HATCH Mama Beauty Belly Mask
Company HATCH
Introduction Date January 17, 2018
Project Website https://www.hatchcollection.com/collections/beauty-collection/products/belly-mask-br-stretch-mark-minimizing-sheet-mask
Why is this project worthy of an award?
The concept of sheet masks, a “sheet” of material pre-saturated with good-for-your-skin ingredients, dates back over a century. Since inception, these masks have been designed for use primarily on the face, until Ariane Goldman, founder of HATCH Mama - a comprehensive line of fashion-forward maternity clothes and beauty products - revolutionized the way they are used. Designed to be safe for pregnant women, the HATCH Mama Beauty Belly Mask is a first-of-its-kind mask that acts like a facial for pregnant bellies. Formulated with nurturing, all-natural plant-based ingredients, it helps minimize stretch marks during pregnancy, while softening inflamed scar tissue postpartum.
What else would you like to share about your design? Why is it unique and innovative?
Designed just like your typical sheet mask, but rather than holes for the eyes, nose or mouth, the Belly Mask is smooth to cover the entire belly and contoured for a perfect fit. Created to be one-size-fits-all, it allows moms-to-be at all stages of pregnancy - from just showing, to nine months - to use and benefit from the mask. The occlusive seal that the mask provides helps ingredients penetrate deeper into skin, preventing evaporation, making it a highly effective method of treating stretch marks. The sheet mask design greatly outshines the benefits achieved using traditional belly oils and creams. As background, the brand spent countless hours developing their HATCH Mama formulas in collaboration with leading chemists, herbalists and skin care professionals to ensure that their products would be as effective as possible without compromising on safety. Additionally, their products are only made in factories that comply with Current Good Manufacturing Practices (as promulgated by the Food and Drug Administration (FDA) and all of their formulas include ingredients at percentages well below the maximum safety use standards ascribed to each such ingredient.
Who worked on the project?
Ariane Goldman/HATCH
View the project video:
Helmm - Refillable Deodorant
Why is this project worthy of an award?
Helmm deodorant is here to reimagine the way men purchase, use and experience their deodorant. Helmm started with a mission – to revolutionize a sleeping deodorant that hasn’t seen marked innovation in over 50 years. We realized that many men – regardless of age – still wear the same brands they had sported in middle school, or the same brands that their grandfather used when they were young. There was no well-made, high-quality deodorant that functioned for modern men, regardless of career, stature or behaviors. So, we set out to create a product designed to fulfill the demands, deficiencies, and lifestyles of modern men. What resulted was the first premium, refillable deodorant crafted and designed to fit the generation of millennial-inspired individuals. Helmm’s innovative design features necessary and functional upgrades to current leading deodorant brands, resulting in a product that can keep up with the busy lives of modern men. Our Helmm deodorant boasts the following features: Sleek Product Design & Innovative Container Features 1) Traditional Brands: the deodorant industry overwhelmingly utilizes traditional ovular, plastic containers that are cheap, single-use, and poorly functioning (scratching, crumbling, etc) 2) Helmm: Helmm created a refillable, permanent container that features functional upgrades from the standard designs. Patent-pending. Unparalleled Convenience 1) Traditional Brands: require inconvenient and unpredictable trips to the store to acquire 2) Helmm: We offer a direct to consumer online subscription, whereby users order a permanent container and receive refill cartridges on a subscription schedule. Delivered straight to your door, we make sure customers never run out of deodorant at the wrong time again Premium Fragrances 1) Traditional Brands: pharmacy brands have homogenous scents that are overpowering, derivative, and synthetic-smelling 2) Helmm: Helmm offers four distinct fragrances developed by Cecile Hua, an award-winning French perfumer. Helmm is the first deodorant to approach fragrance from a fine fragrance, luxury perspective Upgraded Formulas 1) Traditional Brands: current market offerings are split between (1) effective formulas that contain potentially harmful ingredients and (2) “natural” or “organic” products that lack the performance and effectiveness that many men need 2) Helmm: At Helmm, we support the goal of creating healthy, sustainable products that still retain peak effectiveness, so we created proprietary formulas that remove certain ingredients without compromising on functionality. Our formulas are: Paraben-free, Phthalate-free, Talc-Free, Triclosan-free, & Sulfate-free Sustainability and Eco-Consciousness 1) Traditional Brands: Traditional plastic containers are both single-use and impossible to recycle due to the multiple plastic resins they contain, contributing to significant amounts of plastic waste each year. 2) Helmm: Our innovative permanent container and refillable cartridge system reduces plastic use by 60% per refill cycle. On top of that, they are recyclable. Helmm represents a seismic and symbolic shift in the way men – and eventually women – view their deodorant and underarm care. We are here to strip consumers from the notion that deodorant was created purely as a functional tool, and provide them with a product that helps define who they are.
What else would you like to share about your design? Why is it unique and innovative?
Helmm mission to fundamentally change the sleeping deodorant industry required us to pragmatically reimagine how deodorant is packaged and delivered. Currently, the deodorant market overwhelmingly utilizes traditional, disposable, ovular containers. Among other issues, these containers are (1) unattractive, with ostentatious packaging; (2) poorly functioning, with sharp edges and cheap parts that scratch underarms & cause lotion crumbling; and (3) environmentally un-friendly, with single-use designs that are nearly impossible to recycle because they contain multiple plastic resins. Addressing these issues, Helmm upgraded the container in both function and form. Function: Traditional containers were designed to consider the internal cavity (which holds the deodorant) and the external housing (which humans interact with) as one contiguous component. Helmm deconstructed this idea. By looking at these two elements as distinct components, Helmm invented a reusable design that utilizes (1) a permanent container and (2) insertable refill cartridges. Crucially, to deliver a reliable and simple refill system, we had to reimagine the traditional ‘rod & plunger’ elevator mechanism that almost all twist-up containers use, regardless of industry. To solve this, our design team inverted the traditional mechanism, and imbedded the elevator screws directly into the walls of the cartridge, rather than on an internal rod. This innovation simplifies the refill process, and, by allowing customers to easily store and wear multiple scents, also opens the doors to new ways for people to utilize fragrance. The resulting Helmm design is not only eco-friendly and innovative in its approach, but also solves many of the functional issues that plague traditional containers: Two-Step Refillable System 1) Traditional Brands: use single-use containers and don’t let people easily use multiple fragrances 2) Helmm: permanet container houses a simple, refillable cartridge system that allows for easy swapping Low-Level Notification 1) Traditional Brands: traditional containers have a colored housing that hides how much deodorant is left 2) Helmm: Helmm containers have transparent viewing windows that signals when its running low, so people never run out at the worst times Redesigned Edges 1) Traditional Brands: traditional containers have sharp edges around the rim that often scratch and irritate sensitive underarm areas 2) Helmm: Helmm’s cartridges have thicker, smoother edge that avoid scratching Premium Materials & Modern Aesthetic 1) Traditional Brands: the industry overwhelmingly uses homogenous, cheap, and ostentatious plastic containers 2) Helmm: our containers use attractive & durable materials, like zinc alloys and genuine leather, to offer a simple, sleek aesthetic Form: Helmm’s mission to modernize the deodorant industry also required us to craft an aesthetic befitting modern men. We think it is time for deodorant to come out of the bathroom closet – so, we built a container with a premium form that looks at home in modern bathrooms. Each of Helmm’s permanent containers is expertly crafted and hand-stitched with precision. It is milled, casted, and laser cut for optimal weight and balance, making it feel significant and enduring. Outfitted with non-corrosive alloys and premium leather sourced from America’s heartland, each container combines the simplicity of modern design and allure of old-world elegance.
Who worked on the project?
Zach Groffsky - Co-Founder; Taylor Lane - Co-Founder; Prime Studio - Design Team
View the project video:
Hint Sunscreen
Company Hint, Inc.
Introduction Date January 16, 2017
Project Website https://www.drinkhint.com/sunscreen
Why is this project worthy of an award?
hint sunscreen provides an easy 360-degree application, extra-fast drying time and water-resistant coverage for 80 minutes. The clear, continuous SPF 30 mist is oxybenzone- and paraben-free and is enhanced with hint fruit essences, making the application process a delightful, sensory experience.
What else would you like to share about your design? Why is it unique and innovative?
It's an aerosol spray and does NOT contain oxybenzone or parabens. It's also infused with hint essences thus, it smells amazing.
Who worked on the project?
Kara Goldin - Founder & CEO, Hint, Inc.
View the project video:
Homeostasis
Company Morphing Matter Lab - Carnegie Mellon University
Introduction Date February 17, 2018
Project Website
Why is this project worthy of an award?
Homeostasis is the realization of the Morphing Matter Lab’s exploration at the intersection of academics and aesthetics. Novel research into the usage of twist and coil techniques for silver-coated nylon muscles, which have never been used in fashion, enable shape-memory behavior and the realization of silent autonomously responsive textiles, without the need for loud motors. From the equilibrium between microscopic technology and macroscopic design, Homeostasis pulls at the minimal and organic forms of the human body as inspiration for a line in which every piece is a living and breathing display of its own. We defy the expectation that fashion must be a static display, and engage the capabilities of futuristic textiles to execute striking metamorphoses in the moment. Actuation behavior was achieved by embedding thread actuators into four garments. One uses a linear thread actuator to engage an origami structure allowing the porosity of the garment to be tuned; the second utilizes six torsional thread actuators to spin tassels at the end of the sleeves as style pieces; the third uses linear thread actuators to form a network of bending strips that lift up sections of the dress; the fourth involves sewing the muscles directly into the fabric to allow the neckline to be adjusted. We also embedded an electronic circuit within each garment to control each transformation. The circuit for actuation is mainly comprised of three parts: actuators, a battery, and a switch. Each actuator is connected to a switch with the battery in parallel. Models can press the switch to trigger the actuation when they pose at the end of a runway. Additionally, we integrated the relay control for the garment with tassels to achieve accumulated momentum via a pulsing power supply. Although current prototypes are focused more on transformation types and less on practical use cases, our garments point to the potential of embedded thread actuators in functional garments. For example, firefighter suits equipped with the ability to quickly increase in thickness to create an air insulation layer, exercise clothing that becomes more porous as body temperature rises, or pants that become shorts when one goes from a cool building to the warm sunny outdoors.
What else would you like to share about your design? Why is it unique and innovative?
Nylon thread and fishing line based actuators have gained increased attention since Science reported research on artificial muscles from such materials in 2014. It was reported that these fishing line based muscles could lift loads over 100 times greater than a human muscle of the same weight and size. These readily available and high energy density thermoplastic threads exhibit greater controllability than shape memory alloys, lower cost than carbon nanotube (CNT) composite fibers, and greater repeatability than organic conducting polymer fibers. Our work was motivated by the potential of adapting such fishing line actuators to HCI. Actuating strings and threads have been widely used in a large range of contexts, including wearables, haptics, biomimetic interactions, and interactive human hairs. We hope fishing line actuators can be added to the library of actuators commonly used in HCI. Generally, humans and computers interact through a screen. Inspired by actuators found in nature, Professor Lining Yao, the director of the lab, challenges this notion by exploring how information and interaction can be encoded into a physical material. Nature builds structures that do not just exist in their environment, but, by necessity, have to adapt to them as well. It is this multifaceted design approach that the Morphing Matter lab emphasizes through its anti-disciplinary research team. Designers, computer scientists, mechanical engineers, and materials scientists combine efforts to produce work that has been holistically designed and optimized. As a materials scientist and biomedical engineer, my coursework has given me a toolkit to contextualize biological processes in materials systems. In order to make longer coils than a precursory setup can achieve, we designed a semi-automated machine capable of generating significantly longer actuators. Previously, researchers have developed a desktop coiling machine with a heater wire. However, it only produces short coils (up to 7 cm of working length). Our machine’s method is a two-phase process consisting of coiling and collecting, which we have used to obtain samples of approximately 50-60 centimeters of working length. This collecting phase is the primary asset of the system, and what allows for the formation of coils greatly longer than other fabrication methods allow; after coiling of a segment is completed, a secondary spool spins to collect the coiled section, and a new section of untwisted fiber can be coiled to form a continuous segment. Our goal is to use this machine to explore large-scale applications, such as curtains that adjust to a change in sunlight. Homeostasis was shown on February 17th at Lunar Gala: FEROX, a student-run event at Carnegie Mellon University and Pittsburgh's largest fashion show.
Who worked on the project?
Jack Forman: Team Lead Meng-Han (Mohan) Yeh: Designer/Draper Alan Guo: Fabrication Chief Eileen Guo: Garment Production Youngwook Do: Electronics Brian Tao & Prof. Lining Yao: Photographer Prof. Lining Yao: Direction
View the project video: https://vimeo.com/265117303
Honour Skincare and Coffee Essentials
Why is this project worthy of an award?
Leveraging an existing line of skincare in need of a complete makeover, two entrepreneurs embarked on a Costa Rican journey to discover firsthand the renewing benefits of coffee beans. This holistic coffee story — from land to farmer to plant to harvest — proved to be the key ingredient that would shape HONOUR into a brand that stands for luxury and sustainability. Mindful of a saturated marketplace, our partnership was critical to elevating it above all others. Creating packaging that echoed the brand’s values of eco-friendly indulgence to distinguish HONOUR products as a complete lifestyle experience from the moment they arrive, to each lather, shave, and sip. Packaging was seen as a significant opportunity to instill HONOUR brand values into the overall experience. Skincare Refill pods made of pressed sugarcane remnants paired alongside the Keep Good canister which was constructed of reclaimed aluminum. A precedent was made to create a wholesome collection of products both inside and out. The color palette uses earthy and neutral tones, reflecting the HONOUR origins from the rich Costa Rican landscape to be experienced at one’s luxury.
What else would you like to share about your design? Why is it unique and innovative?
Launching HONOUR before the holiday season, we were able to boost the brand moving into the new year (2017). Mpls.St.Paul Magazine Shop and Style editor recognized HONOUR’s “broader mission: to improve every man’s morning routine.” In a website feature story. HONOUR founders offered the following praise as the brand launched, “We created HONOUR for people who care about themselves, inside and out: from shaving and skincare, to quality roasted coffee, it’s quite naturally the perfect start to the day,” says Matt Poling. “We live by the motto, ‘Modern Integrity,’ which acts as our brand’s stamp of approval. It’s a guiding principle that aligns all of our sustaining values and validates our collection for today,” says Jerad Poling.
Who worked on the project?
Todd Paulson - Creative Director Gene Valek - Creative Strategy Director/Copywriter Meenal Patel - Design Director Creighton King - VP Creative Execution Sherry Meyer - Production Artist Susan O’Keefe - Account Director Cari Degan - Project Manager Studio On Fire - Letterpress Printer
View the project video:
