Neuroscientific Installation
Company Ouchhh
Introduction Date November 21, 2018
Project Website
Why is this project worthy of an award?
What would happen if we could see the architectural consciousness? We started this project with the idea that Neuroscience and simultaneous movement of both eyes between two or more phases of fixation in the same direction algorithms, and we transform the high-resolution led screen into a media canvas which transformed into living architecture. Since it was a public event our target was everyone who is attending.
What else would you like to share about your design? Why is it unique and innovative?
Our starting point was time&illusion of time.The inspiration comes from Chronostasis and saccades of human eye.Our goal is to represent saccade detection’s eye tracking algorithms through producing abstract visuals on Fiesp building’s façade by reinterpreting the time illusion The installation made in Sao Paulo which has been retrofitted in the existing honeycomb facade of the pyramidal FIESP Building.The threefold led facade is formed of a network of approximately 26,000 Led Clusters embedded in 3700 m2 metal structure that covers the pyramids FIESP building.
Who worked on the project?
Direction_Design_Animation: Ouchhh (ouchhh.tv) Sound Design: Mehmet Ünal (Audiofil) Documentation: Ouchhh and ICXC Studios (Jorge Mendes)
View the project video: https://vimeo.com/243815952
OCBC Bank Annual Report 2017
Company Sycamore & Co. Pte Ltd
Introduction Date April 9, 2018
Project Website https://www.ocbc.com/group/investors/annual-reports.html
Why is this project worthy of an award?
ABOUT THE CLIENT: The OCBC bank is a leading, well-diversified Asian financial services group with a broad geographical footprint in North and Southeast Asia, well-positioned to ride on global mega trends to deliver sustainable business growth. A resilient and responsible business that generates long-term value for customers, employees, investors and the community. WHY IS THIS PROJECT WORTHY OF AN AWARD: The OCBC 2017 Annual Report’s theme is drawn from their past year’s corporate strategy, which is the deepening of the bank’s presence in their core markets, and the building of their core businesses, competencies, and business practices for sustainable growth. Known in the industry as a bank with a long heritage, OCBC’s method of reporting has always been text heavy with minimal use of key visuals. This year, they made a bold move to restructure how data is visualised with modern illustrations, and it resulted in strong, compelling corporate storytelling. This created a strong visual narrative in an emotive way, helping investors, customers and stakeholders better understand their corporate strategy.
What else would you like to share about your design? Why is it unique and innovative?
To cater to the bank’s wide range of stakeholders, deliberate attention was given to the use of typography to increase readability and legibility. To retain readers’ interest, key facts and figures were also kept succinct and direct to achieve this purpose. Diagrams, graphs, and chart stylings were effective, simple, and vibrant, portraying the bank as a dynamic and forward financial service provider. The OCBC 2017 Annual Report reflected the bank’s spirit and story in a refreshing and unprecedented way!
Who worked on the project?
Lee Suet Yee, Senior Designer, and Team. Sycamore & Co.
View the project video:
OMATA One
Why is this project worthy of an award?
It takes a singular vision and courage to build something that’s never been built before. OMATA launched into the highly conservative cycling enthusiasts market with a premium sports instrument and engaging brand, that seemingly defies convention or logic. They stand for something, with a strong and articulate POV on cycling, technology and design. in a short time, OMATA have built a community of like minded individuals, and are making a little big dent in the world of design, technology and cycling. It’s a true David v Goliath story. OMATA was created to not simply measure your ride, but to make your ride measurably better. A precision sports instrument purpose-built to enhance the experience of riding. By tracking performance information with greater simplicity and less distraction. And by providing a deeper connection to the brilliant machine that’s propelled by your heart, legs, lungs, and desire. Less distraction. Data isn’t bad. But distraction and complexity is. And deciphering a small hard-to-read digital screen on the bars while descending at 35 mph? That’s of questionable merit, too. OMATA One departs from more-is-more convention and provides information smarter, faster and more intuitively. Data Done Better. OMATA distinguishes between data that can optimize your performance while in motion, and data that’s useful afterwards. A quick glance at its hands shows how you’re doing, right now. ANT+™ compatibility with power, heart-rate and cadence sensors — and integration with activity tracking services like Strava — lets you analyze your performance, later. Analog. Like You. Even in our digital era, analog instrumentation remains the most efficient interface between human and machine and is relied upon to deliver essential information faster and more intuitively. Ask a jet pilot or Formula 1 driver or neuroscientist: our brains simply process physical positions faster than they interpret numbers. More connection. OMATA One’s oath to simplicity and analog interface combine to provide its most unique and powerful quality: a deepened connection to your bike and to your ride that’s as visceral and direct as the connection of your foot to your pedal to your crank to your chain to your wheel. Unlike a digital screen’s ability to detach us from the present moment, OMATA One actually amplifies it. You move. It moves. OMATA One’s core movement translates GPS and sensor data into the mechanical motion of its hands. Pedal harder, the speedometer needle climbs, and the kinetic link between your exertion and your bike’s propulsion grows. It’s a sensation that’s hard to explain, but easy to feel. Our test riders cited it as their most revelatory moment riding with OMATA. A product of rigorous design. Built for the rigors of riding. OMATA One is designed in Los Angeles, California with a ruthless attention to detail, material, color and proportion. It’s comprised of modern digital and precision mechanical technologies, including a custom movement developed in collaboration with Seiko. And each final unit is meticulously hand-crafted in Oulu, Finland to handle any environment your ride takes you.
What else would you like to share about your design? Why is it unique and innovative?
Modern connected devices are increasingly demanding more of our attention, with ubiquitous connectivity, larger screens, notifications and disruptions. The founders/designers of OMATA believe that the future of connected products is about finding the balance between the benefits of connected devices but without compromising the purpose. They’re goal was to build a truly modern sports instrument, with a strong point of view on the world, that is truly unique in delivering the emotional of analog with all the benefits of connectivity. Every detail of the product has been crafted to the same level of detail that any discerning cyclist would expect. Designed from the inside out. Working in close collaboration with SEIKO Precision instruments, the OMATA Team designed a custom movement - with four steeper motors at it’s core - that is designed to translate digital motion data into analog motion of the hands. The OMATA One captures all ride data, but shows the ‘core four’ most important data during the ride: Speed, Distance, Ascent and Time. (How fast? How far? How high? How long?). The development of this movement is critical to the future generations of OMATA products and is modern HW platform. Any piece of motion or ride data could be assigned to each stepper motor and subsequent hand. With the already built in addition of BTLE and ANT+, OMATA can in the future connect to any external sensor eg. Heart Rate, Cadence, Power etc. Modern Mechanical The simple modal bezel interface and user experience is a straight forward Off, Ride and Connect; combined with the motion of the hands, and tertiary face graphics, results in an modern mechanical user experience. Custom OMATA Numerals Even in our digital era, analog instrumentation remains the most efficient interface between human and machine and is relied upon to deliver essential information faster and more intuitively. Our products are very precise and designed for enhanced legibility, so we felt it was appropriate to invest in creating a bespoke numeral set that met with all of these requirements. OMATA word mark. As a product, the bicycle is a very pure expression of geometry; a refined assembly of straight lines and circles designed to work in harmony with the mechanics of the human body. The OMATA word mark was conceived not only as a reflection of the inherent geometry in the OMATA One, but also of the bicycle. A balanced composition of lines, curves and circles that give both a flow and a structure. There’s an honesty and a simplicity that is beautifully inevitable. The finishing touch is the way the letter ‘A’ is adjusted to reflect the handlebar mount in which the OMATA One sits—a subtle flourish that makes the mark unique and identifiable. Launched on Kickstarter May 2016. Shipping commercial products April 2018.
Who worked on the project?
Rhys Newman - Co-Founder, CEO and Designer Julian Bleecker - Co-Founder, CTO and Designer Michael Halbherr - Co-Founder and Chairman Andrew Gartrell - Industrial Design Stephen White - Head of Brand Design Randy Willoughby - Graphic and Brand Design Brooke Irish - Graphic Design Haltian Oy - R&D
View the project video: https://www.youtube.com/watch?v=_niAhmTFIIo&t=29s
On Being Discovery Tool
Company Fathom Information Design
Introduction Date July 28, 2017
Project Website http://discover.onbeing.org
Why is this project worthy of an award?
The On Being archive consists of hundreds of conversations ranging from spiritual inquiry to politics to the arts. Their team was looking for a partner to help them think about how their listeners—or potential listeners—could engage with this fifteen year archive. Encompassing the diversity of their history and content, the On Being Discovery Tool is a dynamic platform that invites users to browse the archive and find serendipitous connections between conversations they might not have otherwise encountered. Rather than focusing on tags, metadata, or other contrived structures, we built the tool around maximizing both the similarities (to find which episodes were related), and the differences (to find what was most unique) for each episode. The end result is a bit like overhearing small pieces of fascinating conversations—a way to pique the interest of the visitor, and invite them to listen to (or read) the rest of the episode. The tool offers an experience that is simple in the sense that it hides the complexity of the hundreds of episodes in the archive and their thousands of connections. But it’s also more complex in how it reveals interesting and unique pathways through the archive for people who want to explore further. Users can explore and listen to hundreds of podcast episodes, read transcripts, and curate custom playlists from On Being’s uniquely rich archive. Our algorithm also adapts as new episodes are released, updating the browsing experience with each visit.
What else would you like to share about your design? Why is it unique and innovative?
The design needed to reflect the humanity of Krista Tippett’s approach with her guests, the topics that she covers, and the way that she welcomes people into the On Being community. Even though the visualization—and the algorithms behind it—are quite complex, that should be furthest from the mind of any guests when they visit the tool. Through many iterations, we moved as far as possible from typical visualizations of text similarity, focusing instead on what makes the archive distinctive and what gives it meaning. With any of our work, we’re looking for a representation that’s ideal for the data set in question and that one alone. The design is appropriate for On Being, and feels at home with the rest of their work and presence, in a way that wouldn’t work for any other podcast or radio program. To us, a successful data visualization celebrates what’s most compelling about the underlying data—in this case, the episodes and their content. The visualization is a means used in service of communication, rather than an end unto its visual self. Each episode’s imagery helps preview the content and the character of each conversation, setting the context and the atmosphere of the episode as a whole. The whispers of text create an entry point into each episode, and taken together, begin to reveal the breadth of information in the archive.
Who worked on the project?
Ben Fry, principal Mark Schifferli, developer James Grady, designer Charlie Smart, developer Paul Cronan, designer Teri Schindler, business manager
View the project video: https://vimeo.com/252794356/dcfa3d141e
Oncode Institute Identity Design
Why is this project worthy of an award?
About Oncode Institute Being a leading cause of death, the need to outsmart cancer is evident. Hence, five leading Dutch scientists came up with a plan to build a unique institute. One with structural funding and a distinctive focus on translating molecular research to patients. Supported by the Dutch Cancer Society, three ministries and nine renowned oncology institutes, the stage is set for high ambitions: help more patients survive, improve the quality of life for those afflicted, and ultimately cure cancer. Branding a game-changer For the past two years, Momkai has been working on the launch of Oncode Institute. There will be no expensive new building, instead we’re creating a knowledge community in which leading scientists work toward a common goal under a unifying scientific strategy. We are proud to have designed Oncode Institute from the ground up – from the name to the full visual identity, from the tagline to the founding principles book, from the digital platform to the royal launch event. Every step of the way, we’ve worked in close collaboration with the Oncode team, the five Founding Scientists, and the funders, who will invest €120 million over five years. Creating from the core Designing an empowering identity started with defining Oncode’s core principles in a strong, accessible manifesto. Clearly stating what we stood for enabled us to develop a powerful, future-oriented name: Oncode Institute. The name fuses the word “oncology” with the aim of unravelling cancer’s genetic code while communicating the instant authority and unifying power of the institute. The accompanying tagline respects the complexity of cancer and amplifies the unique focus on translating research into practice: Outsmarting cancer, Impacting lives. Designing to decode Eager to tap into Oncode’s core purpose, we found inspiration in visualisations of the human genome and the irregularities that lead to cancer. We used abstraction and motion design to create a logo that represents Oncode’s aim of decoding cancer, the dynamics of the disease, and the institute’s unifying strategy. The result is an ever-changing logo – never the same but always recognisable. We completed the identity by creating a colour palette that sets Oncode apart from its peers. It’s a friendly set of colours that acknowledges and draws on Oncode’s Dutch heritage. Royal recognition A visual identity comes to life in its application. For Oncode’s launch event, we deployed our design in a wide range of media, from scientists’ keynote presentations and the institute’s website (developed in-house) to business cards and decorations. Even Her Majesty Queen Máxima held our designs in her hands as she officially launched the new cancer institute. Oncode Institute & Momkai As a partner from the genesis of Oncode Institute, Momkai is closely involved in its branding, event design and digital presence. Being an institute without a building and consequently putting digital at the heart of the initiative, requires a special focus. That is why we have grown into a tight relationship that utilises our whole range of expertise.
What else would you like to share about your design? Why is it unique and innovative?
More on the launch event The launch day was packed, with renowned scientists including Robbert Dijkgraaf, Hans Clevers, and David Livingston sharing their perspectives on the institute. During the immersive launch ceremony, the Queen performed a swipe movement, triggering our custom sound, lighting and animation sequence, which told the Oncode story with impact. Momkai worked hard to design the banners, speakers’ presentations, signage, badges, tickets, and other elements so that our clean branding would stand out calmly in the elaborately decorated interior. Though Oncode Institute’s launch event was closed to the public, media coverage of it reached an estimated 11 million people (the majority of the Dutch population) – instantly making Oncode a household name synonymous with excellence and innovation in cancer research. More on the Oncode Institute book During the launch event the Queen was presented with the first copy of Oncode Institute’s founding principles booklet – a conveniently sized, carefully crafted gift that makes the virtual institute tangible. Instead of the usual flowers, the Queen was able to take home an explanation of the core aims of Oncode Institute. The book needed a look and feel that matched the excellence the institute aims for. We chose for a square hardcover with blind letterpress and copper coloured foil-print on purple linen to add tactility and translate the logo’s dynamics. Also, we chose to print the content on two colours of paper, while all other sections used grey paper, the founding principles were printed on full white, making the essence stand out. More on the Oncode Institute animation The centrepiece of the launch ceremony, the animated video, is designed as an elegantly simple and straightforward introduction to the institute and what it stands for. With a crystal-clear visual style, a tone of voice that expresses authority, and a storyline that’s easy to understand, it serves as the most important piece of communication conveying the institute's aims. Constructed entirely of elements that feature in the institute’s logo, the animation brings to life the design language of Oncode’s brand identity. Through absolute abstraction, organic design and smooth motion, the images achieve a near-perfect synergy with the friendly voiceovers by Gijs Scholten van Aschat and Tim Gunther. More on the Oncode Institute logo Our logo represents the genome code, including these harmful errors. By abstracting the code we demystify cancer, making it clearly visible to anyone. A simplification that also enables the logo to become as dynamic and diverse as cancer itself. An ever-changing, but recognisable code cast in a circle shape. A shape that captures the collaborative essence of the institute and connects to the ‘O’ of Oncode. In the digital version of the logo, a custom programming script generates a dynamic code, signifying the infinite variation and ever-changing nature of cancer. Firmly rooted in substance, the digital application of the logo makes Oncode Institute’s identity go full circle, representing the complexity of cancer and the literal code that lies beneath.
Who worked on the project?
Art direction: Harald Dunnink Visual design: Martijn van Dam Motion design: Eddy Koek Illustrator: Leon Postma Copywriting: Peep van der Molen & Martijn Tiemersma Project management: David van Zeggeren
View the project video: https://vimeo.com/253925690
