HealthVoyager
Company Boston Children's Hospital / Klick Health
Introduction Date February 27, 2018
Project Website https://voyager.health/
Why is this project worthy of an award?
HealthVoyagerTM is a pioneering medical education and patient experience platform that uses Virtual Reality (VR) technology to bring patients’ individual medical conditions and findings to life through customized 3D tours inside their bodies. The first iteration of the tool, HealthVoyager™ GI, has been designed for pediatric gastrointestinal (GI) patients and is poised to advance the standard of care and communication for young patients with Crohn’s disease and ulcerative colitis. Each year, Boston Children’s performs thousands of endoscopic procedures. Of the 1.6 million Americans with inflammatory bowel disease, as many as 80,000 of them are children, according to the Crohn’s & Colitis Foundation of America. Most gastroenterologists currently share endoscopy and colonoscopy findings with patients/families using print outs that are designed for their medical records. These clinical documents are text-based, written in medical language, and may contain small, static thumbnail images, if any. Conversely, HealthVoyagerTM serves as an easy, fun, and interactive way to learn about and share complicated information like endoscopic findings. Pediatric patients can create their own avatars, (to help form an emotional connection with the platform) and take a customized virtual tour of their GI tracts. The platform provides these young patients with a 'map' of their GI tract and the ability to explore their anatomy and visualize their doctor's findings to help them educate themselves about their bodies and specific medical conditions. The environment, while anatomically and pathologically accurate, has been designed to appeal to pediatric patients. It has a cartoon-like look and feel, uses friendly colors and deliberately avoids any shadows and textures that, while anatomically correct, were found to scare and/or alienate children during our UX testing. Instead of filing away the results of their Endoscopy, patients are encouraged to share the experience with their family. Developed as part of a collaborative innovation partnership between Klick Health and Boston Children’s Innovation & Digital Health Accelerator, the platform is the subject of a clinical study to validate its effect on patient and family understanding, engagement, and satisfaction. It is believed that the more children and their families can visualize and understand their disease, the more likely they may be to communicate when they have a particular symptom and adhere to their therapies. Since its unveiling in late-February 2018, it has received press coverage from mainstream and trade media around the world, including the BBC, Bloomberg, and Fast Company (“This VR Tool Could Make Kids A Lot Less Scared Of Medical Procedures,” by Daniel Terdiman, February 27, 2018). Klick and Boston Children’s are also exploring the expansion of the platform to other disease states, anatomical areas, and patient types.
What else would you like to share about your design? Why is it unique and innovative?
HealthVoyagerTM marks a new area of exploration in health-based VR. Up until now, hospitals have primarily been using VR to distract hospital patients as part of pain management. While VR is proving to be effective in this use case, it’s only scratching the surface of what’s possible in patient care. Customizable patient education experiences like HealthVoyagerTM have the potential to directly impact the course of a patient’s illness in a major way. HealthVoyagerTM also takes a cue from Precision Medicine – the personalization of drug therapy and genomics for effective disease prevention, diagnosis, and treatment – and aims to create Precision Education opportunities for patients and their families. We believe that every aspect of the care path in the patient journey can be customized, including education. HealthVoyagerTM consists of three components: the healthcare provider (HCP) frontend application, the patient mobile application, and an intermediary web service that ties the two together. The platform is compliant with the Health Insurance Portability and Accountability Act (HIPAA) and is being developed to be accessible from within a hospital’s electronic medical record (EMR) systems to protect the privacy and security of patient health information and ensure clinical adoption and sustainability. It runs on iOS; Android compatibility will be available on future versions. How HealthVoyagerTM GI Works: At the Physician Level 1. The physician inputs the clinical findings of a patient’s endoscopy and/or colonoscopy onto a proprietary web interface (based on level design in video games) that quickly customize the upper and lower GI tract digital illustrations on the platform. Using drag-and-drop functionality, the physician can place polyps, ulcers, bleeding, and other conditions precisely where they are found during the actual medical procedure(s). 2. The physician clicks to generate the patient report and render the clinical findings into a customized 3D anatomical virtual reality experience. 3. The tool automatically generates a PDF report with unique patient QR code to share with the patient and family. At the Patient Level 4. The patient/family scans the custom QR code using their mobile phone to access their personalized HealthVoyagerTM experience. 5. The patient creates their personalized avatar on the app. 6. Using VR clip-on glasses, Google Cardboard, or a VR headset, the patient clicks to start their own customized VR tour inside their GI digestive tract, traveling through their upper and lower GI regions in 3D to see an accurate representation of what their doctor(s) saw during their procedure(s). For added context, they can also compare their unique findings of their GI tract with a tour of an unaffected patient’s procedure.
Who worked on the project?
Michael Docktor, MD, pediatric gastroenterologist & Clinical Director of Innovation at Boston Children’s Innovation & Digital Health Accelerator John Brownstein, PhD, Chief Innovation Officer, Boston Children's Hospital Yan Fossat, Vice President, Labs, Klick Health Peter Leynes, Director, Medical Animation, Klick Health Kateryna Procunier, Medical Animator, Klick Health Leanne Chan, Senior Medical Animator, Klick Health Victoria Mui, Senior User Experience Architect, Klick Health Andrew Lee, Senior Developer, Klick Health Max Gerlach, Technical Explorer, Klick Health Daniil Molodkov, Senior Developer, Klick Health Jordan Bedi, Quality Assurance Specialist, Klick Health
View the project video: https://www.youtube.com/watch?v=8VsKsJ7l-6Y; https://www.youtube.com/watch?v=j3EQJ1-AcIo
Hello Design Thinking Online Class
Company IDEO U
Introduction Date June 1, 2017
Project Website https://www.ideou.com/products/hello-design-thinking
Why is this project worthy of an award?
Over the last 30 years, global design company IDEO has worked to help companies across the globe unlock their creativity, building the tools and processes that can help teams solve problems, generate new ideas, and drive innovative change. As the pace of innovation has accelerated, the importance of design thinking has grown, and with a continued focus on creating positive impact through design, IDEO wanted to make these skills and mindsets accessible to a broader audience. Enter IDEO U, an online school where individuals can learn to solve problems creatively. The majority of IDEO U courses are 5-week online learning experiences, but Hello Design Thinking was created as IDEO U’s first on-demand class, a 90-minute online introduction to design thinking. In Hello Design Thinking, IDEO founder David Kelley introduces learners to the the foundational processes, tools, and mindsets IDEO designers use every day. For the folks at IDEO U, the goal of Hello Design Thinking is to give students an authentic introduction to the craft while bridging the gap between expensive, multi-day executive education programs on the market and free tools that aren’t quite in depth enough. The class is designed to be flexible, accessible, and hands-on, and to empower people who didn’t think they had permission to be creative in their work to put design thinking methods into practice immediately. Over the course of four lessons, students learn about design research and discovering what people really need, pushing past the obvious to generate new ideas, building rough prototypes to test out their new solutions, and crafting stories that inspire others to action. Though the class is online, IDEO U was careful to build something more than a video lecture; through case studies with IDEO experts and four quick activities, students get hand-on practice and insight into how IDEO really works, and how to apply these tools and processes to their own work. Since it was introduced in July 2017, more than 70 percent of learners completed the class, which is above average for online classes. In preparation for its global leadership meeting, one automotive organization enrolled 300 of its senior most executives in Hello Design Thinking. All of the executives completed the class prior to the meeting, and reported that it was a dynamic and efficient way to learn big concepts. At the meeting, they were able to talk about how to disseminate and implement design thinking on their respective teams. Several of the global leaders who participated in the class found the experience to be so valuable that they had their teams enroll in other IDEO U courses. The class helped establish a common language and process for creativity. IDEO is delighted to submit Hello Design Thinking to the Fast Company Innovation by Design Awards in the User Experience category, and thanks you for your consideration.
What else would you like to share about your design? Why is it unique and innovative?
The tricky part of online learning is that instructors often talk at students from the other side of a screen, and it can be hard for learners to feel engaged. Hello Design Thinking was specifically designed to be an active experience for students. Within the first three minutes of the class, participants are asked to contemplate how to solve a tough problem of their own, and within 20 minutes, they’re drawing something with their hands and gaining confidence in their sketching abilities. To help students through that process—and to give them the confidence to try out skills that can feel a bit awkward at first—IDEO founder David Kelley walks them through an exercise that breaks down how to draw a human. In most circumstances, if you asked someone to pick up a pen and draw a person, they would freeze up, but after the sketch activity, students can see how quickly and easily they acquired a new drawing skill—something few people actually have the confidence to do at work. Coming up with new and innovative ideas can also be a daunting, time-consuming process. To make it easier, Kelley walks students through the concept of a mash-up—pulling two very disparate experiences to make something new—like pulling elements from a hotel into a hospital. With mash-ups, coming up with new, provocative ideas is a far less intimidating process. These small activities thread together into a bigger project that allows students to take a seed of an idea and grow into into a tangible prototype that they can share with others. Over the course of the class, which is broken down into four 15-20 minute phases, students will have tackled a problem on their own and built something tangible. It’s a process they can use over and over again to grow their own creative skills, and bring design thinking into their workplaces.
Who worked on the project?
David Kelley, Instructor Coe Leta Stafford, Creative Director, IDEO U Co-Managing Director Kat Chanover, Producer, Art Director Mark Magellan, Writer Chris Ancheta, Designer Marta Harding, Communication Designer Minnie Bredouw, Interaction Designer Katie Alba, Product Lead
View the project video: https://ideou.wistia.com/medias/hit9n8tk4x
hint® sunscreen
Why is this project worthy of an award?
hint sunscreen solves a problem that no other product has been able to address. Consumers use sunscreen because they have to and they know the importance of protecting their skin from the sun’s harmful rays, but they typically don't enjoy applying it, which leads to decreased use. hint sunscreen makes the application process enjoyable with the addition of fruit essences to create an amazing scent when you spray it on. It also removes oxybenzone and parabens, ingredients that are found in most sunscreens and that have been linked to a variety of health issues, including the possibility of causing cancer cells to multiply (the opposite of what you want from your sunscreen). Unlike mineral sunscreens, hint sunscreen goes on smooth and clear and feels great on your skin. This innovative SPF 30 mist uses only compressed air, eliminating propellant chemicals, and provides an easy 360-degree application, extra-fast drying time and water-resistant coverage for 80 minutes. hint sunscreen spray also uses a mix of skin-loving ingredients to add moisture and improve the appearance of skin, including kiwi, aloe vera juice, passion flower, karanja oil and raspberry. hint sunscreen improves the user experience on so many levels. Many parents comment on how it has been life changing when applying sunscreen on their kids. What used to be a struggle is now a breeze since kids actually love applying the sunscreen and ask for the bottle rather than running from it. The best sunscreen is the one you wear, and by making sunscreen a delightful sensory experience, hint has increased the rate at which consumers apply sun protection. The bottle design is clean and bright, highlighting the fruit that sets this unique sunscreen spray apart. It comes in three refreshing scents: grapefruit, pineapple and pear. Hint sunscreen launched last year online, and is now available nationwide at Target as well.
What else would you like to share about your design? Why is it unique and innovative?
hint sunscreen was created by entrepreneur Kara Goldin to solve her own personal health problem. She had a pre-cancerous spot on her nose that came back after it was removed and despite continuous sunscreen use. After speaking with her dermatologist and doing her own research, she discovered that oxybenzone - an ingredient found in most sunscreens - could cause cancer cells to multiply, and therefore be the root of her problem. The alternatives on the market without oxybenzone were either available at a high price point ($40 per bottle) or were mineral sunscreens, which made her skin itch and left her skin looking white. While her company hint was known for delicious unsweetened flavored water, she realized she could make the sunscreen experience more enjoyable, just as she made it easier for consumers to drink more water. She used the hint fruit essences from hint water to create an oxybenzone and paraben-free sunscreen that smells amazing going on and is therefore a delight to use. No other sunscreens on the market use essences from grapefruit, pineapple and pear to give it an amazing scent. hint sunscreen also doesn't cost an arm and a leg like other non mineral oxybenzone-free sunscreens, at only $14.99 a bottle at Target.
Who worked on the project?
Kara Goldin, founder and CEO and the hint product development team
View the project video:
Hippo
Why is this project worthy of an award?
To say the home insurance sector needs renovating would be an understatement. Nearly three-fourths of all homeowners miscalculate the level of coverage needed for their homes. Most think they’re covered for happenings that aren’t actually in their policies. And, it’s commonplace to overinvest time and money purchasing the product, due to an outmode structure involving commissioned agents and various hidden fees. Enter Hippo. The three-year-old home insurance startup is on a mission to be the first company that lets people buy their home insurance simply online. Founder and CEO Assaf Wand hired Work & Co in 2016 to build the first insurance research and buying platform that truly respects users -- the start of a total UX transformation for a $90 billion industry. Our approach: We began by conducting field work with an array of user groups, to understand how they discovered, selected and visited home insurance websites. Using an iterative design approach, we then worked closely with Hippo’s team to trade tedious forms that are a large lift to complete for a snappier, more conversational and transparent approach that rapidly helps sort through different plans based on geography, type of home, and other factors. Inspired by the uniqueness of everyone’s homes, the site design is clean while still maintaining a whimsical personality and not feeling too sterile. Another key consideration was helping to ensure that the experience undid the complex reputation that purchasing insurance can have. Speed was paramount to the strategy as well. We knew that there was an opportunity to make the process far smoother than the competition. While other home insurers famously ask customers to spend 15 minutes getting an insurance quote, Hippo reduced the full process to just 60 seconds. And, while most insurance policies are sold over the phone, Hippo customers can complete the purchase online in just a few more steps. THE RESULTS: Since launching in May 2017, Hippo has exceeded all expectations. The site went live in California and a nationwide expansion is underway. By year’s end, 60% of the country is expected to have access to Hippo. And with its updated digital experience, Hippo is continuing to secure millions in funding from Silicon Valley. Forbes calls it a “fresh approach to home insurance” and “an experience that is transformed at every level.” Fast Company also recognized it as one of the 14 most important interfaces of 2017.
What else would you like to share about your design? Why is it unique and innovative?
Friendly and human is always a customer preference. Our work with Hippo aims to make home insurance more than something you tolerate. Home insurance can just be as friendly as Harry’s has become. At the same time, behind that friendly UI is some serious tech and data firepower. Hippo has collected a range of data --from when your to your square footage to the material the roof is made with-- to autopopulate throughout the signup flow. Housing data accuracy means that make the quotes are more accurate, and this helps with competitive pricing -- sometimes less by nearly 25%. Hippo isn’t done reinventing the housing market, they’re continuing to add to their product offerings to help people manage their home needs with the help of technology. Using satellite data, Hippo can keep tabs on your house and even send you a message if you need to make a repair on the roof or the deck. Winter coming? It can remind you you need to buy salt for the driveway or nudge you to clean your gutters ahead of Spring. By offering helpful tools, Hippo incentivizes homeowners to keep their home in good shape and thus keep costs down. If you go a year without submitting any claims Hippo may offer to pay for a new water-leak monitor. The tool will be keep owners on top of caring for their home, save them money from costly repairs and reduce some of the risk Hippo takes when ensuring you.
Who worked on the project?
Mohan Ramaswamy - Partner, Strategy Thadeu Morgado - Partner, Design Laura Pence Ambrose - Group Design Director Ian Lyckland - Product Management Lead Gustavo Balestraci - Design Lead Juliana Gaiba, Joris Rigerl, Felipe Victor, Lucas Teixeira - Senior Designer Rafael Lucas - Designer
View the project video:
Home Planning for Path by Wealthfront
Company Wealthfront
Introduction Date January 29, 2018
Project Website https://blog.wealthfront.com/path-homeownership/
Why is this project worthy of an award?
Last year Wealthfront launched Path, the first fully-mobile interactive financial planning service that gives you answers to questions with a few taps on your phone. Our PhDs leverage the power of a multitude of publicly available third party data sources and combine that information with a client’s balance sheet to get an accurate projection of what they can afford in life. Then our design and engineering teams do the heavy lifting to make the experience approachable, easy to understand and even fun to use. Based on client feedback we’d venture to say we built the first application that makes financial planning easy and fun to use. The response to Path has been overwhelming the past year and it fueled our growth rate in 2017 where we saw 100% growth in assets we manage and number of clients. So we’ve doubled down on building even more delightful financial planning services for Path. Most recently, Wealthfront launched Home Planning for Path in January 2018 to help clients determine when they can afford to buy a home and in what neighborhood, how much they can afford on a down payment and a granular view of all of the monthly expenses related to home ownership. We built this because the number one reason our clients withdraw money from their accounts is to purchase a home, and that’s something our team can help with. Our PhDs again did incredible work here, analyzing data from approved mortgages in every state in the U.S. to see what the factors looked like to give our clients an accurate estimate of what they’ll be approved for. Our design team conducted user research to ensure we continued to present information in an easy to understand format. Now with Path, clients can see when they will be able to retire, their savings rate, how much they are saving in each account and build goals to help them save for the milestones before retirement like sending their kid to college and buying a home or upgrading to a larger home. We like to think of it as lifestyle planning. And because we use data, we believe that we have built a financial planning service that is actually better than going to a traditional financial planner. For instance, all of your goals “talk to” each other. If you told us you wanted to retire at 67, but then build a goal for a $2M home purchase, that might negatively impact your ability to retire at 67. And we’ll show you that. We believe that if we can continue to scale our financial planning service, we could ultimately have a positive impact on the financial outcome of an entire generation.
What else would you like to share about your design? Why is it unique and innovative?
Wealthfront spends a lot of time working to deeply understand our clients’ values, hopes and dreams to inform the brand and product experience. We believe that once you get to know your clients, you automatically make decisions based on their values. This helps us design to serve our target audience and their expectations for managing their finances the same way they manage the rest of their lives via apps like Airbnb and Uber. We’ve taken it upon ourselves to build something that is inclusive for everybody. For example. finance has historically been off-putting for women, but technology and design can make finance less intimidating and empower women to take charge of their financial and life goals. The purpose of Path is to make the household successful, not the individual successful, so it has to be gender neutral. Additionally, our design and technology reduce the cost for clients and place financial planning services in their pockets so it is instantly accessible. Access here is two-fold. (1) You don’t have to be a high liquid net-worth person to access sophisticated financial advice, and (2) You have the convenience to access this advice at any time, anywhere on your mobile phone. We offer financial planning for free when you open a Wealthfront account. What we’re most excited about are the early signs that clients who use Path tend to save more than clients who don’t. Our mission is to deliver sophisticated financial advice to everyone and Path brings us one step close to achieving that. We also do fun things with design and educational content. When we launched Home Planning for Path, we also designed an in-depth home planning guide: https://www.wealthfront.com/home-guide
Who worked on the project?
Wealthfront Team
View the project video: https://vimeo.com/200751283
