Using MIxed Reality to transform sports data visualization
Company Zappar Ltd.
Introduction Date December 4, 2017
Project Website http://www.zappar.com/zapbox/
Why is this project worthy of an award?
This project is worthy of an award for its exploration of how Mixed Reality is impacting particular sectors - in this instance, the gambling industry - changing the way people visualize and interact with sports data in the home. To explore this parallel, Kindred Futures and Zappar partnered to put in-game data into sports fans’ hands using Mixed Reality - leveraging the technology as a data visualization tool to enhance people’s viewing experiences while informing their betting decisions. This was achieved by building prototypes using Zappar’s cutting-edge, smartphone-enabled Mixed Reality product ZapBox and data from sports analytics company Opta. These prototypes were inspired by high profile sporting events, including the 2017 Champions League final and T20 cricket match between South Africa and England, and provided insight into what the future holds for consumers interacting with sports data. Where viewers are currently at the whim of broadcasters or have to manually trawl through tables of data to help make betting decisions, Mixed Reality (MR) gives consumers more control. By creating an immersive experience where they can explore the team’s players and receive insights into their goals, shots or points in real-time, the user is placed at the heart of the data and can explore and visualize the trajectory of their betting options. This combination of being absorbed by both the game itself and adding an extra layer of information on top of reality, is just one example of how MR is changing the way people consume and interact with content. Zappar is making this revolutionary technology accessible to anyone for the first time since its creation having launched the most affordable Mixed Reality kit to date with ZapBox.
What else would you like to share about your design? Why is it unique and innovative?
Zappar’s ZapBox is the first affordable, smartphone-enabled Mixed Reality kit. Priced at just $30, it empowers anyone, regardless of budget or skill-level, to build their brand and tell their story through interactive content delivery in an immersive, 3D environment. Consumers using the ZapBox app are armed with trackable cardboard controllers, which, when visible to the camera, magically turn into whatever prop the user needs to communicate with their new surroundings. Lens adapters are built into the cardboard headset containing their smartphone, allowing the user’s field of vision to expand. Additionally, four attachable pointcodes help to enhance their interactive experience by understanding the surfaces of the room the user is in and the amount of free space they have to move around. This partnership with Zappar and Kindred Futures demonstrates the potential for Mixed Reality technology to be widely adopted by the gambling industry and beyond.
Who worked on the project?
Jeremy Yates, Senior Business Development Manager at Zappar Tom Youel, Senior Creative at Zappar Joe Coggins, 3D Artist at Zappar
View the project video: https://vimeo.com/246117909
USP Identity Design
Company Siegel+Gale
Introduction Date July 27, 2017
Project Website
Why is this project worthy of an award?
United States Pharmacopeia (USP), with over 200 years of storied history, sought to better communicate how their organization's work has developed. At their inception, USP developed rigorous medical and drug standards. While they continue to do so, they've shifted their focus to elevating health globally. From building roads in Ghana to helping to increase safety and health standards in third world countries, USP needed to tell their new story to the world and focus on how their work with partners builds and reinforce a foundation that draws us closer to a world where everyone can be confident of quality in health and healthcare. After extensive qualitative research, we developed the positioning for USP, "building foundations essential for a healthier world," which conveyed the breadth of their impact on global health. For this positioning, we developed the brand promise, "From the standards we create to the partnerships and conversations we foster, our scientists, advocates and network of experts are critical to constructing and reinforcing the foundation for quality in health and healthcare." For their name, we concluded that everyone should call them USP, since this shortened version of their original name is serving them well already. To articulate USP's new identity visually, we developed a comprehensive visual system to reflect its values. USP's new logo conveys a simple, yet powerful message. The triangle strikes a balance between science, precision and rigor-core tenets of USP's values. The precision of the point of the triangle represents USPs focus on quality; the nature of the shape draws the viewer's eye upward. The orange color combines the energy of red and the happiness of yellow, and it's association with joy, sunshine, health and stimulation. And finally, the base of the triangle represents USP's brand promise: building foundations essential for a healthier world.
What else would you like to share about your design? Why is it unique and innovative?
After extensive qualitative research, we developed the positioning for USP, "building foundations essential for a healthier world," which conveyed the breadth of their impact on global health. For this positioning, we developed the brand promise, "From the standards we create to the partnerships and conversations we foster, our scientists, advocates and network of experts are critical to constructing and reinforcing the foundation for quality in health and healthcare." For their name, we concluded that everyone should call them USP, since this shortened version of their original name is serving them well already. To articulate USP's new identity visually, we developed a comprehensive visual system to reflect its values. USP's new logo conveys a simple, yet powerful message. The triangle strikes a balance between science, precision and rigor-core tenets of USP's values. The precision of the point of the triangle represents USPs focus on quality; the nature of the shape draws the viewer's eye upward. The orange color combines the energy of red and the happiness of yellow, and it's association with joy, sunshine, health and stimulation. And finally, the base of the triangle represents USP's brand promise: building foundations essential for a healthier world.
Who worked on the project?
Anne Swan, Executive Creative Director
View the project video:
Verizon Basking Ridge
Company Gensler
Introduction Date March 1, 2018
Project Website
Why is this project worthy of an award?
Verizon’s reimagined it’s campus in New Jersey and recently underwent a transformation of 1.4 million square feet. In response to Verizon’s goals, Gensler envisioned an evolved workplace, one that invests in its people, placing employee experience at the forefront to attract top talent, enhance performance, and energize Verizon’s culture. With a campus consisting of seven buildings, the design included a renovation of the lobby, café, and workspaces, as well as the addition of dynamic digital experiences that are central to the experience of the space, and communication of Verizon as a technology company. The digital experience design in the lobby and work café includes a media wall, augmented reality activations, and interactive videos that showcase Verizon’s impact on people, business, and community. The digital design in the lobby and work café aligns with Verizon’s mission to deliver the promise of the digital world. The experience starts at arrival, when visitors are invited to download an app that allows access to several augmented reality activations. As one example, users are prompted to add their signatures to a guestbook at check-in that takes the form of a virtual chandelier visible through the app from the second floor. Additionally, users can view, interact with, and learn more about highlights from Verizon’s archives and current technology offerings through graphic “triggers” located on tables throughout both floors.
What else would you like to share about your design? Why is it unique and innovative?
The Verizon Digital Experience is made up of five large, 4K LCD touchscreens that display generative graphics derived from aerial photographs re-visualized as colorful particles and generative typographic statements showcasing Verizon’s tenants. The imagery and treatment speak to Verizon’s role as a technology company delivering on the promise of the digital world. The particles on the screens are constantly moving and reveal changes in perspective and source imagery. They are also interactive, reacting to sound and touch. Viewers can manipulate the direction of the particles, and when multiple users touch the displays simultaneously, a connection is created between images on the screen. As viewers approach the displays, a sensor triggers a prompt that invites them to explore curated videos that showcase Verizon’s impact on people, business, and community. These videos provide more depth into the cutting edge of Verizon at that moment in time and how it relates to the interests of the participant. These videos are curated to generate a response of “Wow, I didn’t know Verizon did that!”.
Who worked on the project?
AJ Mapes, Amanda Zaitchik, Rob Cohen, Carlos Jadraque, Jaime Lopez
View the project video:
Violence Info
Company Interactive Things
Introduction Date October 31, 2017
Project Website http://apps.who.int/violence-info/
Why is this project worthy of an award?
High-quality data on interpersonal violence is scattered across a myriad of specialist websites, statistical databases, technical reports, and exclusive academic journals. Together with the World Health Organization, we built a platform which brings together the existing scientific information including studies on the prevalence of interpersonal violence, its consequences, risk factors, prevention and response strategies. The data for each category of violence is analyzable through various interactive visualizations to present a more accurate picture of the magnitude, severity, and consequences of violence on individuals and society. For each of the violence types, we created a dedicated page to summarise the most important facts and figures. It is structured to first give a solid definition and explanation of a violence type’s prevalence. The experience then continues into the potential consequences and risk factors for an individual and our greater society. Each category is concluded with a list of possible prevention and response strategies based on the findings of multiple studies within the database. Country-specific information including action plans, laws, violence prevention programs, reported homicide rates and available studies on other types of violence can also be found on the website. The main challenge we faced during this project was how to communicate statistically complex data to a broad audience in an accessible way whilst simultaneously providing an expert tool which can be used by scientists and journalists. Our solution is a set of simple data visualizations summarizing the findings of over 3'000 studies in the database. The studies are organized first by violence type and then by its prevalence, consequences, risk factors, prevention and response strategies. The full data set can be filtered by author, sex, age, income group as well as other parameters.
What else would you like to share about your design? Why is it unique and innovative?
The platform is divided into three main parts: - For each of the violence types, we created a dedicated page with a summary of the most important facts and figures to communicate the statistically very complex data to a broad audience in an accessible way: http://apps.who.int/violence-info/child-maltreatment - The second part covers country-specific information on their action plans, laws and programs created to prevent violence: http://apps.who.int/violence-info/country/GB - For scientists and journalists, we further provide a tool which allows them to explore the over 3,000 studies within the Violence Info platform. The full set can be filtered by author, sex, age or income group and other parameters: http://apps.who.int/violence-info/studies
Who worked on the project?
Christian Siegrist, Design Lead Ece Kavlak, Project Manager Kallirroi Retzepi, Designer Gerhard Bliedung, Developer Luc Guillemot, Developer Peter Gassner, Developer Tomas Carnecky, Developer Liverpool John Moores University, Data Acquisition Alex Serafini Swanepoel, Photographer
View the project video:
Vision Zero Traffic Study
Company Mapbox
Introduction Date October 4, 2017
Project Website https://www.mapbox.com/bites/00379/#10.5/38.8900/-77.0200/0/40
Why is this project worthy of an award?
Why is this project worthy of an award* (500 word limit): More than 30,000 people in the US die each year in traffic related incidents; it’s a public health crisis. Vision Zero is a multi-national road safety initiative working with cities across the world to eliminate all traffic fatalities. The challenge for cities has been where to focus education, enforcement, and road engineering to make roads safer. Mapbox partnered with Washington D.C. to help the city reach its Vision Zero goal of zero traffic fatalities by the year 2024. Using open data on traffic incidents from the District Department of Transportation (DDOT) combined with anonymous sensor data, we’ve identified the highest risk areas to focus interventions — the results surprised us. In collaboration with DC, we began by examining the distribution of crashes in 3D, aggregated to census tracts and census blocks. At the block level, you can see that Union Station stands out as one particular hot spot of crash incidents. To identify high risk areas for crashes in DC, we built a collision frequency model that compares several open datasets and sensor data. Open data on traffic safety has the potential to make our cities smarter and safer, but it must be paired with sufficient traffic volume counts for proper analysis — either from manual counting, automated methods, or sensor data. We looked at the number of incidents normalized by the volume of vehicles and pedestrians and analyzed how incidents correlate to the density of businesses, schools, intersections, employment, census data, and driving speeds. The visualization shows more vehicles and pedestrians in a given area the higher the risk of injury. Lively urban streets with shops and restaurants attract more people and traffic, and as it seems, more accidents. Also as we expected, the more intersections on a stretch of road, the higher the number of crashes. However, the analysis did not find roads with higher observed speeds to have more crashes than those with slower moving traffic; roads with higher speed limits are more isolated and rarely lined with shops, restaurants, and pedestrians. Please note, we did not look at the severity of crashes in relation to speed limit, which has been confirmed before. The output of the model uses all available data to identify high-risk areas for DDOT to better focus its Vision Zero efforts. The city can now take a more comprehensive, data-driven approach to re-engineer street design solutions, better support alternative modes of transport, reduce private vehicle usage, and revamp enforcement in the corridors that need it most.
What else would you like to share about your design? Why is it unique and innovative?
Changes in urban mobility are inevitable to improve commuting congestion and ultimately the quality of life of residents. Working with mobile sensor data unlocks invaluable traffic and safety knowledge to form the foundation of advanced mobility policies for self-driving cars, ride sharing, and urban bicycle solutions. This project with Mapbox's mapping tools and work with geospatial data are essential for cities to address today's urban challenges - from traffic safety to disaster response and neighborhood health.
Who worked on the project?
Rasagy Sharma, Designer, Mapbox Christina Franken, Mapbox
View the project video:
