging the unbeaten path to a true A.I. ecosystem. iN for intelligence. iN for insight

What else would you like to share about your design? Why is it unique and innovative?

There is no greater feeling of vulnerability than to be lying alone in a hospital bed. Yet, there are few healthcare technology solutions that were deliberately conceptualized, designed, and created specifically to alleviate this vulnerability. There are even fewer, who are successful in doing so. For one of the first times, a group of practicing clinicians are leading true technological innovation in healthcare by assembling and directing an international team of engineers, data scientists, software developers, and industrial designers from renowned institutions such as NASA and MIT. This new technology has been embraced by care providers across the country for use with diverse patient populations from oncology to cardiac surgery, and its clinical impact is also being researched and published by a top Ivy League University. Working side by side, this diverse team has designed a complete end-to-end solution encompassing hardware, software applications and analytics. The majority of healthcare companies and products are created with only one or two of these domains at the forefront of development. Hospitals are then forced to buy multiple hardware, software, and application solutions to meet their needs from various vendors. There is then an attempt to implement these disparate solutions into their workflow, through additional purchases of analytic and interface technology to attempt to connect them all together. When integration efforts and data discovery prove futile, the hospital then purchases even more solutions to meet their needs, further perpetuating this cycle of fragmentation. iN immediately stops this cycle of suboptimal return on investment inherent with a non-integrated technology stack and delivers value on day one of installation. Not only is it a stand-alone product, but it also functions as a force multiplier to other existing devices - from the call button to advanced life-sustaining equipment - within the patient’s room. With the lightest infrastructure footprint of any hospital technology, iN installs in seconds. By deviating from the traditional triangulation and trilateration methods for object and human positioning used by traditional RFID, iN does not require multiple pieces of hardware to be installed inside the room. Instead, iN uses computer vision with domain-specific models that require only a single point of data capture, leading to one device that analyzes, not only object and personnel position but the entire physical and electronic environment. All other products require cumbersome setup, architectural changes, and costly integration efforts that require months to years of fine tuning for accuracy. Even if the implementation is executed flawlessly, the end result still only delivers a small fraction of the insight gleaned from iN. The iN hardware, software, web/mobile applications, and analytic platform were created and will continue to be developed cohesively. While this concept of simultaneous developmental consideration for impact to multiple domains exists in other industries, such as automotive and consumer electronics; nothing has achieved this level of sophistication in healthcare, until now. Paul Coyne, DNP, MBA, MSF, APRN, RN, AGPCNP-BC President and Co-Founder, Inspiren Senior Director of Clinical Informatics and Advanced Practice, Hospital for Special Surgery

Who worked on the project?

Michael Wang -Founder/CEO, Inspiren Paul Coyne - Co-Founder/President, Inspiren Vin Cocito - Co-Founder/COO, Inspiren Jeff Morelli - Co-Founder/VP of Technology Implementation, Inspiren Marcel Botha - Design Lead/CEO, 10XBeta Berk IIhan - Industrial Design, 10XBeta Christina Sicoli - Industrial Design, 10XBeta Ellen Crane - Industrial Design, 10XBeta Simon Ellison- Industrial Design, 10XBeta Andy MacDonald - Technical Director, Normative Anthony Bennett - Lead Developer, Normative Scott Wright - Senior Developer, Normative Lane Buie - VP Client Services, Normative Laura Shaw - User Experience Designer, Normative Devon Williamson - Graphic Designer, Normative Heather Thomas - Growth Director, Normative Ahmed Elhusseiny - Product Design Lead, AESuper Lab Ryan Melony - Video Director, medialuv.com


InVision Studio

Company InVision

Introduction Date October 18, 2017

Project Website https://www.invisionapp.com/studio

Why is this project worthy of an award?

The launch of InVision Studio comes at a time when modern organizations are awakening to the power of design as a key component of business success. Not only do design-driven companies significantly outperform their competitors, but they are also more likely to attract and retain loyal customers. As such, the role of the modern product designer has evolved in scope, significance and responsibility, being tasked with everything from building memorable digital experiences to representing the voice of the customer in strategic business conversations. And yet, while product designers’ responsibilities and strategic value are growing, the tools available to them have simply not kept pace. In many cases they are forced to cobble their workflow together across a number of disparate tools, many of which were built for earlier generations of graphic and print design. This fragmented workflow slows teams down and prevents designers from doing the work that is necessary to help their organizations succeed. Studio is a screen design tool built from the ground-up to address this gap in the market and to give the modern product designer everything she needs to do her best work. Before Studio, designers were using up to six different tools for animations, prototypes, team collaboration and more. With Studio, they are able to do all of these things in one seamless environment. Some of Studio’s most impressive features include rapid prototyping and advanced animation capabilities that turn static screens into live product experiences without requiring a single line of code. Studio also boasts an adaptive layout engine enables design across a variety of different devices and orientations, and shared design systems that ensure that design teams stay consistent, connected and up to date. Studio is also a completely open platform that allows users to build apps, create plugins, and develop extensions through InVision’s public API. The goal is to create a rich ecosystem that enables designers to extend, customize, and elevate their Studio experience and ultimately, take their craft to new heights. In addition to creating integrations with some of the most beloved tools that designers already use everyday, InVision created a $5M fund known as the Design Forward Fund, to support and recognize the talented creators who are creating integrations for Studio. Lastly, unlike the other tools on the market, Studio is a completely free and will be forever. This pricing model is part of InVision’s ongoing commitment to the design community and its effort to make the same tools available to experienced and emerging designers alike.

What else would you like to share about your design? Why is it unique and innovative?

Studio is a generational answer to product design. The screen has become the center of our world and the way we interact with brands has shifted to digital. InVision is already the tool companies rely on to give their customers a modern experience, and Studio heightens what product teams can build. Like all of InVision’s products, Studio was heavily inspired by the designers who work at some of the world’s best-known companies who make the digital products we love the most. InVision powers the product design process of more than 4 million people at tens of thousands of companies, including brands like Airbnb, Uber, HBO, Amazon, IBM, Nike, and Slack. Studio’s features and functionality were the result of watching, listening and engaging with teams at those design-forward organizations to understand their workflow, pain points and challenges and then creating a tool that meets their needs. Every last detail of Studio is the deliberate result of deep insight into how digital product teams work.

Who worked on the project?

InVision


IoT Hotel Room of the Future

Company Marriott International

Introduction Date November 14, 2017

Project Website

Why is this project worthy of an award?

Marriott International teamed up with leading technology and digital companies Samsung and Legrand to create the hotel experience of the future with the launch of the Internet of Things (IoT) guest room. Envisioned by Marriott’s Innovation Lab, the “smart” guest room allows multiple responsive IoT systems, devices, and applications to communicate with one another, serving guests and optimizing hotel operations. For example, a hotel with IoT technology would be able to control a room’s energy consumption unoccupied, or anticipate when a light bulb is about to expire and have it replaced, helping ensure a problem-free stay, and improve guest satisfaction. By leveraging mobile and voice-enabled technology, Marriott, the world’s largest hospitality company, is continuously innovating the global guest experience across its 30 brands and 6,500 hotels in 127 countries and territories. The IoT guest room empowers guests to personalize their room – whether that is creating the ultimate relaxation environment for a weekend getaway or enhancing productivity during a business trip. The technology inside the IoT guest room allows, for instance, a guest to ask a virtual assistant to set a wake-up alarm, to start a yoga routine on a full-length mirror, request additional housekeeping services, and start the shower at the guest’s desired temperature – by voice or app. With consumers increasingly using intelligent thermostats, color-changing light bulbs, and even coffee makers at home, the IoT technology seeks to replicate the experience in guests’ hotel rooms. For example, a guest could potentially use their voice or an app to start making coffee, turn on the TV tuned to their favorite channel, create a specific housekeeping request, curate a personalized photo gallery and show it on the wall, or adjust the curtains. Following its unveiling in November 2017 and after three months of testing, Marriott, Samsung, and Legrand are now analyzing feedback for real-time updates to the IoT technology platform powering the guest room of the future. Consumers will start to see elements of it in their guest rooms within the next five years. Our IoT guest room exemplifies how Marriott studies and perfects new technology before rolling it out. About 1,000 visitors toured our IoT guest room during the three months of testing and evaluation.

What else would you like to share about your design? Why is it unique and innovative?

Marriott is working towards a future where hotel owners can easily equip guest rooms with an in-room technology platform that will let guests personalize their experience by being able to access their own information (such as their favorite music streaming service) via voice-activated and mobile-optimized controls. The IoT Guestroom Lab explores concepts that have the potential to elevate the guest experience while also having the ability to enhance hotel guest room design and construction efficiency, improve hotel operations, and empower hotel staff to deliver more personalized service exactly when the guest needs and wants it – especially to the 110 million members of the Marriott’s loyalty programs. The IoT concept also contributes to Marriott’s global sustainability efforts and goals by, for instance, featuring a way for a hotel to reduce energy consumption when a room is not occupied. Select features include: * Digital interface embedded in a full-length mirror for information and room controls * Sleep tracking with quality analysis and suggested wake/sleep routines * Digital artwork that can be personalized using curated themes or guest-generated content * Personalized shower temperature settings that can be controlled remotely or by voice * Virtual Concierge that’s voice-activated * Personal social media and streaming accounts through Guest Room Entertainment * Intuitive lighting to change color/intensity according to circadian rhythm, assisting with wake/sleep cycles

Who worked on the project?

Ron Harrison, Global Officer, Global Design, Marriott International


Itaú App Light

Company Itaú Unibanco

Introduction Date December 7, 2016

Project Website

Why is this project worthy of an award?

The purpose of the project was to build an app focused on the low income public, investing in a segment that historically Itaú has never led, while contributing with the digital inclusion in the country. App Light is the first step to the clients that are joining the digital world, providing a more simple and ease to use experience. Currently, App Light has +820k users.

What else would you like to share about your design? Why is it unique and innovative?

The biggest differential was creating a solution side by side with customers, ensuring time-to-market and speed in the various phases of app development. In order to achieve that, a specific experimentation lab was set up for this audience, with daily validation of the hypotheses and experience. In the face of that, we built a new app 100% together with customers, easy to use, with a friendly user interface, intuitive navigation and low download size.

Who worked on the project?

Itaú Design Team and UX Team

View the project video: https://youtu.be/_n0W9_TiKp0


Jordan Brand - A/R Jordan

Company R/GA Portland

Introduction Date February 18, 2018

Project Website

Why is this project worthy of an award?

For the early release of the Nike Air Jordan III Tinker sneakers at the NBA all-star weekend in Los Angeles, we brought Michael Jordan back to the court. This time, via A/R. Fans were able to scan a snapcode at the event, and interact with a live Augmented Reality lens featuring Michael Jordan suspended mid air in his iconic slam dunk pose from 1988. For the first time ever, we brought e-commerce and SnapChat together making it possible for fans to shop a reimagined version of the shoes he was wearing. During the 1988 slam dunk contest between Michael Jordan and Dominique Wilkins, Jordan made a move that made history. He used a full-court runway to take off from just inside the free-throw line, double-clutching his right arm and kicking his legs for the 15 feet between the charity stripe and the rim. It was one of the greatest high-flying slam dunk displays in history. From there, the Jordan brand took off. We were challenged by Jordan Brand to develop a digital initiative with a focus on greatness at the NBA All-Star weekend. We needed to pre-launch the Air Jordan III Tinkers, the latest version of the sneakers MJ was wearing, in a memorable and iconic way. We were tasked with making the brand as relevant today with millennial sneaker lovers, as it was 30 years ago during Michael Jordan’s iconic slam dunk moment.

What else would you like to share about your design? Why is it unique and innovative?

Jordan Brand has one of the world’s most passionate communities. They’re smart, digitally native, and know what they don’t want as much as what they do want. As individuals, they have varied goals, dreams and ambitions, but one thing that is common is their desire for the unexpected. They’re looking for things they’ve never seen before. So we gave them something that’s never been done before. We let them purchase a pair of sneakers on their mobile phones using a platform they engage with every day for the first time ever. We pulled in four key players: NBA 2K who provided a 3D model of Michael Jordan in his iconic slam dunk pose, experience designers at SnapChat, e-commerce experts at Shopify and two-hour delivery venture company Darkstore who delivered the sneakers to fans in under two hours. The lens went live at the NBA All-Star weekend, and spread around the world. It was the first time that someone could purchase something on SnapChat, and the yet-to-be-released Air Jordan III Tinkers sold out in just 23 minutes.

Who worked on the project?

Ben Williams - VP, Executive Creative Director Gabriel Cheung - Creative Director Gene Lu - Creative Director Ricky Vega - Executive Producer Anna Sposito - Senior Producer Sam Levy - Group Account Director Harry Peacham - Associate Strategy Director Jeff Miller - Director of Creative Strategy Shawn Dedeluk - Creative Strategy Lead Amber Buhl - Sales Lead Travis Chen - Manager, Interactive Engineer Anastasiia Serebriakova - Lens Production Manager Krish Jayaram - Product Designer Jordan Brand - Additional Company Darkstore - Additional Company Shopify - Additional Company