Glint Narrative Intelligence(TM)
Company Glint
Introduction Date April 5, 2017
Project Website
Why is this project worthy of an award?
This past year, the global workforce has come face-to-face with countless issues related to lack of inclusion, stifled whistleblowers, and even unchecked harassment. Many high-flying organizations have recently been brought down to earth to grapple with cultural and, in many cases, financial fallout, as employee demand for more equitable and democratic work environments reached their boiling points. Even when organizations embrace a traditional annual employee engagement survey, used in more than 60% of workplaces, the nuance, urgency, and magnitude of even the most glaring cultural issues are often missed. When issues are surfaced, action is slow and ineffective, if action is taken at all. Three million Glint users at organizations around the world know there is a better way. Glint is a platform that allows the employee voice to be heard, understood, and responded to quickly and effectively. Narrative IntelligenceTM is a first-of-its-kind natural language processing engine for workplaces designed to tell an organization’s story through the eyes of its employees. The system synthesizes open-ended feedback, displaying insights in the form of interactive visualizations that help organizations move toward action-taking. Narrative Intelligence represents some of the most advanced predictive algorithms and machine learning techniques available. It has been trained on millions of responses across the employee experience, enabling the platform to infer sentiment and categorize patterns into actionable topics. The platform continually adapts and learns as new data enters the system, resulting in industry-leading precision (>85%). Narrative Intelligence appears delightfully simple and intuitive due to the use of thoughtful visual design. It reimagines the traditional comment experience, leaning into color and shape to draw attention to what people are talking about and how important each topic is to their team’s engagement goals. The spatial layout, circular shapes and use of connecting lines highlight the impact of and relationships between topics in a more visceral way than a table form. The visual analysis layers in context to make topics more concrete and actionable. For example, Culture is a commonly mentioned topic, but can mean different things to different people. Depending on the organization/team, Culture might be connected to a number of other topics, like Trust, Confidence in Leadership, or Fun. Knowing that when people talk about Culture they are doing so in the context of Trust, with sentiment trending negatively, gives managers the basis for taking effective action. This context comes in an easy-to-understand visualization that saves time and effort, while removing much of the potential for human bias and error. Just because a given issue wasn’t addressed directly by a survey question or other feedback mechanism, doesn’t mean that issue will become lost in the noise — Narrative Intelligence exposes underlying issues across all open-ended responses. Additionally, Narrative Intelligence isolates prescriptive comments, allowing users to focus on actionable feedback without going through every comment. Hundreds of organizations have harnessed Narrative Intelligence to understand the environment they’re creating more clearly, leading users more quickly down the path to creating workplaces where people feel heard, valued, and, ultimately, love their jobs.
What else would you like to share about your design? Why is it unique and innovative?
Through intuitive and beautiful visualization of open-ended feedback, Narrative Intelligence allows leaders, HR teams, and managers to: a) make better decisions about their people efforts, b) bust long-standing myths about “the way things work around here” and “force the hand” of decision-makers with concrete evidence to implement better programs and practices, and c) validate hunches and surface hidden challenges. Three key stories: Busting Long-held Myths A 200,000-employee global conglomerate is going through a very public “digital transformation.” The historically manufacturing-focused company’s ability to drive innovation and growth across its global workforce will determine its future value. Before Narrative Intelligence, the organization’s leadership team was of the mindset that individuals did not feel empowered because of the many layers of “red tape” and processes at all levels of the organization. After one engagement survey with Glint, Narrative Intelligence revealed the people’s feelings around empowerment: While “Processes” was one factor driving negative sentiment, it was far from the most impactful. In fact, based on the feedback of employees, empowerment was more strongly connected to leadership decision-making and how leaders acted on upward feedback. With this data, the organization’s leadership team was able to immediately course-correct its action plans to directly impact employee empowerment, moving on from the long-held myths that had been holding the organization back. Making Better People Decisions in Real Time One of Silicon Valley’s most buzzed-about technology companies, a 2,000-employee financial services organization, was going through a culture change, helmed by a newsworthy leader. Following its quarterly pulse survey, the HR team was surprised to find that “Culture” was among the top three topics surfaced by Narrative Intelligence, even though no Culture-specific question had been asked on the survey. Using this information, the team was able to provide leadership with information on the success of its culture change in real time, and quickly course-corrected areas such as Inclusion and Feedback in response to the surfaced issues. This data helped the organization more successfully and quickly navigate a high-profile culture transformation. Surfacing Hidden Challenges One media and entertainment company with millions of world-wide users began an initiative to revamp its vision in response to employee feedback on a previous pulse, in addition to an increasingly competitive market. They were surprised to see that despite their efforts, their “Vision” scores remained relatively low. Narrative Intelligence revealed themes of comments around Vision and turned the conversation from speculation into concrete action. The leadership team was able to quickly understand that their employees understood the vision as it was laid out — but they lacked confidence in the company’s ability to achieve the vision. With this data in-hand, the team immediately implemented a plan to communicate more examples of the company’s “small wins” in achieving the vision, moving the company from “wait-and-see” mode to believing in its ability to succeed.
Who worked on the project?
Glint Product Team
View the project video: https://vimeo.com/270241051/ed6ef1d630
Godless Title Sequence
Company Method Studios
Introduction Date November 17, 2017
Project Website https://www.netflix.com/title/80097141
Why is this project worthy of an award?
We crafted an artfully gritty opening title sequence for this feminist Western series, collaborating closely with Writer/Director Scott Frank and EP Steven Soderbergh. Incorporating themes and visual cues from the script, the viewer feels a sense of presence amid the violent, dusty and dangerous Wild West of the 1880s. Composer Carlos Rafael Rivera layered a silky yet haunting string melody over the gritty images, giving the drama a flair reminiscent of a feature film. An obscene amount of gun violence is insinuated and is called upon throughout the minute-long introduction, along with pictures of death, tough women, and political rivalry.
What else would you like to share about your design? Why is it unique and innovative?
The opening titles for this critically-acclaimed streaming episodic drama introduces viewers to the dusty, dangerous American Wild West of the 1880s through a stylized, gritty sequence. Incorporating themes and visual cues from the script, the minute-long sequence artfully hints at the series’ political rivalries, powerful women, and unforgiving violence through key imagery, drawing in viewers through conflicting feelings of curiosity and dread.
Who worked on the project?
Director: John Likens Executive Creative Director: Jon Noorlander CG Supervisor: Ivan Guerrero 3D / FX / Animation: Sekani Solomon, designer Matt Hackett, animator Ohad Bracha, animator Orges Kokoshari, modeler David Derwin 3D generalist Sari Rodrig, texture artist Casey Reuter, Modeler David Drese, lighter Claire Chang, lighter Irene Kim, lighter Goran Ognjanovic, animator Model: Melissa Fink Producer: Emily Schaeberle Executive Producer: Angela Lupo Sounds Designer: Carlos Rafael Rivera Editor: John Likens
View the project video: https://www.youtube.com/watch?v=FAcnmhCAMo4
Google Pixel Wallpapers 2
Company B-Reel
Introduction Date October 10, 2017
Project Website
Why is this project worthy of an award?
In collaboration with Google's launch of the second iteration of The Pixel phone, we crafted a second series of live wallpapers to complement the experience. Our wallpapers establish the Pixel 2 as a frontrunner in both technical prowess and design. Each wallpaper is designed to be contextually relevant to the user, from geography to current battery life. Since Google’s geo-imagery has long been a differentiating and powerful staple of the brand, that’s where we began our three designs which came to be featured on every Pixel phone. We created 27 live wallpapers using real-time data. Enhance Earth - uses near real-time weather data to show lightning storms and clouds as they roll across the globe Windy - Shows live wind patterns based on your location in six colors Diorama Real satellite imagery – Live imagery of locations across the globe Imprint - Moves with the orientation of your phone throughout the day Gooey - Responds to your touch much like liquid
What else would you like to share about your design? Why is it unique and innovative?
Our 27 wallpapers for the Pixel 2 are again first in class and first of their kind. This set of wallpapers was designed specifically for Pixel 2. We wanted to reach a target audience of iPhone users, Android faithful, and the Pixel converts eagerly awaiting an upgrade. The wallpapers were designed to show off the best of Pixel – intelligence, performance, craft, and restraint. The Pixel 2 allowed us to create another delightful and interactive experience for users in what is normally a static space. Our dynamic wallpapers prove that Pixel is the premium smartphone experience.
Who worked on the project?
We as a company believe that everyone contributes to a project's success, from the office manager to the CD. Thus, we do not name individuals on our work.
View the project video: https://vimeo.com/259951399
GroundTruth Idenity Design
Why is this project worthy of an award?
GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. Through its data foundation, GroundTruth sees two out of three smartphone users in the U.S. and more than 20 billion physical visits annually across 21 countries globally. GroundTruth was really at a pivotal moment in their business growth. They had the ingredients that set them apart-superior location technology through BluePrints, a hungry startup culture and a CEO with a big vision for location. They engaged us because they needed a way to differentiate themselves from their competitors-whose performance was rising-and tell their story to clients and prospective customers in a breakthrough way. "We knew we had to jump on the opportunity to elevate our technology and evolve outside the ad tech space," said Monica Ho, CMO, GroundTruth. "This rebrand allows us to tell a bigger story around location, setting us up for the next ten years of innovation." Our brand development worked in service of their business transformation story, helping them accelerate the transition from startup to grownup. The new brand expresses GroundTruth's unique ability to reach people in the moments that matter, which is significant because location reveals people's behavior and priorities. This rebrand is soup to nuts-we developed brand strategy, messaging, naming, sales decks, a visual identity and a website. We needed to develop a visual identity for GroundTruth that was iconic. Our design elevates the value of location-beyond the technology that underpins it-and humanizes it. The rebranding effort reinforces how harnessing the power of location reveals customer behaviors, business health and intentions like never before. And they're winning big for it-GroundTruth reported strong H1 momentum and 35% QoQ revenue growth as global demand for location data and technology rises.
What else would you like to share about your design? Why is it unique and innovative?
GroundTruth is the leading global technology platform driving in-store visits and sales by leveraging location as the primary source of intent. The rebranding effort reinforces how harnessing the power of location reveals customer behaviors, business health and intentions like never before. And they're winning big for it-GroundTruth reported strong H1 momentum and 35% QoQ revenue growth as global demand for location data and technology rises. This rebrand is soup to nuts-we developed brand strategy, messaging, naming, sales decks, a visual identity and a website. We needed to develop a visual identity for GroundTruth that was iconic. Our design elevates the value of location-beyond the technology that underpins it-and humanizes it.
Who worked on the project?
Anne Swan, Executive Creative Director, Austyn Stevens, Creative Director, Kira Sea, Senior Designer
View the project video:
Grubbly Farms Branding
Company Motto
Introduction Date April 1, 2018
Project Website
Why is this project worthy of an award?
Grubbly Farms makes US-grown, eco-friendly insect-based animal feed called Grubblies. The company’s mission is to close the loop in our agricultural system by raising millions of fly larvae on recycled food waste as a sustainable substitute to the chicken treat status quo of imported Chinese mealworms. Smaller than a peanut, each grub can consume a grape-size portion of food scraps every day. And because their preferred diet is human food waste, they create nutritious fertilizer, reduce methane gas and become tasty protein for chickens as they gobble it all up. With every pound of Grubblies purchased, 15lbs of food waste has been diverted from landfills, offsetting 45lbs of carbon dioxide. These tiny insects carry an enormous key to a sustainable future. The founders were named among the brightest young entrepreneurs, innovators and game changers on the 2017 Forbes 30 Under 30 list.
What else would you like to share about your design? Why is it unique and innovative?
To take the company to the next level, Grubbly Farms needed a stronger brand to support its growth. Motto developed the brand messaging, tone of voice, look & feel, visual identity and commerce experience to communicate the story in a meaningful way so that backyard chicken owners would see and feel the difference between this brand and its many competitors. Grubblies is more than just a chicken treat — it’s a sustainable brand with a big, important vision. Black soldier fly larvae. Sexy? No. Charming? Definitely. To engage the audience, we crafted the tone of voice with a cheeky and adventurous personality so the messaging and copywriting is fun and interesting to read. The topic of bugs and larvae is scientific and technical (and gross to some!), so we made the writing approachable by cheering things up and adding a touch of humor. We took inspiration from the insects themselves to design an abstract black soldier fly icon to serve as the brand’s symbol. The wings are shaped in an infinity loop which is a nod to their vision of sustainability and closing the agricultural loop. Upon closer inspection, you’ll notice the symbol is an insect-chicken face illusion where the chicken's eyes are the infinity loop and the beak is just underneath. Stunning photography was crucial to the success of the new Grubbly Farms brand. Motto art directed and styled a photoshoot on an urban farmlet in Georgia owned by a Grubbly Farm’s superfan.
Who worked on the project?
Sunny Bonnell - Creative Director, Ashleigh Hansberger - Chief of Strategy, Greg Thomas - Design, Crystal Fong - Copywriter, Nick de Jardine - Web Design + Development, Daniel Dent - Photographer
View the project video:
