Delta 747-400 Museum
Why is this project worthy of an award?
Boeing’s 747 revolutionized the airline industry when it was introduced 45 years ago. Known as the “Queen of the Skies,” the Boeing 747 is one of the most popular and recognizable aircraft in the world. In order to recognize this history and honor one of the earliest models of the aircraft, Delta Airlines chose to turn the plane into an exhibit when the aircraft was decommissioned and chose ASD|SKY as their design partner for the 747 work. As the first 747 purchased by Northwest Airlines in 1989, Ship 6301 was the first 747-400 built by Boeing. The 747-400 series was referred to as a “high-tech” jumbo distinguishing it from the “classic jumbos,” its advanced features included a new glass cockpit, tail fuel tanks, advanced engines and new interior. Ship 6301 logged more than 61 million miles and retired in Atlanta on September 9, 2015 after its final flight from Honolulu. On April 30, 2016, the aircraft was moved to the Delta Flight museum. Over an eleven-month period, the aircraft was completely redesigned and turned into a unique exhibit celebrating the history of the 747 as well as this aircraft’s exceptional story. ASD|SKY was responsible for the interior design, graphic design, and motion graphics that tell the story of this 747-400 within its 3,000 SF interior. Our team began by ‘stripping’ the plane to create space for visitors to tour the aircraft, as well as to show off the plane’s ‘guts.’ Our graphics team created informational displays and motion graphics for the decommissioned 747-400 aircraft. Graphics requirements included a self-guided tour for “Ship-6301,” which is open to the public as part of the museum experience. The project scope included a custom timeline of noteworthy 747 milestones, as well as general aviation history. Informative ‘call-outs’ and graphic panels exhibits featuring significant 747-400 facts and engineering diagrams are highlighted throughout the aircraft, most notably within the exposed interior. Our team also created motion graphics for the 3x3 flat screen array which runs continuously during the tour. The aircraft exhibit opened to visitors on March 28, 2017.
What else would you like to share about your design? Why is it unique and innovative?
From our design team’s ‘field trip’ to an aircraft ‘boneyard’ out West, to relocating the retired 400,000 pound, 232-foot long aircraft across two streets allowing it to settle in for its second life as a museum celebrating its own history, this project was truly one-of-a-kind! An aviation-based museum housed inside a retired airplane is pretty remarkable in its own right, but other features within the space include truly unique opportunities for visitors. All guests can enjoy the chance to sit in the aircraft cockpit seats, view the usually unseen upper deck, walk out on a plane’s wing, and look down into previously un-viewable elements like the fuel tank and cargo bin.
Who worked on the project?
Michael Neiswander, Principal in Charge: Interior Design, ASD|SKY Dave Heimbuch, Senior Architect, ASD|SKY Nicole Grillet, Senior Interior Designer, ASD|SKY Todd Briner, Motions Graphics Specialist, ASD|SKY Todd Dolson, Senior Architectural Designer (Museum, Site Work, ADA Access), Stevens & Wilkinson General Contractor: Hannan Construction (hannanconstruction.com) Graphics fabricator: Dimensional Design (www.dimensionaldesign.net)
View the project video: https://vimeo.com/222509630
Design the Future
Company DC Design
Introduction Date June 15, 2015
Project Website http://designthefuture.dcdesignltd.com
Why is this project worthy of an award?
Most of what we provide for kids through our educational system in the US is about teaching kids facts and figures. It's about teaching them to solve the problems we give to them while expecting one right answer. And, with real hope in our hearts, we tell them we believe they can change the world. When they look around though, they wonder how the things they're learning fit into the world they're going to enter. They wonder what to do when the problem isn't given to them. And most perplexing to the young generation coming of age right now is the question, “if everyone keeps telling me I can change the world, why is there no one that seems to be able to show me how?” That's what we do. We teach kids the how behind changing the world by walking them through the steps needed to positively impact the life of one specific person they've never met before. Over the course of one intense week students learn to create a product that improves the quality of life of an individual with a physical disability. They learn to properly apply the human-centered design process by incorporating background research (often neglected), empathetic learning practices, rapid prototyping, constant check-ins with the project partner they are working to serve and engineering skills to create a product that makes a direct impact in their project partner’s life. We do that by including those with disabilities intimately in the process not just as partners, but also as teachers of content. But Design the Future isn’t a class project. We, a team of professional designers, professors, and university students, are not their homeroom teachers. We’re here to guide them to create real impact. And, indeed, many of the project teams have gone on to do just that. 15 percent of the projects that have come out of this program have been immediately implementable. Another 70 percent have been great solutions in need of minor modifications (different material, slight resizing, etc.). Several of these have been worked on or improved after the program’s conclusion. Here’s a quote form one of our project partners describing her feelings on DTF, “What I love about this program is that the user has an idea, the team has an idea and there are wonderful surprises that happen. I don’t have all the answers but when the students come up with things there are times where I’m just going, ‘ah, Brilliant.’” But in addition to the immediate impact this program is having on project partners, students are changing the course of their lives because of it. One student said, “Personally, the program opened my eyes to what I want to do in my future career endeavors as I had not previously understood what is at the core of Human Centered Design. Most of the colleges I am applying to currently are on my list due to the fact that they offer programs in Human Centered Design.”
What else would you like to share about your design? Why is it unique and innovative?
DC Design is the firm that created Design the Future. We are a social impact design firm that works to address major social issues by redesigning aspects of the criminal justice, foster care, healthcare, and educational systems. Design the Future is the embodiment of what we believe education could be. Hands-on. Practical. And something that expands student minds beyond the narrow view of what's possible that is often presented in our mainstream culture. So far, over the last 3 years, we've run Design the Future in collaboration with the Stanford Institute of Design. During that time we’ve served 80 students, 15 project partners and facilitated 18 projects. This year, as we expand to UC Berkeley in collaboration with the Jacobs Institute for Design Innovation, we will double that number. We have a real focus on continuing to increase access to design mindsets and skills for underrepresented minorities. We have a greater number of female students than male students enrolled in the program, no one racial group is the majority. 15% of our students are on scholarship as mixing of socioeconomic levels is important to us. We've also made a special effort to recruit high school students this year who live with physical/sensory disabilities to be part of the program as designers so we can build design capacity amongst young kids with disabilities as well. Ultimately, we are building a movement of young people who not only believe they can change the world, but also have the knowledge and skills to create lasting impact. We're launching an online curriculum to take students to the next level creating an impact with a project of their choosing. So many adults tell me they want to get involved in making an impact. They tell me they want to help resolve the horrible issues they see on the news, but don't know where to start. These are people who work at Apple, Google, and other companies we revere. Design the Future is aimed at changing that paradigm. Teaching people where to start and making sure the next generation isn't saying the same thing.
Who worked on the project?
Durell Coleman - Creator/Founder and CEO of DC Design, Fernanda Castelo - Project Partner Lead, Ariel Raz - Designer and Curriculum Advisor
View the project video: https://youtu.be/0I2LXTIDZVQ
Destination Pride
Why is this project worthy of an award?
For LGBTQ+ travellers, what's legal in one place can be punishable by prison, or worse, in the next. That's why we created DestinationPride.org - a data-driven search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualize the world's LGBTQ+ laws, rights and social sentiment. Users can search any town, city, province, state or country on earth. Our algorithm calculates six key measures of acceptance, such as marriage equality, sexual activity laws and real-time social media sentiment. Then it generates a Pride flag visualization based on the data. Each visualization provides a quick snapshot, and point of comparison for how far a destination is on its journey to LGBTQ+ acceptance. As with many marginalized groups, the global LGBTQ+ community has been engaged in a long and ongoing struggle for equality. To a large extent, that struggle plays out across a country's laws, rights and cultural landscape. For example, marriage equality, adoption, blood donation, military service rights, even the rules surrounding gender assignment on government documentation - each can have a profound impact on a person's life. And each are governed by specific public policies and laws. This is a lot of data. And navigating it creates ongoing complexity. Our innovation is to collect, organize and then visualize this data in a way that's impactful and useful for the global LGBTQ+ community.
What else would you like to share about your design? Why is it unique and innovative?
Design story: At the height of the American LGBTQ+ community's first big fights for acceptance, the designer Gilbert Baker created the Pride flag. Since then, this flag has become a powerful symbol of acceptance. Destination Pride builds on the visual identity and meaning of this flag - but updates it to provide deeper insights into the degrees of acceptance the community may find. Data visualization. At the heart of this project is a dynamic data visualization. Each bar of the flag becomes the bar of a bar chart, each measuring a different aspect of LGBTQ+ acceptance, including marriage equality and gender identity protections. Dynamic Design. Since the laws and cultures are always changing, our design can change in real time - as laws are passed or struck down, or as social media activity trends positive or negative. Even the simple act of sharing a flag creates a social data point that our algorithm will measure on aggregate. Simple First. Our design favours simplicity and accessibility. We want users to have a quick and emotional reaction to the work. "What!? I thought San Francisco would be higher." Progressive Disclosure. Once a user sees a simple flag visualization, we offer the chance to go deeper and see the data that drives the visualization.
Who worked on the project?
Executive Creative Director: Ian Mackenzie Associate Creative Director: Dave Laing Associate Creative Director: Krystle Mullin Art Director: Devon Williamson Copywriter: James Ly Experience Designer: Patrick Stolk-Ramaker Associate Creative Director: Andrew Bernardi Associate Design Director: Stuart Thursby Account Director: Shalta Dicaire Fardin Group Account Director: Andrea Barrett Project Manager: Ashley Whitaker Project Manager: Khizra Arshad Digital Producer: Gillian Morrison VP, Head of Data and Technology: Jacob Ciesielski Director of Technology: Madara Ranawake EVP, Strategy: Anna Percy-Dove Strategy Director: John Fung Strategist: Zac Matheson Manager, Data Analytics, Andrew Yang QA Manager, Data and Technology, Lina Vaisman President: Andrea Cook Producer: Lindsay Hann User Experience: Kristy Pleckaitis Front End Developer: Heung Lee Front End Developer: Jonathan Sanford Worldwide Creative Partner: Fred Levron Designer/Animation Director: Edward Deng, Alter Ego Music & Voice Director: Mark Domitric, Grayson Matthews Casting: Shasta Lutz, Jigsaw Casting Public Relations: Shannon Stephaniuk, Glossy
View the project video: https://vimeo.com/268692924
Digital Cockpit
Company HARMAN
Introduction Date January 8, 2018
Project Website https://www.harman.com/connected-car/harmonizing-digital-cockpit
Why is this project worthy of an award?
Incredible advancements in automotive technology are being made each day. HARMAN and Samsung recognize that, in order to move autonomous driving to significant scale, automakers must integrate integral cockpit components that have until now been fragmented and visually confusing. The two tech giants deemed this goal so important to the future of transportation, in fact, that their first automotive electronics collaboration since HARMAN became a subsidiary of Samsung was a Digital Cockpit platform that seamlessly integrates multiple systems with all vital information and features, including the instrument cluster, Advanced Driver Assistance Systems (ADAS), telematics modules, and center console and steering wheel controls in a single, center screen. The unified approach across all screens and operating systems within the vehicle provides the ability to share and synchronize content between them. The HARMAN Samsung Digital Cockpit securely powers productivity and personalization with countless apps and enterprise services connecting the car to the greater Internet of Things, including the Samsung Smart Things Cloud. Tying together the entire digital experience is the industry’s first 5G automotive connectivity solution, which supports advanced safety and efficiency as well as connected infotainment and entertainment capabilities at speeds up to 100 times faster than 4GG or LTE networks. The Digital Cockpit platform brings an entirely new generation of communication and ergonomics inside vehicles, allowing drivers to focus on the road ahead while intuitively and safely interacting with their in-car technology. Plus, the Digital Cockpit is completely customizable. Through a multi-display OLED and QLED screen layout that leverages HARMAN’s Ignite cloud platform, the in-car user experience can be personalized for the driver and passengers by instantly accessing services such as virtual personal assistants, portable profiles, augmented reality and more. This also allows for the Android OS to be integrated across four displays – a first for the industry. Not only are the displays crisp OLED and QLED, but they’re curved and retract into the dashboard for ease of use. The Digital Cockpit’s three knobs have inlaid digital display akin to Samsung’s Gear S watch, fully customizable to be set to functions most frequently used by the driver, such as clock, temperature, volume and the virtual personal assistant of their choice. Additional features ensure that driving is safer than ever. The Mirror Replacement Vision System provides a front/back HD camera and display system instead of physical side and rear-view mirrors. It gives three-split-view for key moments such as changing lanes or parking. It can even detect moving objects and sound an alarm if things get too close. The Digital Cockpit solution is showcased in its most robust and advanced form within a Maserati, yet the platform is scalable and made available for every automotive segment, offering future proof and safety focused features within a developer-friendly open ecosystem.
What else would you like to share about your design? Why is it unique and innovative?
The Digital Cockpit really sets itself apart in the way users can interact with it. Via physical knobs, gesture control, haptic feedback and of course voice, the platform supports a multi-modal approach for interactions with different human-machine interfaces to allow customization in terms of HVAC, media and user settings. The system includes a gesture sensor in the back seat so that passengers can use motions to control music or the radio. In addition, users are able to integrate the voice assistant of their choice: Bixby, Alexa, Google, Watson, Siri, or others. Once their own personal virtual assistant is synced with the Digital Cockpit in the car, they can use verbal commands to do things like move the QLED display and change the colors of ambient lighting within the car, but they can also connect to and control their IoT environments outside the vehicle through the cloud. Focused on a future generation of ridesharing, the Digital Cockpit personalizes occupant experiences so drivers and passengers feel like the car is theirs even if they don’t own it. For instance, the system can automatically activate preferences and access subscription services associated with user profiles through their phones, and access to their intelligent personal assistant of choice helps occupants complete tasks by voice, touch, gesture and other context-based triggers. The software underpinning the personalization is HARMAN’s Ignite Platform, a complete, end-to-end cloud platform which enables connectivity, device management, application enablement, analytics and managed services capabilities. Further, new features and functionality, as well as software upgrades, can be easily transferred over the air (OTA) to ensure that the in-vehicle experience always stays fresh and current without a trip to the dealership. The collective expertise of HARMAN and Samsung offers automakers a chip-to-cloud solution that intelligently integrates all of the car’s digital displays and the information and services behind them, providing an in-car user experience that is more personalized than ever before. Below are a few additional technical highlights. Architecture · Scalable architecture that supports two to four full HD displays @ 60 fps · Type-1 Hypervisor that provides safety-critical virtualization · Content projection between Android-embedded infotainment and QNX cluster domain · Full digital cluster functions using QNX (ISO 26262 – ASIL A & B) · Developer SDK for hypervisor, middleware, and HMI adaptor Telematics · V2X-ready supporting DSRC and Cellular V2X · Upgradable design supporting 4.5 and 5G · Update gateway enabled for FOTA (Firmware-Over-The-Air) to legacy ECUs in the car Personal Assistant · Intelligent personal assistant with support for natural language processing Navigation · Embedded or smartphone and projection mode-based ADAS · Surround & internal cameras + e-mirrors · Driver monitoring · The HARMAN and Samsung front-facing DRVLINE™ Camera Entertainment · Audio/media: USB media, BT + Wi-Fi dual, online streaming, picture viewing · Tuners: AM/FM, DAB, HD Radio, SDARS, DRM · Wireless charging station with NFC for BT pairing Security · HARMAN 5+1 Cyber Security Architecture
Who worked on the project?
HARMAN and Samsung
View the project video: https://www.youtube.com/watch?time_continue=24&v=c0VaqiWp65I
Disrupting and Redefining Car Ownership
Company Volvo Cars
Introduction Date September 21, 2017
Project Website https://www.volvocars.com/intl/cars/care-by-volvo
Why is this project worthy of an award?
The needs of today’s consumers have changed dramatically, as seen in part by the rise in a new subscription-based economy that values convenience and access rather than ownership. Think Spotify, Blue Apron and Rent the Runway. Recognizing this changing landscape, Volvo Cars is disrupting the automotive retail experience with a first-of-its-kind, new-car subscription program that redefines what it means to have a car. With Care by Volvo, accessing a car is as simple as getting a smartphone. Care by Volvo makes life less complicated by taking the guesswork out of car shopping with a radically simplified acquisition and payment experience. Customers simply go online or use the app to select a well-equipped XC40 compact SUV and make single, all-inclusive monthly payments starting at $600 per month and covering nearly everything but gas: • Monthly payments • Insurance • 15,000-mile annual allowance • Factory-scheduled service and maintenance • Wear-and-tear items like tires, wipers, and brakes Care by Volvo is a two-year subscription with no down payment and no price negotiation. After 12 months, subscribers can choose to upgrade to the latest, or a differently equipped, model. Furthermore, Care by Volvo is the only subscription program that allows customers to have the same vehicle for the entire term – it is not shared with anyone else.
What else would you like to share about your design? Why is it unique and innovative?
Several features distinguish Care by Volvo from competitor offerings. Care by Volvo is the only program of its kind in the U.S., and is available in select European countries, enabling more people to experience Volvo’s convenient alternative to traditional car ownership. Care by Volvo eliminates down payments and one-time enrollment fees, making ownership even more attainable. Volvo anticipates that younger customers familiar with subscription plans will emerge as a core group in the program. To date, 90% of subscribers are new to Volvo. Care by Volvo is also unique in that it allows customers the option to upgrade to a new car after one year, or purchase the car at the end of the two-year subscription. With the XC40 and forthcoming V60 wagon already part of the program--and other models in consideration--Volvo will continue to evolve the car ownership experience for everyone.
Who worked on the project?
Håkan Samuelsson (President and CEO, Volvo Cars), Anders Gustafsson (President and CEO, Volvo Car USA), Thomas Andersson (Vice President, Care by Volvo, Volvo Cars), Peter Wexler (Director of Mobility Solutions, Volvo Car USA)
View the project video: https://www.youtube.com/watch?v=QOJsLcCQNyw
