Step Into the Web
Why is this project worthy of an award?
Step Into The Web is an interactive web-based installation at the Mozilla headquarters in Mountain View, CA that translates the online experience into a real-time human interaction. It is inspired by Firefox, the pioneering web-browser, and the innovation the open web enables. Step Into the Web takes a real-time feed of a range of websites and deconstructs them into their atomic html elements, such as images, headlines, buttons. These elements are transformed into an ever-changing tapestry that visualizes the internet of any given day: breaking news headlines, incoming tweets, photos of the day and more. The constantly moving image creates a mesmerizing pattern that welcomes visitors and team members into Mozilla work spaces and reinforces the immediacy of the web experience. The piece is paired with a Kinect camera that captures the viewer upon approach and translates their image into the piece. The viewer is able to be at one and interact with the web content. The silhouette images convey no private information about the viewer, serving to reinforce Mozilla's role in advocating for and advancing user privacy in products like Firefox. Mozilla believes that the internet is a global public resource open and accessible to all. Open to the public, the Mozilla headquarters experience with Step into the Web invites users to step beyond their usual interaction with the internet.
What else would you like to share about your design? Why is it unique and innovative?
The installation for Mozilla headquarters in Mountain View, CA includes four displays, a server, custom web-based software, and a Kinect camera.
Who worked on the project?
Studio TheGreenEyl, New York, Berlin Yuliya Gorlovetsky, Mozilla
View the project video: https://drive.google.com/open?id=1dYFF3OmslPB8k3TJuC2O1VvxS6P-gNiw
St. George’s Society of New York
Why is this project worthy of an award?
St.George’s Society of New York serves a unique audience: New Yorkers, within British communities, in need. But they came to us with a split personality. They maintained a traditional brand for fundraising and developed a younger brand with more English attitude for their social events. They were hoping to solve their divide with a single brand, but we knew that a nonprofit this spirited needed something different. We knew giving them a single logo would be irresponsible. SGS engages with audiences as diverse as their membership; they needed a flexible and dynamic system to support such a variety of needs. Landor partnered closely with SGS to develop a strategic positioning, messaging system, and identity system that would amplify their outreach. We started with a refreshed and refined brand strategy: Founded in 1770, St. George’s Society’s enriches the quality of life for those in need through an established support system within the British and Commonwealth community of New York. From providing college students with funding to complete their education to aiding the elderly in distress, we provide vital assistance to our community when it’s needed most. Fueled by our vibrant member network, we create a social outlet that cultivates a sense of belonging and celebrates our shared identity, all while supporting our philanthropic purpose. Together, we are the heart of the British community in New York: uniting to do good and have fun while doing it. Inspired by “doing good and having fun,” the Landor design team created a cheeky visual system that better represented the character of the organization: elegant enough to attract donors and playful enough to endear itself to beneficiaries while celebrating their original heritage with a distinctly British feel. The system is grounded in a series of delightful characters by English illustrator James Taylor. Through quirky scaling and unexpected alignment, the images and text do equal work to grab the attention of donors, beneficiaries, members, and prospective members across different media. But every element has been carefully developed to echo the love of their heritage, and honor their focus: change, community, and impact for Brits in NYC.
What else would you like to share about your design? Why is it unique and innovative?
Instead of one “logo” used to connect their communications and events, they have a piece of bold typography for the name—bold and urgent, with a degree of irreverence through references to multiple British cultural icons. The stripes, a double-nod to the Union Jack and American flags, are slightly staggered as a wink to a less pious punk attitude. But we wanted to make clear that the world of the brand does not depend on the logo, and in fact has little to do with the logo itself. The emphasis is on the system, the mix and matching of different elements and characters, irreverence and seriousness, to create a world that reflects the work they do and the people they support. And while elements can be re-shuffled to speak to financial or emotional needs, it all feels unmistakably St. George’s Society. The wordmark is paired with one of the ten beautiful blue, red, and white illustrations – all very British at heart. Each one essentially acts as a different but connected logo designed for the specific needs of the message. At the heart of the system is our St. George, the patron saint of the organization, slaying his modern-day dragon—with an umbrella. There’s the English Rose, its sweet petals balanced by a thorny stem. Our ship and diver are trapped in a pint glass, a Saville-row brogue peeks from a phone booth, the life-giving teapot, the necessarily regal crown, a double-decker bus populated with delightful characters. And bringing it all together, our (Big) apple has been claimed by the Union Jack. Some illustrations play on classic British icons, but add a bit of humor to lift them from cliché into distinctive images that clearly belong in the SGS world. In use and over time, each sign-off reinforces the range of actions and engagements that St. George’s Society leads—from building and supporting the community to social events that strengthen the bond and involvement of the members. Landor made something special for Saint George’s Society of New York: an identity and visual system that embodies the spirit in which they engage with the community while celebrating their vibrant heritage and British roots.
Who worked on the project?
Wally Kranz, Executive Creative Director Jemma Campbell, Creative Director Hannah Borovsky, Senior Strategist Jasmine Tanasy, Executive Director, Naming & Verbal Identity Eleanor Davidson, Senior Client Manager
View the project video:
Studio TK
Why is this project worthy of an award?
Positioned and launched Studio TK; a new, designer-focused contract furniture brand that could more nimbly adapt to the changing workplace. Brand expression and the tools differentiated Studio TK in a crowded marketplace by connecting directly to their target audience: the A+D community. The annual catalog engages the A+D audience by elevating thematic content and thought leadership over overt product marketing. The playful tone and voice and approachable design expression is unique in the contract industry and directly reflects the social domain they are selling in. The brand expression along with the brand collateral developed had a direct impact on the company’s bottom line and elevated how the brand is perceived by the A+D community. Tolleson developed positioning, narrative, identity, visual language, all photography, website, tradeshow events and continues to support the brand by identifying thought leadership opportunities and developing original content.
What else would you like to share about your design? Why is it unique and innovative?
Background When Teknion, a leader in the contract furniture industry, began noticing a shift in the way people were working, they made a strategic bet to incubate a new, designer-focused brand that could more nimbly adapt to the changing workplace. Two years after demonstrating its viability, the upstart was ready to become independent, and turned to Tolleson to help position their business, craft their identity, and launch their brand, Studio TK. Positioning By positioning Studio TK as exclusively focused on social applications, we were encouraged to create a look and feel that, true to its social nature, personified a sense of warmth and welcome. Design The identity system took on a dynamic quality as a nod to the way social spaces – and by extension, Studio TK’s products – can be adapted to every type of work culture. The brand’s tone and voice sought to cut through the industry lingo with messaging that was casual, carefree, and a tad playful. Key to establishing Studio TK’s credibility as a thought leader was helping them articulate a point of view on social spaces, the work culture, and their collective influence on design. Original photography and illustrations gave voice to Studio TK’s vision for the social office, while also giving architects and interior designers assets to spec their own projects. Endowing Studio TK with a distinctive voice within their industry was more than a messaging exercise; it was a commitment to creating a set of tools that removed friction from the design process, whether through improved information discovery or access to new design ideas.
Who worked on the project?
Studio TK Charlie Bell, President Robert Arko, Principal A+O Design Partners Dan Winer, Senior Product Marketing Manager Jay Chapman, Vice President of Product Development Kyla Glen, Product Application Specialist Tolleson Steve Tolleson, Principal, Executive Creative Director Molly Skonieczny, Creative Director Briana Tarantino, Senior Account Manager Jesse Goldberg, Strategist / Writer Jamie Calderon, Creative Director Eric Einwiller, Director of Photography Rene Rosso, Director of Production Services Boramee Seo, Senior Designer Craig Clark, Associate Creative Director Bill Bowers, Interactive Creative Director Satomi Nagata, Designer / Illustrator Patrick Mercier, Senior Interactive Account Manager Bryan Chen, Senior Interactive Designer Naomi Hoag, Senior Designer
View the project video: http://tolleson.com/work/studiotk-brand/
Tableau Prep
Company Tableau Software
Introduction Date April 24, 2018
Project Website https://www.tableau.com/products/prep
Why is this project worthy of an award?
With IDC(1) forecasting the amount of data created in the world to hit 163 Zettabytes by 2025, it’s no secret that organizations are being overwhelmed by their data. And, as some experts are calling data a more valuable resource than oil(2), it’s clear why companies of all sizes are doubling down on analytics. That’s why, after pioneering self-service business intelligence 15 years ago, Tableau remains the gold standard(3) for interactive data exploration and has now helped more than 74,000 organizations, including 90%+ of the Fortune 500, see and understand their data. However, there was still a challenging data hurdle to overcome - the painstaking task of data prep. Despite what the stunning data visualizations we’re familiar with may have let on, people actually spend 80% of their time prepping their data and only 20% on analysis and visualization. The April 2018 launch of Tableau Prep will do for data preparation what Tableau did for business intelligence all those years ago. We’ve taken an otherwise labor intensive task that required specialized, highly technical skills and made it approachable through the design of a flexible, visual and direct user experience that provides immediate results. And there’s no need to code or create scripts. Tableau Prep empowers more people to get to analysis faster; helping them quickly and confidently combine, shape, and clean their data. Clean data is the backbone of visual analytics but getting that data in a useful form can be complicated with traditional data prep tools. While it often goes unseen, every award winning data visualization is powered by clean data and the introduction of Tableau Prep means people are going to spend less time cleaning their data and more time visualizing it. (see Tableau Prep on screen, image5) Preparing data for analysis can be a repetitive, manual, and time-consuming process - picture sorting through and normalizing thousands of rows of dates and times all in different formats. Tableau Prep was designed to reduce the struggle of both tedious and complex data prep tasks, such as joins, unions, pivots, and aggregations, replacing with a drag-and-drop visual experience. With Tableau Prep we’ve brought easy, visual data prep to everyone regardless of technical skill set. and these intuitive experiences help customers get desired results faster and with greater confidence. Gessica Briggs-Sullivan, Tableau Administrator at Charles Schwab, Inc. shares the company’s first hand experience: “Before Tableau Prep our team would spend hours and hours making sure that our data sources were clean and organized, just to make sure that our analysis was accurate and effective. We’ve been able to save hours of work with Tableau Prep, completely reinventing the way we look at our data, and dramatically shortening the time between data collection and actionable insights.” Success Metrics: The announcement of Tableau Prep garnered more than 150 pieces of media coverage worldwide and drove an 80% increase in overall Tableau website pageviews vs. the trailing 3 weekday average. In just three weeks since the April 24th launch, nearly 10,000 people have trialled the new product. (1, 2, 3) Could not hyperlink or fit reference links, please reach out if you'd like me to share reference sources for these stats!
What else would you like to share about your design? Why is it unique and innovative?
Consider the zoom experience you’re accustomed to on a digital map and apply it to data preparation. Tableau Prep is built around three coordinated views: a data grid to see your row-level data, a profile pane to look at profiles of each column, and a flow pane to understand your entire data preparation process. Pick which view to interact with based on the task at hand. And since these views are coordinated, when you make a change in the profile pane, you instantly see the result in the flow pane and data grid. This direct and visual experience makes it easy to see the impact of your changes, giving you greater confidence in your final data set. (see workspace image 1) Before designing the flow pane, the Tableau product team looked at subway maps for inspiration. Subway maps are complex but readable, and the more successful ones take a freeform geography and plot it on a grid. The development team wanted to create a flow diagram that had visual clarity, much like subway maps. Traditional prep tools document everything as a unique step, often creating very large, dense, and complicated graphs. However, in evaluating what users are doing in the flow of their data, there were lots of actions that seemed to happen in succession: connecting to data, cleaning data, and combining data. These actions represent clear steps in the flow, and this insight was used as a baseline for the decision to organize prep actions into groups. Icon annotations were added in the flow pane to have a visual documentation of these cleaning actions, reinforcing the vision for a simple, clear, high-level map of the major operations in a data preparation flow. (see flow plane image 2) The team created roughly 50 prototypes of the profile pane - five variations in code - before landing on the final version seen in the product today. The design of the profile pane makes it easy for people to spot outliers within massive amounts of data, including missing data, values outside of a normal range, or a specific figure that doesn’t match what you'd expect. Knowing how important it is for users to spot and address null values and missing data, Tableau Prep was designed to always displays null values at the top of every profile. And, when users click on a specific data point, Tableau Prep highlights related values, helping make sense of the data set - even if its thousands or millions of rows. (see profiles gif 1) Tableau Prep also features smart algorithms to help detect patterns and automate common data prep challenges. As an example, Tableau Prep employs an advanced fuzzy clustering algorithm to turn repetitive tasks, like fixing spelling errors or grouping and cleaning data by pronunciation, into one-click operations. (see group/replace image3 & quick clean image4) Just like creating a visualization in Tableau, every task completed in Tableau Prep is direct and immediate. Together, the intuitive design of these views allow users to see the profile of their data at every step, enabling people to combine, shape, clean - and ultimately analyze - data with more confidence.
Who worked on the project?
Tableau Prep Development Team
View the project video: https://www.tableau.com/products/prep#video
TEDxCERN Main Titles
Company Ouchhh
Introduction Date November 22, 2016
Project Website
Why is this project worthy of an award?
The title animation was inspired by this year's main theme "ripples of curiosity," where TEDxCERN will explore curiosity and the innovations it sparks. Topics include artificial intelligence, DNA editing, biotechnology, global literacy, DIY science, drones, oceanography, as well as dark matter and gravitational waves.
What else would you like to share about your design? Why is it unique and innovative?
ADC AWARDS Motion: Motion / Title Sequences Merit Awards http://tedxcern.web.cern.ch/
Who worked on the project?
Direction_Design_Animation: Ouchhh (ouchhh.tv) Sound Design: Audiofil
View the project video: https://vimeo.com/192602987