Visualizing Family Stories
Company Nestnotes
Introduction Date May 1, 2018
Project Website
Why is this project worthy of an award?
Family memories are being recorded as status updates, but nobody wants to grow up to inherit social media as the only record of their childhood. Keepsakes are a dying tradition though because we're trading them in for convenience and as a result, too much is lost down a digital drain. We aren't archiving our lives in meaningful and lasting formats. But what if there was a way to have a beautifully designed, already filled in and fully personalized print keepsake for the same effort it takes to send a text message? Nestnotes is the solution. Nestnotes is an app for families that helps surface and capture the moments that matter most and translates them into lasting digital and print keepsakes. We interview our users with hundreds of built in questions designed to help surface memories based on a user's age. For every question a user answers, Nestnotes creates a custom illustration to match their response and it's all programmatically designed into a finished print piece that tells a complete story through infographics, illustrations, moments, memories, journal entires and photographs. Everything is saved onto a digital archive that can be shared with family and friends to engage with or repurposed for other print projects later on. Nestnotes is giving families a way to capture their lives and share their stories like they've never done before.
What else would you like to share about your design? Why is it unique and innovative?
Our app is the first designed to tell family stories and capture their memories through live infographic generation, and automated digital + print keepsake creation. Our designs are carefully curated and the finished product is unparalleled.
Who worked on the project?
Chase Simmering: CEO & Creative Director Phillip Nessen: Lead Designer, UX/UI Manuela Gutierrez: Illustrator Elizabeth Olwen: Pattern Designer
View the project video: https://www.dropbox.com/s/em05g0y5qd5f2lx/nestnotes-story.gif?dl=0
Warboard
Why is this project worthy of an award?
The campaign uses simple and straightforward data to start a debate about a situation that is alarming, complex and underestimated in Brazil: the number of homicides. Estadão is a Brazilian newspaper ¬that firmly believes information is the first step to change. 2018 is an election year in Brazil and Estadão wanted to alert voters to an absurd reality that no one is talking about: the ever increasing violence in the country. In Brazil, 1 person is assassinated every 10 minutes. Every citizen should know this alarming number, in order to demand action from the politicians. The insight was very simple: to compare the numbers of deaths by violence in Brazil to those of countries officially at war. We chose the countries that show up more frequently in Estadão news, such as Syria, Iraq, Afghanistan and Myanmar, and put their absolute numbers of violent deaths side by side with the Brazilian numbers of the same period of time. Brazil was ahead every time.
What else would you like to share about your design? Why is it unique and innovative?
The project compares, in a digital platform, the numbers of deaths by violence in Brazil to those of countries officially at war today: Syria, Iraq, Afghanistan and Myanmar, for example. Brazil is always in the lead. The numbers are shown side by side, in a very simple and clear manner, and are updated according to Estadão news.
Who worked on the project?
Diretora Geral de Criação: Joanna Monteiro Diretor Executivo de Criação: Fábio Simões “Simon” Diretores de Criação: Marco Monteiro e Andre Pallu Diretor de Arte: Carina Caye Redator: Pedro Furtado e Sofia Calvit Atendimento: Elton Longhi, Anna Sant’Anna, Rafael Cardoso, Karoline Araújo Gerente de Projetos: Suelen Mariano Creative Technologist: Victor Hugo Odo Planejamento: Márcia Neri, Bianca Reame, Isabella Esteves Mídia: Fábio Freitas, Cris Omura, Germano Bernardes Art buyer: Bibiana Oliveira RTV: Charles Nobili, Ricardo Magozo, Mariana Carneiro Edição e Montagem: Rodrigo Resende, Dudu Dória Aprovação do cliente: Flávio Pestana, Marcelo Moraes, Marcela Dalla, Larissa Martinelli Produtora digital: Follow55 Bancos de Imagens: Shutterstock, Alamy /Fotoarena, Wilton Junior/Estadão Conteúdo, Alaor Filho/Estadão Conteúdo
View the project video: https://youtu.be/RoeHPHnZGi0
Waymo 360° Experience
Company Google Creative Lab
Introduction Date February 28, 2018
Project Website https://www.youtube.com/watch?v=B8R148hFxPw&t=1s
Why is this project worthy of an award?
Waymo is the first company to have a fleet of fully self-driving cars on public roads, but at the moment only a small percentage of the world’s population can experience it. For everyone else, fully self-driving technology still feels like a distant concept. So we created the Waymo 360° Experience to help everyone understand how this groundbreaking technology works. One of the most effective ways to build understanding is to let people experience the technology for themselves. Waymo’s sensors see all 360° around, so we chose the immersive 360° video format (viewed in our Cardboard units) so viewers can actually see the world from the car’s POV, and see what Waymo “sees” – from a detailed picture of the world around it built up by LiDAR sensors, to the ways it identifies different objects, and predicts what they’ll do next. The experience even lets viewers take a seat in the car, and experience their first fully self-driving ride with Waymo. Our goal was to reach everyday people, particularly those with low awareness of self-driving technology, so we focused paid, owned and earned media on the two largest platforms for 360° video: YouTube and Facebook. Launched to the press with the announcement that Waymo has now self-driven over 5 million miles, within its first month the video had over 500,000 organic views, generating 1 million minutes of viewing time, and was featured in mainstream publications including Forbes, Reuters and the Washington Post & Local and national news on channels such as FOX & NBC. The Waymo 360° Experience not only employed 360° video to its fullest potential, it also helped people experience, understand, and potentially accept a technology that had before then seemed distant and challenging to them.
What else would you like to share about your design? Why is it unique and innovative?
To create the experience, we filmed a real self-driven journey around Phoenix, Arizona, and then worked with Waymo engineers to visualize the live data captured from that drive as graphics in the film. This meant taking complex data and simplifying it into a comprehensive yet authentic graphic layer. We also had to ensure that the design and art direction worked well on all screen sizes. On mobile, viewers move their phones around to explore, or use a virtual reality headset like Cardboard for an even more immersive experience. If viewing on desktop, they simply drag the video around their screen.
Who worked on the project?
Google Creative Lab - Creative lead Framestore - Production Waymo - Client
View the project video: https://www.youtube.com/watch?v=B8R148hFxPw&t=1s
Wesley Village Apartments Brand Identity
Company Mixed Media Creations
Introduction Date June 16, 2017
Project Website
Why is this project worthy of an award?
Created as an upscale 301-unit apartment community in the desirable West Morehead Corridor area in Charlotte, North Carolina, the Wesley Village Apartments were recently acquired by a property management company looking to breathe new life into the community and its outdated brand. While the property was in a desirable location with access to several major employment centers, transportation corridors, and numerous lifestyle amenities, the existing branding was outdated and lacked a unique feel. The property management company challenged the MMC team to develop a new brand and marketing materials like business cards, digital graphics, a brochure, promotional products, etc. that showcased the community, its amenities, and lifestyle to properly target the millennial audience. Success was measured by the creation of a fun, clean, and memorable brand and marketing materials that would assist in increasing interest by potential residents in acquiring leasing information. Additionally, an overall goal of increasing both the total occupancy of the apartments and the average rent of each unit was noted. The end result of the branding was fresh, functional elements that could easily be translated into a variety of marketing pieces. Creation of digital and printed graphics allowed the client’s internal leasing team to communicate with potential residents through a variety of avenues. In addition, the design and production of branded floor plan handouts, pocket folders, social cards, promotional products, etc kept the message going even after the initial meeting between leasing agent and potential resident concluded. All of the collateral pieces were completed in a timely manner, and with minimal revisions requested by the client. The new brand identity better reflects the look of the apartment community, and the tastes of its target audience through a modern design with hints of historic charm. Six months after the conclusion of the branding campaign, the property recorded steady increased interest by potential residents. In addition, the property saw a 2.4% increase in total occupancy for a lease capacity of almost 97%. Average rent increased by 7.61% thanks to the increase of leased premium apartments.
What else would you like to share about your design? Why is it unique and innovative?
In the multi-family housing industry not only does branding set the tone for the demographic a property is trying to reach, but often times it influences the businesses around it, and thus the neighborhood as a whole. Properties that focus solely on student living for a nearby university attract a completely different audience than those that are developed for conventional apartment living, or senior living, and influence the neighborhood accordingly. Beginning with a kick-off call with the client and research of the area and the property competitors, the MMC team noted specific colors, textures, and brand guidelines that the either should not be used, or that complimented the garden-style property. Not only did we want the brand to be beautiful and functional, but also something with staying power that wasn’t quickly seen as “outdated.” Starting with the logo and then progressing into the mood board, each color, texture, shape, and photo was custom created and selected to best reflect the multi-family apartment community and the surrounding area. Every brand identity created by our internal design team is created to be completely unique to the property and neighborhood, and this was no exception. Additionally the custom brochure features a diagonal shape that does not mimic traditional apartment brochures. This outreach piece not only contains a unique shape, but with the addition of the z-fold, the brochure itself is truly one-of-a-kind. The process of client communication, research, and development of each brand identity element flows into the next step. This method allows the team to seamlessly work in tandem with our clients to create custom, unique brands that genuinely thrive.
Who worked on the project?
Liz Radtke - Creative Director Leisa Bailey - Sr. Graphic Designer Lindsey Bailey - Sr. Graphic Designer Richard Lovelace - Graphic Designer Brendan Burling - Graphic Designer Hiba Shahabuddin - Graphic Designer Caitlin Moore Bowlus - Account Manager Whitney Stockstill - Print Manager Susie Carter - Owner
View the project video:
XYZ Atlas
Company Fisterra Projects, Artists
Introduction Date May 1, 2017
Project Website http://xyzatlas.org
Why is this project worthy of an award?
XYZ Atlas is an interactive public art project where people’s emotional experiences were documented and mapped. We created this project to visualize acceptance and emotional wholeness. XYZ Atlas began with a survey asking people to locate where they had emotional experiences that create the meaning in their lives, such as “where have you faced your own mortality?” People answered with a location, and often a story. We assigned the answers X and Y latitude and longitude points on a map. We gave the location a Z point “up” if it was a positive experience, and “down” if it was negative. We color coded it to Psychologist Robert Plutchik’s emotion chart. Using GIS mapping tools, we created maps of our collective “highs” and “lows”. We made the project interactive. We created scale maps on a big grassy fields in soccer field chalk where people flagged the map with their experiences. Through invitations and commissions, we moved the project all around for over 4 years. We created field maps, scale models and paper surveys. We created a digital platform to more efficiently collect the data. We made big mobile “You are Here” sculptures to get people’s attention to the project. As we took this project to 120 events that reached well over 600,000 people in real life, and over 7 million in the media, we got a lot of feedback. XYZ Atlas functions outside of race, age, class and gender. We all share the same place called home. We all feel the same range of emotions. XYZ Atlas is a tool that could affect emotional health and well-being of a person and a community. XYX Atlas demonstrates that our experiences drive our emotions, our emotions drive our behavior, and our behavior drives our health. XYZ Atlas shows how the social determinants of health play out within a single city. It’s an important tool for addressing the inequities that are present in all of our communities. The value of your experience does not correlate to the money in your bank account. We are here to live and to embrace our experiences, and to allow the fullness of being. Through the use of art, we are able to visually demonstrate the health value of healing our souls and communities.
What else would you like to share about your design? Why is it unique and innovative?
The project was a true collaboration. It included data scientists, social scientists, urban planners, city leaders, arts groups, tourists, locals, the social elite, people experiencing homelessness. We did outreach to minority groups and translated our surveys and signage into Spanish. It began in 2013 as an installation in an artist's project space at Co-Lab in East Austin that generated the first GIS maps from 60 surveys and included the first field mapping event. From there, the project was invited to exhibit at The University of Texas at Austin’s Department of Psychology as a year long interaction. We gave talks, refined the survey, and created programs for youth. We received a commission for a traveling public art installation through the City of Austin’s TEMPO that visited city parks in all sectors of Austin. The project was invited to many audiences. XYZ Atlas was a featured art project at SXSW, with an interactive installation at the Long Center. We were invited to collaborate with the Texas A&M University’s College of Architecture and Urban Planning area to bring the project to Bryan and College Station, and were awarded an Artistic Innovations Grant through the Mid-America Arts Alliance. The National Endowment for the Arts awarded the XYZ Atlas a Challenge America Grant to further the TAMU collaborations’ reach to underserved and marginalized community members. The Downtown Austin Alliance with the Project for Public Spaces and Southwest Airlines commissioned the XYZ Atlas for Congress Avenue to document our shared attachment to this historic downtown street that faces the Texas State Capitol. The Design Institute for Health at the Dell Medical Center collaborated to focus the project on its use in community health and developed an installation for the Fusebox Festival. The projects culminated in artistic visualizations, large-scale performances and activations, and digital representations of our emotional experience. But more profound was earning the trust of each individual participant who anonymously shared their most intimate experiences of rage, fear, disgust, anticipation, trust and love as a response to our artworks and engagements. People were keen to have these conversations about their experiences. They had a way to talk about why they felt belonging to a place they call home.
Who worked on the project?
Jennifer Chenoweth, Hart Blanton, Cecilia Giusti, Michele Van Hyfte, David Michael O'Donnell, Emily Pratte, Stephen Caffey, Robert Whitehurst, John Dolecek, the City of Austin, the City of Bryan, the City of College Station, Arts Council of Brazos Valley, LookThinkMake and many others
View the project video: https://vimeo.com/220241323
