Domo AR for Business Helps Your Data Find You Through Your Mobile Phone
Why is this project worthy of an award?
Traditionally, Augmented Reality (AR) has been the promise of science fiction – imaginations running wild with the possibilities of the complicated and experimental technology without a materialized product to touch or try. Today however, pressures on technology companies to create the “next big thing” has many people wondering what the future can hold. In business operations and analysis, there exists a huge chasm between the worlds of physical and virtual, creating a unique opportunity to blend both worlds together and leverage business data in the plane that offers the greatest value for the user. The bridging of the chasm between the physical and virtual worlds is Domo’s latest solution – Augmented Reality for Business. Domo’s cloud-based operating system for business empowers all employees within a company to collaborate and share data, easily accessing it in a more visual, user-friendly space. Domo provides decision makers with real-time data that can be shared across teams, bolstering collaboration and productivity. By overlaying digital items such as data, images, objects, documents onto the physical world, Domo’s AR for Business, through an App built on the Domo platform, offers users a powerful display of business information in new places – bringing the data and insights directly to the phone that overlays the real world with helpful information. For a Domo retail customer example, multiple deliveries and promotions happen every day and products are constantly being moved from the backroom to the shelves. More than about 1% of the goods at any given time need to be removed because they’re expired or damaged. It’s logistical dance that demands constant attention and, Domo’s AR for Business offers the potential to notify employees of expected deliveries and recommend optimal product placement, improving efficiency and reduce the problem of “phantom inventory” – misplaced stock resulting in costly write-offs. Additionally, Domo AR can automatically direct employees on the floor to remove recalled or expiring products, freeing up managers’ time spent assigning employees to go hunting, checking dates and labels. The user interacts with Domo AR from their mobile device. As they hold their device towards an area of the store, or at a store associate, the app is able to identify what goods or store section the user is approaching and pulls together the numerous data points from numerous systems, that the store has on that area or section of the store. Domo AR for Business changes the typical experience of the user looking for data, to data coming directly to the user on his/her phone It blends the physical and virtual, so that business data can exist outside of its digital shell and be presented in a physical way that is clear, actionable and improve the users’ ability to make better decisions for the good of the company.
What else would you like to share about your design? Why is it unique and innovative?
While the Domo platform is built as an enterprise product, it has always been designed for the people using it every day, from their mobile phones. Domo was developed to help all companies break free of data silos and empower their teams with the insights they need to make better business decisions. Business analytics are useless without action and Domo enables all users to get and understand deep data insights that result in faster business impact. Domo’s 1,500 customers, who make up 36 percent of the Fortune 50, query between 100 to 200 trillion rows of data from un-cached queries on a typical day. This impressive use of data is a testament to the continued adoption of data-driven cultures. Millions of dollars are spent each year on spreadsheets and analytic tools to offer insights, but don’t always connect to the real world in a meaningful and actionable way. Data requires action to take the next step and to place data and insights in context with the problem they are solving. Domo AR for Business looks to solve those problems by enhancing our customers ability to leverage data insights into business value through seeing their data in a physical context on their mobile devices. The Domo platform is used to help increase productivity, education and accountability. For example, today the retail giant Target uses the Domo platform across multiple departments and roles (from the CEO to the store managers) to improve the guest experience, while optimizing inventory, improving sales, and managing its supply chain across 1,800 stores. Domo AR could further optimize the way the stores are managed by bringing the right merchandising data to employees at the right time. Bohme, a women’s apparel retail chain, experienced a 15 percent increase in revenue after implementing the platform within their business operations. Before Domo, the data needed to make operations improvements wasn’t available in a timely manner and decision makers didn’t have the insights they needed to take the actions that would help to achieve their goals. With Domo and with real-time, relevant insights, managers and employees now collaborate across departments and take action based on accurate data. Domo AR for Business can take that data and actions beyond the digital and offers physical, tangible insights through a simple design and powerful mobile experience. For example, Domo AR can be helpful for Bohme customer interactions and questions by providing better and consistent data to answer questions about the physical products on the floor through a quick scan of the store. Presenting employees with the data they need in a clear and actionable way improves their ability to make better decisions. By using data and codifying some AR best practices, users can have the best opportunity to read and react to business situations in real-time. *Please note: Provided project images are for judging purposes only. Rights of personal image for public use will need to be obtained.
Who worked on the project?
Chris Willis, Chief of Design, Domo; Domo UX team
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Dreamforce 2017
Company George P. Johnson
Introduction Date November 6, 2018
Project Website https://www.salesforce.com/dreamforce/get-ready/
Why is this project worthy of an award?
Salesforce is a major competitor in one of the most hotly contested markets in the business world, enterprise SaaS cloud-based applications. Every year in San Francisco, Salesforce hosts Dreamforce, the world’s largest B2B customer conference. The major goal of Dreamforce, which is Salesforce’s flagship marketing expenditure each year, is to provide an immersive, technology-fueled experience that democratizes enterprise technology for its vast customer community. “Equal parts luau, spring break, rock festival, food drive, and TEDx.” – Wall Street Journal The event, which has grown to 171,000 registered attendees, aims to excite Salesforce users and the business marketplace with the company’s vision, launch new products, educate their customers on how to better deploy and use their products, and rally communities of their different user bases (executives, administrators, developers). Dreamforce is four days of learning, innovation, fun and giving back that embodies Marc Benioff’s vision that ‘The Business of Business Is Improving the State of the World’. The event isn’t constructed as a straightforward selling experience, because their key insight is that people want to find out about products but don’t want to be overtly sold to. It’s an experience that celebrates, enables, and inspires the huge Salesforce customer base (whom they call Trailblazers) to chart their own course through the experience to learn about how Salesforce products drive business success, and also how to become better corporate citizens.
What else would you like to share about your design? Why is it unique and innovative?
Dreamforce isn’t just a conference, it’s a hugely creative, compelling, inspiring brand experience that turns 17 locations across San Francisco (including the entire Moscone Center, and AT&T park) into an immersive world that invites Trailblazers to get hands-on with Salesforce’s products. The world that Salesforce built this year had a National Park theme, where attendees were encouraged to ‘Blaze their own trail’ through the experience in order to engage with the Salesforce products and services relevant to their role. The entirety of Moscone Center and hotels all over San Francisco were transformed into Campgrounds, Lodges and Stations where various Salesforce products were brought to life in interactive installations, demos, workshops and hands-on experiences. Across the campus, space was filled with the sounds of crickets and birds, docents were dressed in ranger outfits, welcome and product stations were designed as park lodges, there were functioning indoor waterfalls, and large forest-based characters roamed the halls. Howard Street, between Moscone North and South, was shut down to create Dream Valley, a gateway into the brand experience where participants could network, relax, meditate with twenty Buddhist monks, and listen to a non-stop lineup of bands. A large number of thought leaders were featured in keynotes. Michelle Obama, Ashton Kutcher, and Ginni Rommety of IBM came to inspire attendees with their thoughts on how individuals and companies can blaze new paths in the world – in work and in life. At Campground in Moscone South—the primary Salesforce product area—six highly interactive customer success stories showcased how companies like Adidas were harnessing the power of Salesforce products to drive better results. Moscone West was transformed into a forest for Trailhead, a learning-based experience intent on democratizing technology with workshops, certifications, mini-hacks, and hands-on-labs for executives, administrators, developers, and even a large group of kids aged 12-18. AT&T park served as the 2017 home of Dreamfest, a night where Salesforce celebrates attendees, by hosting a concert with Lenny Kravitz and Alicia Keys to raise money for UCSF Benioff Children’s Hospitals. Salesforce lived its brand mission by actually building a sustainable event. They offset 100% of onsite event emissions, 400 “green angel” employee volunteers helped attendees recycle and compost during lunch, they sourced 100% compostable packaging for lunch, and over 5 million gallons of water were conserved by eliminating beef from the menu. Dreamforce is the most engaging, compelling and business-driving B2B company event experience in the world. This is why 171,000 people registered to attend this year. This year Salesforce generated 120% year-on-year pipeline growth, generated a total estimated reach of 163M impressions, 4.7M broadcast impressions, and raised $15M in donations for UCSF Benioff Hospitals.
Who worked on the project?
Annette Griffin, Account Executive, George P. Johnson Catherine Simmons, VP, Strategic Events, Salesforce Matt McGinn, Executive Producer, George P. Johnson Melissa Stevenson, Account Executive, George P. Johnson Brian Thompson, Senior Creative Director James Christian, Executive Creative Director Patrick Du, Senior Digital Producer
View the project video: https://www.youtube.com/watch?v=JvGIs1Egj3o
Duo Labs
Why is this project worthy of an award?
The Duo Labs team’s core goals are to disrupt, to derisk, and to democratise complex security topics and to share innovations in ways that make the greatest possible impact. The website and online venues must properly express the cutting edge research, geopolitical importance and forward-thinking nature of their work. The site was designed and developed from scratch by the in-house Brand Team at Duo Security. As the research arm of an information security company, autonomy is critical. However, Duo Labs as a sub-brand of Duo Security is not simply a rogue group of hackers; their direct connection to the rest of the company is an important and carefully crafted brand position. A custom brand scheme allows Duo Labs to have their own identity and autonomy while remaining a key part of the Duo ecosystem. The branding touches everything from swag, the website, and github to social content, events and more. Featured content feeds code to generative-graphic algorithms to compose icons and graphics for each article and post. Change-logs in the research articles brings transparency and timeliness to ever-changing and evolving research. Highlighting labs research will allow Duo Labs to share more of their content and bring awareness to their cause to “Disrupt. Derisk. Democratise.”
What else would you like to share about your design? Why is it unique and innovative?
The Labs brand is more than just the home page and required binding together external properties such as twitter and github into a set of properties that feel cohesive, even if they are controlled by a third party outside of Duo. The interplay between black hat and white hat, good versus evil - these binary relationships and coded signals are visually relevant and functional to the Labs experience. Given “security research” is just a nice name for hacking, there are a number of sensitivities that had to be built into the designs and realisations that may not be a consideration for other commercial branding activities. Most notably the natural abhorrence of the hacker to any that feels too corporate or snake oily - the identity we produced had to sit well with a group who hate authority and don't want to be seen as being corporate or having 'sold out to the man'. Other security labs brands follow a number of old and gross tropes, mainly shadowy people in hoods, padlocks and lots of red on black. This is not who Duo Labs is and so the brand is also noteworthy as it is a significant departure from the crowd of other Labs brands.
Who worked on the project?
Creative Director: Pete Baker Art Director: Sarah Sawtell Logo Designer: Chelsea Lewis Web Designer: Tracy Toepfer Web Developers, Amy Vasquez, Chris Plumb, Sarah Ovresat
View the project video: https://duosecurity.wistia.com/medias/43r7kmth54
DXC Visual Identity
Why is this project worthy of an award?
DXC Technology (NYSE: DXC), launched on April 3rd, was formed by the merger of Computer Sciences Corporation (CSC) and the Enterprise Services business of Hewlett Packard Enterprise. With nearly 6,000 clients in 70 countries, DXC is the world's leading independent, end-to-end IT services provider. The new leadership determined that a completely new identity would best support the future goals of the business, and that nearly every aspect of the brand should be revisited, not limited to the overarching brand strategy, architecture, identity, messaging, experience and activation. DXC is about change, and helping clients succeed in the face of the accelerated innovation experienced by every industry today. For this reason, DXC is incredibly well positioned to help global organizations tackle digital transformation. Not as a one-time event, but as an ongoing journey that will fundamentally change the way businesses operate and succeed. The new tagline, Thrive on Change, brings this promise to life in a simple and active way. Adhering to a highly compressed time frame, our strategy and creative teams worked in tandem, which made for a dynamic process. For the visual identity, we designed a bold, authoritative and confident system. At first glance, the identity is incredibly simple, but the layers of meaning portray the mission of the newly formed company. There's the literal representation of the brand name: DXC. Beyond that, the X conveys the transformative role of the company.
What else would you like to share about your design? Why is it unique and innovative?
DXC is the largest IT services provider and stands strong with 10,000+ employees, a growing list of clients and $25 billion in annual revenue. DXC is about change, and helping clients succeed in the face of the accelerated innovation experienced by every industry today. For this reason, DXC is incredibly well positioned to help global organizations tackle digital transformation. Not as a one-time event, but as an ongoing journey that will fundamentally change the way businesses operate and succeed. The new tagline, Thrive on Change, brings this promise to life in a simple and active way. Adhering to a highly compressed time frame, our strategy and creative teams worked in tandem, which made for a dynamic process. For the visual identity, we designed a bold, authoritative and confident system. At first glance, the identity is incredibly simple, but the layers of meaning portray the mission of the newly formed company. There's the literal representation of the brand name: DXC. Beyond that, the X conveys the transformative role of the company.
Who worked on the project?
Anne Swan, Executive Creative Director & Rafael Medina, Associate Creative Director
View the project video: https://youtu.be/t7r-9NUFpoo
Electrifying Formula E
Why is this project worthy of an award?
Challenge after challenge presented itself. Slower, less noisy and less glamourous than it’s big brother Formula 1, Formula E was struggling to gain mainstream adoption. Marketing messages that focused on its eco-credentials and the novelty of its non-petrol based powertrain only served to reinforce these unhelpful comparisons. The result was that Formula E was perceived as an inferior variant of the original. Prophet worked to creatively reframe the Championship to create a more original and differentiated proposition. One that stopped trying to compete with Formula 1 and moved the goal posts completely. Ditching the eco-friendly messages (not a driver of engagement) and turned a perceived disadvantage (no roar from a noisy petrol engine) into a competitive one. Shedding the negative outdated perceptions, Prophet has helped to position Formula E as a progressive world player in the electric revolution. Formula E’s new dynamic brand is reinforced by a strong and consistent voice and visual style across all brand points. A powerful system for Formula E that is impactful, flexible, user-friendly and distinctively Formula E. Not only has this compelling proposition drawn new spectators and cities, but it has attracted leading car brands to join the series like BMW in 2018, and Mercedes and Porsche in 2019. Because these established companies have committed to the Championship, in the future city street racing won’t be perceived as a curiosity sport, but a mainstream spectacle. Added to this was the time constraint and therefore need for speed, this was an extremely fast project. Formula E is event based and the team does an incredible job of moving the races from city to city. This meant we had to run the project quickly with a tight but diverse team. Insights, strategy and design were all working hand-in-hand to push toward this end creative solution. So, while time was a factor, the collaborative process with the client and its design team made it a fun and successful one.
What else would you like to share about your design? Why is it unique and innovative?
Extensive research conducted by Prophet showed that audiences are most drawn to the unpredictability and excitement that comes from racing in the streets of iconic cities. Inspired by urban visual cultures—fly posters, street signs and road markings—Prophet worked to dramatise this gritty edginess by layering elements within the visual identity to create interruption, dynamism and energy. The refreshed colour palette also imbued the identity with confidence and the power of electricity. The bright colours match the energetic zest of this electric street racing series but it is also an identity that feels as much at home on our screens as it does on the streets.
Who worked on the project?
Gregg Finlay, Creative Director Pete Cutler, Design Director Ronan Horan, Senior Designer
View the project video:
