Samsung Visual Display - Quantum Gallery
Company R/GA New York
Introduction Date March 7, 2018
Project Website
Why is this project worthy of an award?
TV manufacturers all rely on the same type of footage to show off their TV screen quality to consumers in a retail context. It’s either last summer’s movie or a bank of generic stock-library-like footage of sports, landscapes and creatures. Samsung were looking for screen content that would make their 2018 range of QLED TVs stand out in this sea of sameness. The Samsung QLED TV is more than a TV. It’s designed to seamlessly blend into the home and intelligently display artwork when it’s not being used. So we partnered with leading digital animation artists, to create a body of work, inspired by the TV’s innovative design features. The art pieces teased the new features of the TV across social prior to the retail Digital Gallery QLED launch event where the full film was released, which then became shareable content back to social by consumers at the sales event. Not only did we create eye-catching screen content that stood out from the other brands, we drew the attention of a whole new art and design-conscious audience.
What else would you like to share about your design? Why is it unique and innovative?
Samsung QLED TV’s exist purely to showcase beautiful work as the artist intended. So we made work that challenged and reflected that. Working with Cinema 4D artists to showcase the different features of the TV through the most creative, and colorful work imaginable. The animations were executed by artists Antoni Tudisco (@antonitudisco), Mike Winkelmann (@beeple_crap), Maxim Zhestkov (@zhestkov) and Luke Choice (@velvetspectrum). The films were displayed during a landmark QLED TV launch event in New York City, turning the NY Samsung flagship store into a digital art gallery. The artwork was then posted to Samsung’s social channels and the artists social feeds, extending Samsung’s typical reach to an audience passionate about the same things that the new QLED TV shows best.
Who worked on the project?
Eric Jannon - VP Executive Creative Director NY Chris Northam - VP Executive Creative Director NY Nick Pringle - Group Executive Creative Director Roberto Fara - Creative Director Rene van Wonderen - Associate Creative Director Marisa Salvemini - Copywriter Emily Stetzer - Associate Designer Mike Winkelmann - Artist Antoni Tudisco - Artist Maxim Zhestkov - Artist Luke Choice - Artist Brittany Graham - Sr. Strategist, Influence Hannah Forbes - Associate Strategy Director, Influence Madeline Gioia - Associate Business Affairs Magdalena Wiater - Manager Business Affairs Candice Chen - Strategy Director Leah Greene - Community Manager Tara Cyphers - VP Executive Production Director Joe Gagliardi - Executive Producer Janie Penney - Associate Producer Robin Forbes - SVP Group Managing Director Ben Hall - Group Account Director Christine Claxton - Account Director Sunmi Kim - Director, TV Marketing, Samsung Electronics Kyuwon Lee - Professional, TV Marketing, Samsung Electronics
View the project video: http://judgeseyesonly.com/samsung-quantum-gallery
SAP Cloud Platform Big Data Services
Company ideaMACHINE Studio
Introduction Date February 16, 2018
Project Website https://cloudplatform.sap.com/dmp/capabilities/us/product/SAP-Cloud-Platform-Big-Data-Services/b62d6db5-ffe8-4587-b5fb-8e6fd97fbc55
Why is this project worthy of an award?
ideaMACHINE Studio took a complex topic and made it visually stimulating and easy to comprehend by creating an animation that appealed to the company's target audience and made an otherwise dry computer video fun to watch.
What else would you like to share about your design? Why is it unique and innovative?
This video is unique because ideaMACHINE took a mixed media approach to relaying the necessary information. By mixing 3D environments in a 2D world, the video is engaging and interesting, and playfully visual thanks to the race car storyline.
Who worked on the project?
Director: Ryan Geiger Character design: Ivan Alkhovskiy Compositing: Rithy Pou Effects and animation: Jisu Kim Additional effects: Alanna Nikol 3D sequences: Jared Lewin Sound Design: Matt Stanfield
View the project video: https://vimeo.com/253457410/ccf1239581
Shakespeare's Globe: The Old and New Collide
Company Superunion
Introduction Date January 3, 2018
Project Website http://www.shakespearesglobe.com/
Why is this project worthy of an award?
‘Within this wooden O… let us… on your imaginary forces work’ Henry V, Prologue Shakespeare’s Globe is like nowhere else in the world, a faithful re-creation of Shakespeare’s 1599 Globe playhouse. It was built in the 1990s, at the original London riverside site, as a radical theatrical experiment to capture the authentic physical conditions of the original. The Globe brings contemporary ideas, performances and audiences into a uniquely historic, open air space with natural light and a standing crowd. It’s raw, real, and more than any other theatre, it’s alive. Our brief was to bring that unique, visceral spirit to life and celebrate the historic work of the Globe in a contemporary way. In recent years the Globe had lost its focus on the authentic experience and faced negative press around whether their historic playing conditions should adapt to modern theatrical techniques and tastes. This along with perceptions of the theatre as a heritage, tourist attraction, and a visual identity that was not communicating their core message drove the need for change. The new visual identity put the original, immersive experience right back at the heart of everything they do. The creative idea for the new identity is an experimental combination of authentic conditions with modern ideas. The old and new collide to capture all the energy and excitement of a Globe performance, and lets it loose across everything they do. The wooden O: The Globe itself is centre stage. The original theatre was nicknamed ‘The Wooden O’ and this became an inspiration. We found the last complete piece of oak from the building’s construction and created a hand-crafted block in the unusual 20-sided shape of the theatre. A print from this block became the logo symbol and the source of all the activity within a flexible system. The symbol has no fixed size or position and interacts with content freely. Angles from the symbol create a dynamic framework for the action to play on. Old and new collide: The colour palette – ten shades of red, five shades of black and five shades of white – is influenced by the colour coded theatre flags of Shakespeare’s time as well as the common colours and variable shades of early printing inks. Along with the symbol, colour provides a distinctive visual signature while imagery and headline typography are allowed to be expressive, eclectic and free. A collage approach underpins a consistent yet open set of playing conditions to experiment within. The typeface Effra was chosen for its roots as well as its contemporary features. A modern update of the first commercial sans serif, its heritage lies in London’s historic type and printing family Caslon. Modern, standard formats and stock are avoided in print, and editorial design remixes the layout principles of Shakespeare’s first printed collection of 1623 – The First Folio – embracing its unusual grid and typographic idiosyncrasies to further express the collision of past and present at the heart of the Globe.
What else would you like to share about your design? Why is it unique and innovative?
A comprehensive rebrand including: visual-identity, logo, colour palette, imagery, typography, tone of voice, 2018 season campaign, posters, advertising, literature, merchandise, environmental graphics, stationery, uniforms, online, animation, film, social-media. The artistic profile of the Globe gained wide recognition with this fresh start and they enjoy strong early ticket sales for the coming season. The social-media reception was overwhelmingly positive from audiences, staff, volunteers, and the wider theatre community with notable design, marketing and theatre press coverage. ‘The Globe’s new visual identity has been met with a wonderful reception. The identity is firmly founded on the unique essence of the Globe’s amazing architecture and really brings to life the key tenets of our new Cause. It has a wonderful elegance and contemporary feel which we are confident will allow us to communicate what makes the Globe so special to both our domestic and international audiences and visitors.’ Neil Constable, Chief Executive, Shakespeare’s Globe
Who worked on the project?
Nick Eagleton, Creative Director Katherina Tudball, Design Director Jonathan Brodie, Senior Designer Piers Komlosy, Senior Designer Hannah Yates, Design Manager Jay Dingle, Animator Matilda Scullion, Strategist Suzanne Neal, Account Director
View the project video: https://vimeo.com/271502516 Password: Globe
Shearman&Sterling Identity Design
Why is this project worthy of an award?
The legal industry is facing significant challenges from increased competition in the marketplace, to client demands and fee pressures. In a sea of sameness, Shearman & Sterling partnered with us to help define and differentiate their offering. The rebrand involved more than 3,700 hours, with 1,000+ hours designated to research and analysis alone. Taking a fact-based approach, our team interviewed more than 400 key stakeholders, including current and prospective clients, partners, industry experts and alumni. Using our proprietary research tools, we developed distinctive attributes of a law firm brand-firm descriptors that lead customers to choose firm A over firm B. Our research showed that the heart of the Shearman Sterling brand is their client centricity- how well they understand their clients' needs and put them first. After the research phase concluded, we developed a brand promise for the firm that informed our creative development. The promise emphasizes the firm's personalized approach and partnership with clients. "A signature, in itself, is a personal commitment to a client" said Krista Oraa, creative director Siegel+Gale. "The logo's bold and confident logotype is a hallmark of the firms promise. It represents a personal connection between the firm and the clients they serve. The way in which the signature is used as a branding element creates a distinctive and memorable identity, fitting for a world-class law firm."
What else would you like to share about your design? Why is it unique and innovative?
After the research phase concluded, we developed a brand promise for the firm that informed our creative development. The promise emphasizes the firm's personalized approach and partnership with clients. "A signature, in itself, is a personal commitment to a client" said Krista Oraa, creative director Siegel+Gale. "The logo's bold and confident logotype is a hallmark of the firms promise. It represents a personal connection between the firm and the clients they serve. The way in which the signature is used as a branding element creates a distinctive and memorable identity, fitting for a world-class law firm."
Who worked on the project?
Anne Swan, Executive Creative Director & Krista Oraa, Creative Director
View the project video:
Side Hustle
Company Volusion
Introduction Date May 18, 2018
Project Website https://www.volusion.com/v2/sidehustle
Why is this project worthy of an award?
At Volusion, we believe that small and medium sized businesses are the backbone of our economy, with SMB’s currently employing approximately 60% of private sector workers globally [Ref: World Bank research], and our mission is to help aspiring entrepreneurs and SMB owners thrive. Recognizing that many businesses get their start as side hustles, the Marketing team at Volusion was challenged with creating a digital experience that would engage and inform aspiring entrepreneurs and the general public of the current state of the side hustle. The Side Hustle project we delivered exceeds the boundaries of traditional content. We’ve all seen articles, read listicles, and scrolled through blogs, but the team wanted to take it further and bring in visual elements that would present the information in a way that would delight and keep the user engaged and informed.
What else would you like to share about your design? Why is it unique and innovative?
Side Hustle combines traditional infographic style data with an interactive content experience. This project is comprised of original photography, content, and design elements that work together to to inform and entertain, both of which speak to Volusion as a brand. Our Design and Engineering teams worked hand in hand, to develop meaningful animations. Our cryptocurrency graph, for example, pulls real time data from the Coinbase API, and allows users to sort by coin type and specific date ranges, making the site not only engaging and fun, but informative and relevant.
Who worked on the project?
Emilie Kopp, Andrea Kinnison - Copy Liz Arezina, Mike Casebolt - Design Brad Bolander, Benito Gallardo, Kelly McCormack - Dev
View the project video: