Emirates National Bank of Dubai - Liv. - The only fully digital lifestyle bank in the UAE
Why is this project worthy of an award?
Emirates NBD were struggling to attract millennial customers. They understood millennials saw traditional banks as impersonal, self serving and little understanding of their lifestyle. So we created a digital bank that genuinely understands you, so it can help you live a better life. By designing around life goals rather than banking transactions, ENBD had a completely new approach to an untapped audience. Liv. is now the fastest growing bank in the region with 150K+ downloads and growing twice as fast as the biggest bank in the region with a growth of more than 30% month-on-month.
What else would you like to share about your design? Why is it unique and innovative?
One of the biggest challenges to an incumbent bank is legacy technology that powers the core systems. Liv. has innovated its back office tech stack by introducing data replication into a real-time database – enabling the bank to deliver an experience is driven by data and and an understanding of human behaviour. Liv. gets to know you, from the first time you use it. What food and entertainment you like, what activities you engage in. It learns you go to the same coffee shop every morning to pick up a flat white, it figures out you check-in at the gym every Thursday for your yoga class. Via the integration of partner APIs, Liv. delivers a curated feed of discounts, offers and experiences: taxis, shops, restaurants and gigs – all served up throughout the day, according to your location and activity. Your Wallet enables you to split the check, pay bills with a tap and request money from friends. Liv. categorises your transactions, allowing you to understand your spending patterns and manage your expenses so you can budget more effectively. All this, supported by cutting edge visual and user interface design that sets the bar for all other banks to emulate.
Who worked on the project?
Chris Williams - Group Creative Director David Jakes - Experience Director Ben Brown - Group Director, Production Julen Saenz - Visual Designer Kaustav Bhattacharya - Executive Technology Director Ed Steadman - Video Editor
View the project video: http://judgeseyesonly.com/emirates-nbd-liv
Enseo’s “Choose Your Elvis” TV User Experience, The Guest House at Graceland
Company Enseo
Introduction Date October 27, 2016
Project Website
Why is this project worthy of an award?
Elvis fans are a (highly) devoted bunch. And as of October 2016, they can stay in a luxury property on the grounds of Graceland that’s fit for a King. While like-minded in their adulation, Elvis fans are as diverse as they come. Using Enseo’s in-room platform, the Guesthouse at Graceland launched with a highly customized in-room user interface: guests choose their favorite Elvis on the guest room TV to transform their experience. Perhaps travelers most love young Elvis of the 50s who broke on the scene and defined the sound of rock-n-roll. Other guests prefer Elvis from the 60s who sang his way across the silver screen. Then there are those who love 70s Elvis, clad in his rhinestone jumpsuits and signature karate moves. Whatever the “Elvis” of choice, as guests enter their room, the TV beckons them to select their Elvis, continuing the Elvis immersion that starts from the first step into the hotel lobby. Once guests choose their Elvis, the TV UI transforms into a thematic set of audio and visual elements featuring Elvis in the specific decade of choice. The menu features a decade-appropriate image of Elvis as various song selections play as a music bed for that era.
What else would you like to share about your design? Why is it unique and innovative?
Hotel guests expect a better than home experience when they travel. They want to be surprised and delighted at every turn, and this is the goal behind our platform and our “Choose Your Elvis” design experience. Our design takes a standard in-room TV and brings it to life, making it an interactive part to continue the overall Elvis brand story. Watching TV is typically a passive experience for viewers and a lost touchpoint for hoteliers. Digital experiences like “Choose Your Elvis” reshape this leisure activity into an interactive experience for users and a branded touchpoint for the Guesthouse at Graceland. Watching TV is no longer stale, one-size-fits all; it actively invites guests to take an active role in their experience, reminding them that their location affects every level of their stay, and making the experience more meaningful. As guests frequently review, it imparts a level of dedication from the part of Guesthouse at Graceland to precisely craft every detail of the guest’s stay. From a design perspective, the challenge was keeping visual continuity while creating three distinct experiences. Every portrait of Elvis is roughly in the same location, from a similar perspective. When guests enter the room, they are presented with three vertical images of Elvis. These vertical ‘pillars’ influence the structure of their TV experience. Additionally, much of the UI rendered in black and white, reflects his timelessness and nostalgia many fans treasure today. This design choice was contrary to the conventional urge to use bold colors when creating something reflecting an Elvis persona. Furthermore, the use of implied line between the navigation and portraits of Elvis reflect the seamless relationship between Elvis and his guests.
Who worked on the project?
Vanessa Ogle CEO Merk Harbour/Concept Jonathan House/Design
View the project video: https://youtu.be/wgggZ7i03Tw
Enterprise Design Thinking by IBM
Company IBM
Introduction Date September 28, 2017
Project Website https://www.ibm.com/design/thinking/
Why is this project worthy of an award?
Today's business leaders are beginning to see design thinking as a way to solve their complex problems. Others still consider it "vapid," "a failed experiment" or worse (just Google it), but our aim with this application is to demonstrate that those assertions couldn't be further from the truth and that, in fact, it's the key to changing the way enterprise employees around the world work. And we've got the proof: design thinking helps teams go to market twice as fast, save 33% in development time, and achieve a 301% return on investment. (Forrester Total Economic Impact™ Study, 2018.) At IBM, we practice Enterprise Design Thinking to align our teams and deliver better products and services for our users. You may have noticed the addition of "Enterprise"—a word we use intentionally. Through our own work, we learned that commonly understood design thinking practices fall apart as teams become bigger and more distributed. To combat this, we created a specific version of design thinking that helps teams stay aligned and move at the speed and scale modern digital enterprises demand. But the framework itself isn't the focus of this application. IBM's design transformation began roughly five years ago, with Enterprise Design Thinking at its core. We spent countless hours training tens of thousands of employees how to practice design thinking to solve problems for their users. What we quickly learned, however, is that high-touch training alone does not equal adoption. Instead, teams need ongoing guidance and support in order to truly change the way they work. We recently launched—and continue to deliver on—Enterprise Design Thinking by IBM, a platform to help teams adopt and scale the practice of design thinking in their organizations. The platform was a direct response to the increasing needs of enterprise learners, the business, and the market. We all know employees are less engaged and teams struggle with alignment. We've also witnessed firsthand that business leaders—while they want to invest in design and design thinking—often don't know how to get started. Our platform— designed for enterprise learners at all levels—combines practice with business strategy to help teams continuously deliver market-winning experiences to their users. Because after all, "the last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere." (Bridget van Kranlingen, IBM)
What else would you like to share about your design? Why is it unique and innovative?
Our approach for the Enterprise Design Thinking by IBM platform was to create a set of experiences that mix in-person accelerators, online education, support materials, and skill measurement throughout any learner's journey. When used individually, each of these help train people. When combined, they spread adoption and accelerate our journey toward creating a sustainable culture of design and design thinking. In-Person Accelerators Imagine learning how to cook a new pasta dish from a YouTube video. Now imagine how your experience would be different if your Italian grandmother taught you. Which one would be easier? More customized? In-person learning experiences are hard to beat; interaction with peers and experts exponentially speeds up learning and the adoption of new skills. At IBM, we've created three opportunities for continued development: local communities of practice to encourage peer-to-peer development, one-day accelerator trainings to help leaders identify strategic initiatives and enable their teams to succeed with design thinking, and project-based consulting for our clients and partners. Online Learning The problem with learning from your grandmother, however, is that at some point the experience ends. You've completed the dish. We found that in-person accelerators, while a great way to practice and learn from experts, didn't provide the ongoing support teams needed to make design thinking stick. Our online learning helps scale the practice through two levels of digital learning content. Level one provides an introduction to IBM’s unique flavor of design thinking, and level two focuses on applied learning through project-based practice. Learners can also access a library of tools, activities, and support materials to help transition from online learning to daily practice. Consider these the recipe cards your grandmother wrote by hand. A System of Measurement When learning any new skill, everyone starts as a beginner. Some people can barely boil pasta, while others can whip up a bolognese on a weeknight. Within a business context, enterprise learners need a clear understanding of the design thinking learning journey, and to communicate their own proficiency at any time. Similarly, business leaders need to measure the mix of proficiency within their teams and make strategic decisions about how to staff projects or where to invest. To meet these needs and provide an extra layer of rigor to design thinking, we designed a system of five Enterprise Design Thinking badges. These five badges directly map to the five types of design thinkers that teams need to win in the 21st century. The Outcomes People often ask whether our approach is working. The answer, simply, is yes. IBM now employs over 1,600 designers, making us the largest corporate design workforce in the world. Those designers are delivering on complex problems across even more complex industries like healthcare, finance, and education. But they don't do it alone—instead, they have whole teams to support them. Whole teams who value working in this new, human-centered way. IBM is proud to be a leader in this: Today, we have 120,000 Enterprise Design Thinkers and that number—and their outcomes—grows every day.
Who worked on the project?
Joni Saylor, Eleanor Bartosh, Jordan Shade, Collin Vaughn, David Avila, Dave Huber, Rob Williams, Matt Brothers, Rafa Nogueras, Ricardo Henriquez, Maranda Bodas, Amanda Booth, Ann Novelli, Sean Pizel, Josh Troyer, Chris Hammond, Alex Bentley, Jason Collier, Clint Barth, Kelly Churchill, Miroslav Azis.
View the project video: https://vimeo.com/268846259
Envoy, electric cars as an amenity2
Why is this project worthy of an award?
Envoy is an inclusive electric car-sharing amenity that provides short-term cars where you live, work and stay. It allows any member of that community - office workers, neighbors, hotel guests - to access electric car mobility with their general access cards. The cars are designated for the communal use and are available for short or long durations. Partnering with real estate (apartments, workplaces, and hotels) and local government, the ambitious startup is a turnkey alternative to car ownership, reducing congestion in cities so they're sustainable and affordable. Envoy are poised to lead the way to the next mobility revolution. Their brand system is made to be as vibrant and dynamic as the company, its founders and target audience. Current car-sharing solutions (Zipcar, Uber etc) have major disadvantages - the timely service varies and often neglects places away from city-center, car inventory is not designated to specific users or close enough to these customers. Hence immediacy of use and proximity to your needs is essential –– no need to wait 15 min for Uber or walk 3 blocks with your groceries from a city-mandated parking spot. Our challenge was multifaceted: First, solving for the inconveniences of current car-sharing, Envoy aimed for the cars to be as integral as an elevator - you simply walk down to the building's parking lot and pick the car that is parked in a designated spot. Second, with no sense of community, the cars and infrastructure around them could face neglect, misuse or even abuse - we needed to create an amenity people love and care for! Third, being a new solution presented by a young upstart, we needed to create a sense of reliability and solidity that will give new customers a sense of confidence in the startup's seriousness and longevity. Fourth, attracting attention and self-advertising is an important goal. Tenants and real-estate professionals should take note of the service and ask for it. Early-adopters should feel a distinct business upside and Envoy should take off quickly, ahead of imitators. Fifth, Envoy envisions service combination of cars, bicycles and public-transportation for city-wide integration. An effective presence across many touch-points will draw new users and guide them as they cross from one mobility mode to another.
What else would you like to share about your design? Why is it unique and innovative?
Our design solution is built around three elements, combined for a holistic experience strategy: a. Lively Identity System - using graphics as a message, Envoy's identity system is setting a stylish tone for a utilitarian service. Bold, colorful and youthful, the graphics are a brand-building effort just as much as they are a way-finder and implicit advertising. It is designed to be noticed for all those reasons, addressing many of the challenges described above. b. The Property Kit - Each Envoy location is clearly marked and visible using lit signage, redesigned EV charge-points and pavement markings. Together the Kit is designed to ease the property's tenant's identification of the new service, locate their specially-designated parking spots and promote the use of Envoy for current and prospective tenants. The Kit is made to be easily configured, adapting to many architectural needs and locations. c. App - the Envoy app uses the same visual design language and is geared to manage the use of the cars as well as finding end-to-end solutions –– incorporating bikes, mass transit and electric vehicles. The app also shows alternatives such as sharing a ride or providing driver services to tenants. Again, such flexibility de Flexibility is designed into all three components allowing for Envoy's various business models – from local residential property owners, to community-related initiatives and, finally, government-funded city-wide grants. Our Service Design for Envoy made its initial ideas into an end-to-end Mobility 2.0 service. It addressed all the initial service offering needs, from brand visibility to property setup and finally digital integration of various service alternatives into an app. Getting out of 'stealth' mode a startup must fight for its commercial success by attracting customers, investors and public interest. Our work provided Envoy with these essentials and promoted a keen interest by private real-estate companies and local government, including $1.5M in grants from California Energy Commission. Envoy is now expanding from its initial LA location to Sacramento and San Francisco. Its rate of growth is rapid and its presence in the industry is felt well beyond its locale. Car ownership is expensive, a huge burden and not the only choice in Mobility. It's cheaper to be a user than an owner. In 2016, 24 million Americans were considering car sharing as an alternative to ownership. And according to a McKinsey & Co study, by 2030, potentially 1 out of 10 cars will be a shared vehicle. Seamless availability of electric cars is helping spark a mobility revolution. The next generation of mobility is at the heart of the ecological, social and economical changes restructuring our society. Car ownership is no longer a given, electric cars are a reality and sharing a ride is a new paradigm. However, current car-sharing solutions (e.g. Zipcar or Uber etc) have major disadvantages. Envoy is set to provide the immediacy of use and proximity to your needs, just like any basic amenity. Envoy service aims to be 'built' into our building and in doing so make Mobility 2.0 a reality.
Who worked on the project?
Gadi Amit, President & Principal Designer, NewDealDesign; Jon Patterson, Brand Design Manager, NewDealDesign; Jen Phannguyen, Experience Design Manager, NewDealDesign Ben Wong, Experience Design Lead, NewDealDesign; Timmy Chau, Experience Design Lead, NewDealDesign; Jacob Bang, Designer, NewDealDesign.
View the project video: https://vimeo.com/270009394/d3441156d4
Exabeam's Security Intelligence Platform
Why is this project worthy of an award?
Cybersecurity has a big problem. The cybersecurity industry is suffering through a talent shortage: 40,000 jobs for information security analysts go unfilled every year, with employers struggling to fill 200,000 other cyber-security related roles. Yet with the increase of data breaches, ransomware, malware and cyber threats, cybersecurity has never been more important. The Exabeam Security Intelligence Platform (SIP) combines machine learning - to remove the grunt work that takes up so much of a security analyst’s day - and modern UI design - to make the product more appealing and simpler to use. The result is a product that can be used by a less-skilled worker, to help companies fill their open jobs, and a better UX to retain their valuable security talent. To make this happen, Exabeam recruited design partners before writing the first line of code, including IDT, Safeway, Under Armour, and Union Bank. Our founder Sylvain Gil worked closely with security analysts and their managers to understand their days and what would make their operations more efficient. That was the genesis of our UI that is used by over 1500 security analysts today. A critical piece of the design process was thinking about the workforce. Millennials are particularly well suited for the cyber industry—they think differently and move quickly, like hackers do— but while they’re currently the largest generation in the workforce, only seven percent of cybersecurity workers are under age 29. Millennial workers are accustomed to easy-to-use interfaces in their personal lives, such as Facebook and Twitter, and expect the same functionality in the tools they use at work. This had not been done previously in cyber security, so Sylvain and his team adapted these concepts to make the product more familiar and useful to the workforce of the future. In Exabeam, security events are stitched together into timelines, a familiar concept across social media. To increase engagement with the platform, Sylvain and his team borrowed growth hacking techniques from Pinterest and others, including daily digest emails to keep analysts engaged. Beyond the interface, Exabeam’s SIP product leverages data analysis to extract insights that are hidden within the massive data sets enterprises generate, which shows value immediately and reduces time spent analyzing and investigating cyber threats. SIP uses machine learning to organize data and stitches it into UI to accelerate workflow. Conducting security investigations requires professionals to spend hours connecting all the pieces, but because the data is already being massaged and assembled, the time to complete threat investigation and analysis is decreased. Exabeam’s user interface and platform is so revolutionary that many security experts have joined the Exabeam team after seeing how drastically it changed their day to day work. Exabeam is changing the nature of security – making security accessible, intuitive and attractive, it effectively brings security to the masses.
What else would you like to share about your design? Why is it unique and innovative?
Legacy security management systems no longer meet the needs of most organizations. They are built on aging data management technologies; overpriced based on data volumes; lack intelligent, machine learning-based analytic capabilities; and require deep technical skill to operate. Nearly every company that suffered a data breach in recent years had a large SIEM system in place at the time of the breach. Modern security organizations deserve better. Exabeam’s SIP was built from the ground up on modern technology including machine learning, behavioral analysis, open source big data, and artificial intelligence to solve the problem of security management. Exabeam’s SIP provides organizations of all sizes with comprehensive, end-to-end detection, advanced analytics, and automated response capabilities from a single security management and operations platform.
Who worked on the project?
Sylvain Gil, VP of Products and Co-Founder; Domingo Mihovilovic, Ph.D., Chief Technology Officer & Co-founder; and the entire Exabeam UX and development team.
View the project video: https://youtu.be/-BvovpSjwQQ
