Experimental Category Entries

UV Sense_loreal

Company L'Oreal

Introduction Date January 7, 2018

Project Website

Why is this project worthy of an award?

UV Sense is the first battery-free wearable electronic UV sensor and provides consumers with crucial information about their individual ultraviolet (UV) exposure levels. can store up to three months of data. The wearable is less than two millimeters thick, nine millimeters in diameter and can store up to three months' of data. UV Sense is powered by the user’s mobile phone and activated by UVA and UVB rays and is the first wearable electronic UV sensor powered without a battery. The wearable has an accompanying mobile app, available on both iOS and Android, which translates and transfers data from the sensor using Near Field Communication (NFC)-enabled technology. The app delivers consumer-friendly information detailing when the wearer should be mindful of UV exposure. Data is included in a profile within the app that outlines a user’s exposure levels. Sun-safety habits – like spending time in the shade or reapplying sunscreen – are encouraged with facts about sun exposure and additional tips for protection. UV Sense draws from research L’Oréal conducted in conjunction with MC10, Inc., a leading wearable technology company, and professor John Rogers at Northwestern University, through his portfolio of intellectual property (IP) and innovation around flexible, stretchable electronics. This research has provided valuable insights into the human skin, such as the calculations of personal daily safe UV doses around the skin phototype and minimal erythema dose.

What else would you like to share about your design? Why is it unique and innovative?

UV Sense is uniquely designed to be worn on an accessory or on the user’s thumbnail. When adhered to the thumbnail, UV Sense should be worn for up to two weeks before being reapplied. The wearable is less than two millimeters thick, nine millimeters in diameter and can store up to three months' of data. The suggestion of wear on the thumbnail, or guidance in placing on an accessory, is for UV Sense to receive maximum UV exposure and therefore provide the most accurate estimate of UV exposure, based on the app's algorithm and user-entered information. The emphasis on the intersection of design and technology creates a personalized and seamless technological experience for the user. UV Sense pairs beauty tech with effective design to enhance consumers’ wellbeing without distracting from everyday life.

Who worked on the project?

From L’Oreal: Guive Balooch; Tiffany James; Edouard Messager; Haruna Peyret; Rafal Pielak; Henry Wei External Partners: John Rogers; Anthony Banks; Yves Behar


Vertical Takeoff and Landing Aircraft Technology

Company FasTran -VTH

Introduction Date April 16, 2018

Project Website

Why is this project worthy of an award?

The best design for Vertical, Transition and then Horizontal flight to be achieved.

What else would you like to share about your design? Why is it unique and innovative?

VTH technology is an engineered process for the fast and effective means by which an aircraft can receive 100% of all generated thrust. VTH technology can be designed to manufacture a wide variety of aircraft types for Vertical Takeoff and Landing (VTOL)

Who worked on the project?

Ennis Sullivan

View the project video:


Vespertine

Company Vespertine

Introduction Date July 6, 2017

Project Website http://vespertine.la

Why is this project worthy of an award?

Vespertine is the vision of chef Jordan Kahn. The project was inspired by the building in which it resides, once called ‘The Waffle’, designed by visionary architect Eric Owen Moss. The structure has been reimagined to a multi-set stage for an experience less described as a restaurant and rather described as a ‘gesamtkunstwerk’ – the German expression for a total work of art – by Los Angeles Times Food Critic Jonathan Gold after awarding it his #1 restaurant in 2017. Vespertine is a project in which the aggregate crosses many genres which are inextricably linked, to create a world unto itself, dissolving any boundary between the subject and object, place and perspective, experience and experiencer. Formed through a collaboration with Eric Owen Moss and a group of renowned artists, Vespertine reimagines the experience of dining and explores a dimension of cuisine that is neither rooted in tradition nor culture. The intimate dining room sets the stage for an enigmatic experience, comprised of a succession of 18+ courses. The convergence of food, art, architecture, and sculpture is woven throughout to create an immersive, multi-sensory event. A 2-story structure, Vespertine is separated into 4 levels of which there are no traditional walls. Instead, the building is wrapped by an architectural skin – a curtain of undulating glass and steel. There are 22 seats in the dining room, 14 in the observation deck, and 20+ in the garden known as Addilantis. There are never more than 22 guests, at one time, in Vespertine. Jordan Kahn and Eric Owen Moss collaborated in untraditional ways that extend beyond the traditional lines of chef and architect, to create and design an experience that was previously unattainable.

What else would you like to share about your design? Why is it unique and innovative?

The restaurant’s concept and cuisine were born as a result of the structure, not vice versa. Less so by the design as an architectural or aesthetic element, but more as a result of the emotionality, or “feeling tone” of the edifice itself, with the objective of constructing an integral, wholly transportive experience. These are not disparate elements in fact – one cannot exist without the other. Due to the uniqueness of the building, everything had to be custom built, which posed both challenges and advantages. For Kahn, partnering with a world-class architect allowed him the freedom and inspiration to create in the kitchen and beyond. Design collaboration examples include: The Table, an art installation in the gallery floor, which is a suspended vertebrae made of teak wood inspired by the compositions of John Cage. Addilantis, the garden where guests sit on heated concrete benches in a private dune surrounded by tall blades of puzzle grass and beds of kurapia. Dining Room Banquets, made of hot rolled steel. The tables, made of acrylic and milled with diamond tips. Water Vessels, made of porcelain where no two are alike. Serving Trays that nest into themselves. Taking a thoroughly minimalist approach, all of the materials used throughout the project are exposed in their nature. Steel, glass, and concrete comprise the majority of the structure itself – all of which remain pure in their finish – while acrylic, stone, ceramic, teak, wool, and antique linen, compose the majority of the remaining materials and are approached with the same philosophy.

Who worked on the project?

Jordan Kahn, Creator Eric Owen Moss, Architect Jona Sees, InAisce Artist, Designer This Will Destroy You, Original Score Ryota Aoki, Ceramics

View the project video: http://vespertine.la


Vonster

Company Kirshenbaum Bond Senecal + Partners

Introduction Date January 16, 2018

Project Website

Why is this project worthy of an award?

To relaunch the Monster brand, we created a custom-built CGI character as the star. But we needed to efficiently scale the Monster to create a library of assets that could be across more targeted channels. So we conceived of a virtual Monster, or as we affectionately called him, Vonster. Partnering with the Mill, we used real-time rendering technology and a custom-built CGI virtual production pipeline to turn Monster into a fully interactive puppet that could be re-animated live on-set to generate new content instantly.

What else would you like to share about your design? Why is it unique and innovative?

This is the first time the technology has been applied in this way, to create a fully interactive virtual puppet that could be re-animated live on-set to generate new content instantly. By creating a virtual puppet that could be re-animated and “filmed” in real time, we were able to capture creativity instantaneously and allow our character to be more responsive and real-time in the current social landscape. It gave us the the ability to create over 30 videos that were targeted, contextual and culturally relevant. And we did in less time with less money. This allowed us to have Monster do just about anything: break things, dance, spin a basketball on his finger, and even ice skate. And since Monster could do anything, we were able to produce over thirty pieces of content in which Monster was entertaining, topical, targeted, contextual and culturally relevant. Which lead to more online conversations, impressions, job applications, and more Monster.

Who worked on the project?

KBS: Executive Creative Director: Michele Kunken Group Creative Director: Mike Abell Group Creative Director: Kevin Gentile Art Director/Associate Creative Director: Vijay Patil Copywriter/Associate Creative Director: Danny Price Senior Copywriter: Chris Wernikowski Global Chief Production Officer: Madison Wharton Executive Director of Content Production: Kim Jose Executive Producer: Christy Carter Junior Producer: Mayele Yebo President: Mike Densmore Business Director: Elizabeth Asselin / Maureen Link Chief Strategy Officer: Ted Florea THE MILL: Creative Director: Jeffrey Dates Real Time Animation Performer: David Bizzaro Mill+ Executive Producer: Zu Al-Kadiri Producer: Katia Davidson Ferrara (Content) Producer: Tia Perkins Real-time Supervisor: Joji Tsuruga Developer: Eric Renaud-Houde Technical Artist: Xuan Seifert Junior Technical Artist: Damian Kwiatkowski 3D Artist: Ren Hsien-Hsu MONSTER: Senior Director, Brand Marketing and Advertising: Elizabeth Koplan Head of PR: Kate Rambo


Vulcan I - Transforming Global Homelessness & Revolutionizing Homebuilding

Company ICON

Introduction Date March 12, 2018

Project Website http://www.iconbuild.com

Why is this project worthy of an award?

ICON, a construction technologies company, built the first permitted, 3D-printed home in America in partnership with the non-profit, New Story, in less than 48 hours for $10,000 using the Vulcan I mobile 3D printer. The gantry-style printer will be printing the first community of 100+ homes in El Salvador in 2019 with the goal of printing each home in under 24 hours for $4,000 at ~600 square feet. The 3D-printed home unveiled in Austin, TX on March 12, 2018 serves as proof-of-concept for sustainable homebuilding that will allow for safer, more affordable homes for more families, faster than ever. ICON is a construction technologies company dedicated to revolutionizing homebuilding. Through proprietary 3D printing technologies and cutting-edge materials, ICON provides sustainable solutions to a number of our world’s most pressing issues, including the global pandemic of homelessness; the increasingly inaccessible cost of home ownership in American and abroad; fundamental issues of sustainability, resiliency, and building performance of conventional construction methods; and the challenge and opportunity of constructing off-planet space habitats. New Story is a non-profit working to create a world where no human lives in survival mode by providing one of life’s most basic needs – shelter. The organization currently works in Mexico, Haiti, El Salvador, and Bolivia and, in just three years, has funded more than 1300 homes for families in need. 850+ of those homes have been built and families have moved in. Their 100% model ensures that every penny of each donation goes to build homes while organization overhead and R&D is covered by private donors such as Y Combinator, prominent venture capitalists, and other leading executives. The current $6,500 homes are built to last for generations and each donation is paired directly with a family so donors can see their impact. See more at https://newstorycharity.org.

What else would you like to share about your design? Why is it unique and innovative?

What if you could download and print a home in 24 hours for half the cost? It’s ICON’s mission to revolutionize the homebuilding industry and bring more homes to more people around the world that are affordable, resilient and sustainable. ICON’s belief is that it is existentially urgent that we find a way to shelter ourselves in this world without ruining it as well as ourselves. ICON’s first project in partnership with New Story, is an illustration of this mission coming to life. Design & Innovation: The Vulcan I was designed to work in the developing world under the constraints that are common in places like Haiti and rural El Salvador, where New Story works. Power can be unpredictable, potable water is not a guarantee, and technical assistance is sparse. It’s designed to tackle housing shortages for vulnerable populations instead of building with profit motivation. The mobile printer fully prints on-site and does not require printing in an off-site location nor does it need to piece together different portions. An entire home is printed seamlessly and is sustainable, produces nearly zero waste and is highly durable, low maintenance, and energy-efficient to operate. Conventional construction is slow, fragmented, wasteful, and has poor thermal properties which increase energy use, increase operating costs, and decrease comfort. Also, conventional materials like drywall and particle board are some of the least resilient materials ever invented. By contrast, 3D printing offers the following: 1. Speed 2. Lack of manual labor 3. Concrete is a well understood, affordable, resilient material 4. Concrete has a high thermal mass (comfort & energy efficiency) 5. 3D Printing produces a continuous, unbroken thermal envelope (comfort & energy efficiency) 6. Replaces multiple systems of the home in one technology (foundation, structure, insulation, interior & exterior sheathing, moisture barrier, finished surfaces, etc.) 7. Nearly zero waste 8. Tremendous design freedom (curves and slopes are no more challenging or expensive than straight, plumb lines).

Who worked on the project?

ICON: Co-founder and CEO, Jason Ballard; Co-founder, Evan Loomis; Co-founder and CTO, Alex Le Roux New Story (non-profit partner on project): CEO, Brett Hagler, Co-founder and Head of Operations, Alexandria