Digital Driving Licence
Company Great Apes / HiQ
Introduction Date December 6, 2017
Project Website http://www.trafi-ddl.com/
Why is this project worthy of an award?
Completely re-imagining how a digital ID could work, Finland's Digital Driving Licence uses custom visual elements for providing the level of security that is sufficient for daily use – removing the need for separate infrastructure for identification (such as QR readers and other back-end solutions). Digital Driving Licence also allows faster deployment of a Driving Licence and keeps all the user information automatically up to date. It removes the manual processes related to entering user information if changes occur or when the user initially receives their first driving licence. In Finland driving licenses are mainly used in two scenarios: Driving License validation and identification. Identification takes place practically every in example when picking up a postal package. In Finland Driving License is the de facto user ID although not officially declared as one. Currently EU legislation does not recognize Digital Driving License and therefore first trials will be limited on to Finland. At the same time use of physical cards especially among the millennials is declining rapidly due to mobile payments getting more accessible each day. A wallet is often carried just as a holster for an ID in all practical purposes. Also an issue with the current system are the extremely long periods that driving licenses remain valid (upwards to 20-30 years in some cases) resulting in outdated data and photos. Digital Driving Licence solves both these issues and streamlines the overall process.
What else would you like to share about your design? Why is it unique and innovative?
As people are moving towards mobile-only world the physical wallet with its various cards and licenses is going to perish. Even currently in Finland the wallet is just used as a holster for your ID with everything else needed already on your smartphone. Yet a digital driving license has to be as secure and easy to use as the physical license. Digital Driving License is not only about great UX and security, it's playing a critical part in digitalizing the whole process. User information and Driving License status are always up to date and dynamic. The user can be securely identified without the need for physical infrastructure such as separate QR-code readers. QR-code only to be used for extra security layer if needed. In the onboarding phase the user is securely identified using banking credentials. Digital Driving License has two main security levels: visual security and backend security. The visual security level uses a gyroscope connected digital watermark combined with continuously animated background that supports interaction to prevent motion capture frauds. User information and image is always up to date which makes it easier to recognise the person. The visual effects are laid on top of everything to avoid running different software on top of the application. Visual barcode is generated from user information to match the physical barcode. Visual level security can be dynamically altered and pushed to the devices if a breach is detected. Backend security includes a QR-code that is generated on device and in the backend with a specified period of validity. This ensures that the information on the device matches the information in the backend and the user is not using a fake application. Backend security has some other additional security features which are not to be described here.
Who worked on the project?
Project Manager - Jesse Enqvist Creative Director - Niko Sipilä Frontend Developer - Cyril Moralès Backend Developer - Adrian Simionescu Concept Designer - Constantin Freche Effect Designer/Developer - Mikko Saario Illustrator - Anna Puura
View the project video: https://vimeo.com/239631278/894a595cc3
Dolby Atmos Public Art Installation
Company Dolby Laboratories, Inc.
Introduction Date August 2, 2017
Project Website
Why is this project worthy of an award?
The Dolby Atmos Public Art Concept is an installation that demonstrates state of the art, spacial audio technology by mapping compelling imagery and audio along a shapely ribbon screen installation. By integrating technology and art into the urban fabric of San Francisco, pedestrians are provoked to move in and around the twisting ribbon, while experiencing the enveloping audio that flows all around them. The majority of the general public has yet to experience Dolby Atmos, which is necessary to fully realize the breathtaking power behind the technology. Technical explanations usually overwhelm any glimmer of astonishment, and discount the emotive response created from a first hand experience. By leveraging a highly visible forum, the installation invites pedestrians to experience the magic of Dolby Atmos for themselves creating a lasting impression. The congruence of the moving audio and imagery act as the point of focus, while the twisting physical structure provides a track for mapping object oriented sound with imagery. The juxtaposition of the intangible kinetic elements and the twisting architecture is completely unexpected, and creates unique impressions from every distance and angle. Bridging art and technology can serve the human experience, and bring people emotional resonance on an otherwise uninspiring, crowded street. What are traditionally commercialized technologies can now be experience by the general public, and work to build a more adept physiological awareness of entertainment experiences. Installing unexpected and amazing technology experiences within the fabric of society can lead to more moments of inspiration and optimism.
What else would you like to share about your design? Why is it unique and innovative?
The structural design is inspired by a hard technical shell that reveals a vibrant, enigmatic core to draw people closer. The twisting form does not allow the audience to have complete view of the audio visual core at once, and coerces them along a journey to experience every unique angle of the installation. The audio is as animated as the imagery, and sweeps over and around the audience, while mapping to the three dimensional movements of the imagery. The congruence of audio and visual lead the audience to understand the nuance and precision of object oriented sound from Dolby Atmos. Dolby champions experience design that creates a captivating response and instills a sense of magic in the audience. When conceiving the structure, the creative team quickly realized the audio visual demonstration could not look like a sound stage or a concert venue because people already understand the logistics and technical criteria involved with these types of installations. Rather, this installation had to conceal any evidence of speakers or wires to transport people to another world with stunning realism. The DNA of Dolby thrives off spectacular entertainment experiences. The Dolby Atmos Public Art Concept signifies the power and beauty of the technology, and creates a new vector for differentiating the brand and company. The installation evokes pure discovery and pleasure by capturing the attention of the general public in a noncommercial environment, and creates a lasting multi-sensorial memory that will connect to other Dolby experiences. Creating art with technology builds advocacy for the brand and unlocks future possibilities for the company.
Who worked on the project?
Vince Voron, VP Brand Content Experience Peter Michaelian, Director of Product Experience Chrissy Livaudais, Senior Industrial Designer Cody Proksa, Industrial Designer
View the project video:
Domo AR for Business Helps Your Data Find You Through Your Mobile Phone
Why is this project worthy of an award?
Traditionally, Augmented Reality (AR) has been the promise of science fiction – imaginations running wild with the possibilities of the complicated and experimental technology without a materialized product to touch or try. Today however, pressures on technology companies to create the “next big thing” has many people wondering what the future can hold. In business operations and analysis, there exists a huge chasm between the worlds of physical and virtual, creating a unique opportunity to blend both worlds together and leverage business data in the plane that offers the greatest value for the user. The bridging of the chasm between the physical and virtual worlds is Domo’s latest solution – Augmented Reality for Business. Domo’s cloud-based operating system for business empowers all employees within a company to collaborate and share data, easily accessing it in a more visual, user-friendly space. Domo provides decision makers with real-time data that can be shared across teams, bolstering collaboration and productivity. By overlaying digital items such as data, images, objects, documents onto the physical world, Domo’s AR for Business, through an App built on the Domo platform, offers users a powerful display of business information in new places – bringing the data and insights directly to the phone that overlays the real world with helpful information. For a Domo retail customer example, multiple deliveries and promotions happen every day and products are constantly being moved from the backroom to the shelves. More than about 1% of the goods at any given time need to be removed because they’re expired or damaged. It’s logistical dance that demands constant attention and, Domo’s AR for Business offers the potential to notify employees of expected deliveries and recommend optimal product placement, improving efficiency and reduce the problem of “phantom inventory” – misplaced stock resulting in costly write-offs. Additionally, Domo AR can automatically direct employees on the floor to remove recalled or expiring products, freeing up managers’ time spent assigning employees to go hunting, checking dates and labels. The user interacts with Domo AR from their mobile device. As they hold their device towards an area of the store, or at a store associate, the app is able to identify what goods or store section the user is approaching and pulls together the numerous data points from numerous systems, that the store has on that area or section of the store. Domo AR for Business changes the typical experience of the user looking for data, to data coming directly to the user on his/her phone It blends the physical and virtual, so that business data can exist outside of its digital shell and be presented in a physical way that is clear, actionable and improve the users’ ability to make better decisions for the good of the company.
What else would you like to share about your design? Why is it unique and innovative?
While the Domo platform is built as an enterprise product, it has always been designed for the people using it every day, from their mobile phones. Domo was developed to help all companies break free of data silos and empower their teams with the insights they need to make better business decisions. Business analytics are useless without action and Domo enables all users to get and understand deep data insights that result in faster business impact. Domo’s 1,500 customers, who make up 36 percent of the Fortune 50, query between 100 to 200 trillion rows of data from un-cached queries on a typical day. This impressive use of data is a testament to the continued adoption of data-driven cultures. Millions of dollars are spent each year on spreadsheets and analytic tools to offer insights, but don’t always connect to the real world in a meaningful and actionable way. Data requires action to take the next step and to place data and insights in context with the problem they are solving. Domo AR for Business looks to solve those problems by enhancing our customers ability to leverage data insights into business value through seeing their data in a physical context on their mobile devices. The Domo platform is used to help increase productivity, education and accountability. For example, today the retail giant Target uses the Domo platform across multiple departments and roles (from the CEO to the store managers) to improve the guest experience, while optimizing inventory, improving sales, and managing its supply chain across 1,800 stores. Domo AR could further optimize the way the stores are managed by bringing the right merchandising data to employees at the right time. Bohme, a women’s apparel retail chain, experienced a 15 percent increase in revenue after implementing the platform within their business operations. Before Domo, the data needed to make operations improvements wasn’t available in a timely manner and decision makers didn’t have the insights they needed to take the actions that would help to achieve their goals. With Domo and with real-time, relevant insights, managers and employees now collaborate across departments and take action based on accurate data. Domo AR for Business can take that data and actions beyond the digital and offers physical, tangible insights through a simple design and powerful mobile experience. For example, Domo AR can be helpful for Bohme customer interactions and questions by providing better and consistent data to answer questions about the physical products on the floor through a quick scan of the store. Presenting employees with the data they need in a clear and actionable way improves their ability to make better decisions. By using data and codifying some AR best practices, users can have the best opportunity to read and react to business situations in real-time. *Please note: Provided project images are for judging purposes only. Rights of personal image for public use will need to be obtained.
Who worked on the project?
Chris Willis, Chief of Design, Domo; Domo UX team
View the project video:
Eco Zlounge - A flexible economy class seat which transforms into a lounge type sofa
Company Zodiac Aerospace
Introduction Date April 10, 2018
Project Website https://www.zodiacaerospace.com/fr
Why is this project worthy of an award?
In today’s economy class where passenger’s space and comfort is severely constrained by commercial considerations, there is an urgent need to provide innovations that directly enhance the passenger comfort while providing the airlines new revenue streams. The new Eco Zlounge presented by Zodiac Aerospace address this with a mechanism that allows transforming the seat on front of the passenger into a space suitable to fully stretch your legs. By this, we effectively transform an economy class seat into a home-like lounge sofa. From a business perspective, the Eco Zlounge allows the airlines to optimize the usage of the cabin space, by adding value to the passengers’ flight experience while also creating a new revenue stream from unoccupied seats. During flight, if the seat in front is not occupied, the passenger can choose to upgrade his or her seat into Eco Zlounge by paying a fee, or could also chose to upgrade his window or middle row seat when booking. Additionally, the Eco Zlounge creates a flexible cabin interior, allowing the airlines to adapt to demand by opening new cabin segmentation in a cost-effective way, as well as creating more options to the economy class passenger.
What else would you like to share about your design? Why is it unique and innovative?
The Eco Zlounge works with a patent pending mechanism that allows the bottom cushion to rotate forward, enabling a section of the back to rotate and unfold a tent-like area for the passenger’s feet. This tent-like area functions as a privacy hood, which helps to avoid any disruptions to the passenger adjacent to the deployed Eco Zlounge system. As well, the tent area incorporates odor cancelling technology in its fabric, to fully isolate the Zlounge experience from the adjacent passengers. Finally, the calf rest cushion deploys to create a fully flat surface, which allows the passenger to completely extend his or her legs, just as in a lounge sofa. It is also worth mentioning, that the kinematics of this system allows the deployment of the Eco Zlounge independently from the table and IFE of the seat. This characteristic is important as it allows the passenger to work, eat, watch a movie, relax or sleep with a level of comfort similar to what can be achieved on a house sofa. Ultimately, the Eco Zlounge represents an innovation able to potentialize the evolution of the economy class in favor of the passengers’ experience. More precisely, it is a new comfort paradigm within the economy class, a paradigm in which a comfortable and fulfilling economy class experience can be a reality.
Who worked on the project?
Mario Herrera - Manager Jose Madrigal - Lead industrial designer Daniel Chavarria - Industrial designer engineer Teresa Antillon - Industrial designer Foek Le - Industrial designer engineer Rodolfo Nevarez - Mechanical engineer
View the project video:
EDEN drugs VR Experience
Company Obay Media
Introduction Date September 7, 2016
Project Website https://www.jauntvr.com/title/97771336ec
Why is this project worthy of an award?
REASON IT IS AWARD WORTHY - There has been much ado about VR, yet there is still no business model; at least as relates to media & entertainment it remains a marketing tool. Despite that fact, there are many people creating but few focused on true campaign & strategy to effectively drive audience - this was especially true at the time of our release. We were unique in that we approached the campaign as fervently as we did the experience itself and crafted an piece that not only pushed creative and technological bounds at the time (with extremely limited resources) but were able to articulate, design and execute an innovative plan for release that leveraged both opportunities and challenges in the VR landscape; as such, we were very successful, especially when considered in relation to other projects greater resources or recognizable IP. Innovation has many definitions; in this case, our project was aesthetically original, technically groundbreaking, strategically effective and advanced the medium from a creative and business perspective, laying the foundation for and inspiring a model for others moving forward.
What else would you like to share about your design? Why is it unique and innovative?
PROJECT OVERVIEW - SB Projects (Scooter Braun) engaged us to navigate the immersive technology landscape and effectively produce and release their first virtual reality experience with one of their leading emerging artists, EDEN. We assembled a production syndicate of industry leaders in live capture, digital production, immersive technology, VFX and spatial audio engineering to create an experience that pushed the creative and technological bounds of the medium. We built the experience from scratch employing new tools and tricks. Concurrently, we developed and executed a campaign strategy including marketing, partnerships, custom merch, packaging and activations as well as distribution and promotion of the experience that incorporated into and augmented the artist’s existing plans. As a result of our work on production and campaign, the experience was highly sought after and featured by all major players in the space.RESULTS - Partnered with Facebook, YouTube, Samsung, Vimeo, Jaunt, Littlstar and many others; received featured placement on all platforms- Most widely distributed VR experience available at the time of release - millions of impressions across platforms- 6x views of artist’s most popular video in 1/3 time, socials increased 30%- Featured, article in Wired - Featured, by Jaunt at Sundance ’17 - Featured, SXSW ’17 by Vimeo for official VR/360 platform launch - Featured, CES ’17 by Universal - Featured, Kaleidoscope Exhibition ’17 - Featured, article in VR Scout, “The Essential VR Music Videos” among other lists.
Who worked on the project?
Rylan Soref, Executive ProducerSara Mora Ivicevich, Executive ProducerCraig Bernard, Executive ProducerAlex Berdoff, Executive ProducerMichael George, Executive ProducerAdam Johnson, Executive ProducerBas den Braber, Executive Producer
View the project video: https://www.jauntvr.com/title/97771336ec
