Fearless Girl
Company McCann New York
Introduction Date March 7, 2017
Project Website http://www.agencycases.com/fearlessgirl
Why is this project worthy of an award?
Here’s a simple fact: Year after year, the number of women in corporate leadership positions continues to be disproportionately low. Here’s another: Research from MSCI Global reveals that companies with higher percentages of women in leadership roles outperform those that don’t. The implications are obvious: women in corporate leadership positions are good for business. This isn’t simply about gender equality; this is about the bottom line. To allow investors to leverage this fact, State Street Global Advisors developed Global Diversity Investment Initiative – the first fund comprised of corporations with the highest percentages of women in leadership positions. To commemorate International Women’s Day, we wanted to craft a bold message to draw attention to, and ignite conversation about, just how essential women in leadership positions are. We wanted to alter the course of corporate leadership, not with a gentle nudge but with a formidable push. So, on the eve of International Women’s Day, we challenged the symbol of corporate America— Wall Street's Charging Bull—with a new symbol of power: a bronze statue of a young girl, appropriately named “Fearless Girl.” Fearless Girl was designed to represent the power of women today and tomorrow. Hands on hips, chin high, she stands strong in a place the business community—and the world—couldn't ignore. Fearless Girl received over 1 billion Twitter impressions within the first 12 hours; 3.3 billion Twitter impressions in 5 weeks; 405 million Instagram impressions in 6 weeks. SSGA’s Global Diversity Investment Initiative saw a 384% increase in its average daily trading volume in the week following the Fearless Girl launch. SSGA’s share of voice jumped 379% (3/7 - 3/31; source: Radian6). 6 days after Fearless Girl appeared, BlackRock, the world’s largest asset manager, followed SSGA’s initiative, announcing their commitment to advocating for more women on corporate boards. Online petitions demanding Fearless Girl remain in place garnered over 40,000 signatures, leading NYC Mayor Bill de Blasio to admit her as city public art. Fearless Girl inspired Congresswoman Carolyn Maloney to re-introduce her Gender Diversity in Corporate Leadership Act.
What else would you like to share about your design? Why is it unique and innovative?
Fearless Girl was designed to disrupt Wall Street but became a larger rallying cry for women across the globe. In April of 2018 it was announced that Fearless Girl would become a permanent fixture in New York City. Fearless Girl is now 1 of 6 statues in NYC dedicated to women.
Who worked on the project?
Client: State Street Global Advisors Agency: McCann NY Rob Reilly- Global Creative Chairman Eric Silver- North American Chief Creative Officer Joyce King Thomas- Chief Creative Officer Devika Bulchandani- Managing Director Tom Murphy- Co-Chief Creative Officer Sean Bryan- Co-Chief Creative Officer Lizzie Wilson- Sr. Art Director Tali Gumbiner- Sr. Copywriter Dov Zmood- Creative Director Vince Lim- Creative Director Nathy Aviram- Chief Production Officer Christine Lane- SVP Executive Integrated Producer Deb Archambault- Senior Integrated Producer Jeremy Miller- Chief Communications Officer George Katz- Design Director David Mashburn- Design Director Nathan Troester- Senior Editor Doug Harrison- Junior Producer Gemma Craven- SVP Director of Social and Mobile David Broad- Head of Communications Strategy Peter Bracegirdle- Executive Account Director Rich O’Leary- Regional Director Molly Vossler- Account Supervisor Steve Marchione- Senior Project Manager Brett Berman- Maker Eric Perini- Maker Eric Johnson-Executive Music Producer Dan Gross-Music Producer Artist: Kristen Visbal- Artist Production Company Bryan Roberts- Owner, Traction Creative
View the project video:
Flight & Hotel Bookings
Company TravelBank
Introduction Date May 10, 2018
Project Website https://app.travelbank.com/bookings
Why is this project worthy of an award?
Booking travel is stressful enough as it is, let alone having to worry about picking appropriate accommodations while traveling for business. With our business traveler focused booking platform, we’ve designed an incredibly simple and elegant interface to put travelers at ease when selecting a flight or hotel. Throughout our design process, we decided to focus on what business travelers need most, and bring those features to the forefront. We use an algorithm-based price benchmark for each hotel or flight search in order to give employees confidence in their spending. Since we believe good incentives tend to curve bad habits, we put a lot of our design focus and research into a system based around providing rewards to employees that spend under their benchmark. With our main goal to streamline the process, the design team took a lot of time to understand and empathize with our different user types, from finance executives to road warriors. We’ve taken a dull, mostly frustrating and stressful task, and redesigned the process in a way that brings the joy we all remember back into travel, even for business. And with our all-in-one travel and expense platform, users can seamlessly link their travel bookings directly into their expense report instantly.
What else would you like to share about your design? Why is it unique and innovative?
While we as a design team have to think and build for a corporate travel mindset, we really believe that there is a way to instill a consumer-esque, joy-filled experience into an overwhelmingly tired and dry process. Functionality, of course, is our main focus as a team, but for projects such as our booking platform, we always try to push for moments of delight. Small things, such as our highly illustrative search loading screens for example, things people don’t tend to think about, are really what put our project in a unique position in a space that has, up until recently, lacked innovation. A team favorite, and interesting differentiator for us on the travel booking project, would be what we call Social Seating. Social seating allows employees to see from a list of flight results, which flights their coworkers are on. Even more granular, they can see which seats they individually chose on the flight indicated by their personal avatars (Just in case you need to sit near a coworker, or you know, far from a coworker) . It may seem like a trivial detail, but seeing real users actually get an unexpected moment of delight from a business tool, continues to drive home our efforts to change the corporate travel perception.
Who worked on the project?
Katie Mentus - Head of Design & Marketing, Sara Abad - Director of Product Design, CJ Cipriano - Product Designer, Dylan Wright - Product Designer
View the project video: https://drive.google.com/file/d/1ZG3w74wKy2NNp-5f9Mm62WgWGDoldo42/view?usp=sharing
Flock
Why is this project worthy of an award?
We're pioneering data-driven risk intelligence for drones. This risk intelligence powers our consumer app for drone pilots, helping them fly more safely - and also provides insurance providers with a risk metric that helps them quote on individual flights. Until now, it's been impossible to identify and quantify drone flight risks - air hazards, ground hazards, people - in real time. Commercial drone operators want to fly safely, but they don't have the tools. This has led to airport disruption and even the first drone-related death. Which has led to a problem for the insurance industry: if insurers can't quantify the risk, it's hard to sell premiums. We offer drone pilots accurate, competitive single-flight quotes on the spot. What makes our work different is that we use our big data and proprietary analysis to produce a unique result - a single risk metric that represents the risk of any single drone flight, anywhere in the world.
What else would you like to share about your design? Why is it unique and innovative?
We have partnered with leading aviation insurer Allianz to offer instant drone insurance anytime, anywhere, through our app. Our data and insights are delivered to drone operators by our app so they can get drone insurance and safe flying guidance. Operators get a map that explains their risk environment in real time. We give them a large flight zone and identify hazards within that local environment - buildings, population density and hyper-local weather. This guidance is coupled with offers to buy completely customised insurance policies. With one click, operators are insured for 60 minutes. We have reduced insurance premium periods from a year down to a single flight, allowing us to customise the price and type of insurance we can offer. We collect huge amounts of flight data and claims data, which we feed back into the app, so our algorithms can get significantly more intelligent over time.
Who worked on the project?
Ed Leon Klinger - CEO Antton Pena - Founder Robert Northam - Creative Director, Visual Design Jen Heazlewood - Creative Director, Experience Design Lachlan Williams - Strategy Director Tomas Freriksen - Senior Visual Designer Rachel Jones - Experience Designer Philip Mueller - Senior Copywriter Leen Verburgh - Senior Producer James Temple - EVP Chief Creative Officer EMEA Rick Williams - Executive Director Business Transformation Nicolas Olivieri - Senior Director of Programs R/GA Ventures Matt Webb - Managing Director IoT UK Accelerator Lisa Ritchie - Program Director R/GA Ventures Chloe Cronyn - Content Producer Ed Steadman - Junior Video Editor
View the project video: http://judgeseyesonly.com/flock
FOLIO Project
Why is this project worthy of an award?
The FOLIO Project is building a platform to drive innovation in libraries by applying techniques common to open source projects and agile software development. The project is a unique collaboration in which members of the library field and commercial service providers work together to meet the needs that libraries have now and create tools that provide new value to library patrons. This application is offered as an example of how a worldwide community comes together to build and sustain a far-reaching project that adds new value to library patrons, library institutions, and commercial service providers.Using a user-experience-first philosophy, UX designers are working with library experts to build “apps” that meet the needs of libraries. Library experts gather in broad “special interest groups” (SIGs) based on functional areas in the library. Each SIG is responsible for one or more FOLIO Apps. The UX designers don’t have experience in library workflows, so the process of interviewing library experts cause librarians to return to first principles in explaining why tasks are done. The UX designers also bring their experience from other professional fields to bear in suggesting new workflows and new screen designs that more efficiently and effectively accomplish the tasks.Over the past year and a half, a design process has evolved that takes concepts from pencil sketches to wireframes to web-based prototypes before a single line of code is written. The web-based prototype becomes a key part of the functional specification for product owners to create agile-inspired epics, user stories, and functional requirements. Product owners are the bridge between the library experts in the SIGs and the software development teams. The software development teams work in two-week cycles, and they make a public presentation of their work every other cycle. This encourages a tight feedback loop between the desires of the library experts, the prototype of the UX designers, and the running code created by the developers.The FOLIO Project brings an app-platform model to the library field. Similar to how apps on a smartphone allow for choice in how a task is accomplished, libraries combine apps to meet their specific needs of their institution. A FOLIO App contains a discrete level of functionality. There are apps being designed for Orders and for Vendors; an app to Check Out an item and an app to Check In an item; and apps that have functionality specific to physical items and specific to electronic items. Open publishing and shared responsibility for data formats ensures that apps from different software development teams can work together. Apps that meet the data format requirements can be used interchangeably, which allows a library to swap out an app from an alternate software development team that better meets its needs.
What else would you like to share about your design? Why is it unique and innovative?
nnovative? 500 word limitTo our knowledge, the from-scratch creation of an open shared app platform has not been tried in another field. The shared responsibility of users of the platform (libraries) and the creators of the platform (commercial service providers), with each equally invested in the outcomes of the project, is unique in the library field and unmatched in any other industry. This nature of this collaboration requires transparency and trust between the parties.* DESIGN-FIRST USER EXPERIENCE METHODOLOGY. The library field, like many vertical industries, has seen too many examples of companies quietly designing software that they think will meet the needs of users then unveiling the completed system with big fanfare. The FOLIO Project is different. It works from a premise that the practicing librarians have the best sense of what they need. Library experts are the first to be engaged in the sketching and prototyping of an app before a line of code is written. User acceptance testers are drawn from the same group of library experts, and there is a tight feedback loop between design and development that is facilitated by the product owners.* EXTENSION OF CUTTING-EDGE WEB TECHNOLOGY. The FOLIO Product builds a common user interface layer atop React and Redux. A common app UI framework and a library of UI component library ensures that apps from different development teams work together seamlessly with no perceptible difference to the end user. The universal search app built in the U.K. works with the ebooks app built in Texas and the physical inventory app built in Denmark.* WORLDWIDE PARTICIPATION. Libraries and library organizations from the United States, Germany, Mexico, Denmark, and Hungary make financial contributions to the Open Library Foundation to fund resources and in-kind contributions of library experts and software developers. Service providers from the United States, Canada, Denmark, Hungary, and Italy also put funding and people into the project. * COOPERATIVE OWNERSHIP AND RESPONSIBILITY. The FOLIO Project represents a common good where libraries and commercial service providers share in the burden of developing the platform and the data formats that allow apps to interoperate.* INDEPENDENT ACTION. A consortium of academic libraries in China is already building on the platform being built by the FOLIO project. They recently visited the project’s core members in the United States and were encouraged to become more integrated into the project’s activities. The Chinese consortium activities demonstrates the philosophy, though, a core value of the project that libraries and services providers can leverage the platform to unique value. Although the core technologies of the project use an open source license, it is entirely within the vision of the project for service providers to offer paid apps on the platform and for libraries to develop unique apps that they don’t share with the wider community.
Who worked on the project?
Filip Jakobsen, User Experience Lead on the FOLIO Project. Founder of Samhæng.Sharon Wiles-Young, Convener of the FOLIO Product Council. Director of Access Services at Lehigh University.Cate Boerema, Product Owner Lead on the FOLIO Project. Software Architect at EBSCO Information Services.Jakub Skozen, Developer Lead on the FOLIO Project. Lead Architect at Index Data, LLC.Michael Winkler, Managing Director of the Open Library Foundation.
View the project video: https://www.youtube.com/watch?v=Kuga3qQMdaw&t=1s
Freightos International Freight Marketplace
Why is this project worthy of an award?
Nearly everything we wear, use, or eat is imported by a global network of ships, planes, trains and trucks. But while it’s a huge industry, it’s offline and broken. Bringing radical transparency through digitization to this previously opaque sector, Freightos is changing the way global trade operates for big business and for small shops. With $19 trillion dollars’ worth of goods imported globally, it’s incredible how manual, opaque and over-priced the process of getting goods from point A to Z can be. This results in companies paying more than 30% over market rates and wasting 2-4 days getting a quote for a shipment from a single shipping company making the process like pulling teeth. This logistical nightmare has a trickledown effect on consumers, who are tangentially beholden to this technically-challenged, behemoth of an industry that is getting goods to them expensively and slowly. In this decade and when every other industry has become ‘disrupted’, that shouldn’t be the reality. In 2016, the launch of Freightos meant that companies could instantly compare, book and manage shipments from multiple providers, bringing the outdated industry online. Just as travelers purchase airline tickets on Expedia, small and midsize businesses are able to book and manage international freight services online, instantly. The freight industry rapidly embraced this tech-infusion,with thousands of businesses relying on Freightos to get ship done. To build the marketplace, freight companies needed to automate their operations as well. To do this, Freightos first spent five years building software used by the largest logistics providers in the world to automate the sell side of the marketplace. Within only a few years, Freightos technology was being used by over 90% of the world’s top freight forwarders. Freightos is transforming the way the world’s largest shipping companies import goods to the US and Europe. The company currently powers over $1 billion of global air, sea, and land trade every year, and automates millions of freight quotes for many of the world’s largest freight and enterprise companies including Nippon Express, Hellmann Worldwide Logistics, Sysco Foods, and Marks & Spencer.
What else would you like to share about your design? Why is it unique and innovative?
Freight may be as business-to-business as it comes...but the customer experience of moving goods around the world can and should be as easy as booking an Uber. Freightos shipments transform millions of potential routes, dozens of providers, tens of documents, and hundreds of updates into one silky smooth process, with a user interface meticulously crafted to make this incredibly complex process easy. As a customer recently glowed: "The process of figuring out how to get your shipment from overseas is a huge headache, and there's a ton of people out there to rip you off. Freightos's marketplace made it easy for me to compare prices, and their customer service helped me with all my questions. I know this may sound like I'm a shill, but I was just thoroughly impressed with them - it took something that took me a ton of time and money in the past, and simplified it so much. I am very grateful for their service." In addition to digitizing trade online with instant comparison, booking, and management of international freight services from multiple logistics providers, the Freightos Marketplace also recently integrated a suite of free CO2 calculation tools, enabling customers or third-parties to optimize route and mode selection with live international CO2 footprint calculations. By incorporating CO2 footprint calculations in-line with freight quote options, as well as offering both a free API and embeddable CO2 calculator, Freightos is enabling enhanced visibility of carbon emissions per shipment, continuing Freightos’ mission to introduce transparency to the opaque global shipping sector.
Who worked on the project?
Dr. Zvi Schreiber, CEO and Founder, Freightos
View the project video: https://www.youtube.com/watch?v=qEp5B07HeVQ&t=3s
