IOTA Live Data Sculpture Installation
Company Ouchhh
Introduction Date March 23, 2017
Project Website
Why is this project worthy of an award?
Rather than just combining science, art and techonology with music, we created an artwork on canvas with different sizes going through the sky in which the unseen is experienced in a century which we see everything rectangle. Our work become so popular in very different areas. We create AI version for V2 and it's been shared on creative media recently.
What else would you like to share about your design? Why is it unique and innovative?
In mathematics, the inclusion map of one space into another is denoted by the lowercase iota. Light is the single element which can be perceived by the eye. Iota is a led installation inspired by light physics and a research to find the origin of geometry. Corresponding to the focus of the observer, the nature of light and its different phenomena can be seen beyond the perceptivity of the human mind and attempts to translate them into a unified, non-spatial form. We had a target on a very large scale including creative people from different disciplines and communities.
Who worked on the project?
Direction_Design_Animation: Ouchhh (ouchhh.tv) Sound Design: Audiofil
View the project video: https://vimeo.com/209742841
Jameson Distillery Bow St.
Company BRC Imagination Arts
Introduction Date March 1, 2017
Project Website https://www.jamesonwhiskey.com/us/visit-us/jameson-distillery-bow-st
Why is this project worthy of an award?
Jameson Distillery Bow St. is the ultimate Jameson brand home experience in the newly restored historical building where John Jameson began distilling whiskey in 1780. It’s a living, active social space that engages guests in sensorial and immersion experiences that ignite a deep, lasting connection to the Jameson brand. It takes visitors on a story-driven journey that connects them with the passionate people, innovative process, delicious and versatile products, and fearless spirit of Jameson Irish Whiskey. Jameson Distillery Bow St. engages guests through multiple offerings: four different experience journeys; community, live music, and product demonstration events; a world-class bar offering custom drinks and the renowned Irish CRAIC (Irish for fun); and retail opportunities unique to the birthplace of the world’s favourite Irish whiskey. The success of Irish whiskey is a success story for Ireland. Each year, over 600,000 tourists pass through Irish whiskey visitor centres to experience first-hand the heritage behind this time-honoured spirit and hear the stories of established and emerging distilleries. The Irish Whiskey Tourism Strategy aims to treble this figure to 1.9 million visitors by 2025 and Jameson Distillery Bow St. plays a central role in delivering on this vision. Smithfield (the Bow St. distillery neighbourhood) and its wider Dublin environs have a rich history and vibrant cultural scene that draw visitors from near and far. Through its community-curated exhibits, live events (music, film, etc.), and cultural programmes featuring local artisans, the Jameson Distillery Bow St. brand home is playing a key role in Smithfield’s continuing cultural and economic resurgence.
What else would you like to share about your design? Why is it unique and innovative?
Jameson Distillery Bow St. took a creative approach to doubling its capacity, improving operations, strengthening brand identity, and increasing revenue streams without expanding the historic building’s existing footprint. Innovative storytelling is key throughout. The Jameson story is integral to the design of the experience as well as the design of the building. Set among the distillery’s historic foundations and walls, a Brand Theater™ approach brings the whiskey-making process to life. This approach amplifies the storytelling through unique environments, historical anecdotes, and surprising theatrical elements that support the verbal delivery from the brand ambassador, thus making the experience more memorable. There are numerous other examples of unique or innovative storytelling, large and small. During the Whiskey Makers and Whiskey Shakers master class experiences, guests are invited to take a cask draw of unblended single-barrel Jameson whiskey in the maturation house; this is the only place in the world they can do that. The Whiskey Makers also offers participants a tutorial in creating their own blends to take home. The Whiskey Tasters experience offers guests an exclusive Irish whiskey flight tasting in John Jameson’s secret office. The Bow St. Experience culminates in a comparative tasting of Jameson Original, bourbon, and Scotch, trusting the whiskey will speak for itself. JJ’s Bar includes an innovative seasonal cocktail menu based on cocktail history and unique Jameson stories. The story-rich retail shops are designed in homage to the traditional Smithfield Market of days gone by. The team wanted to create a modern brand home that aligns with the global positioning of the Jameson brand and builds a community of advocates, accommodate more people on its experiences, bring part of the whiskey-making process back to the original home of Jameson in Dublin, create the world’s best Jameson bar that draws the local community as well as tourists, and effectively convey the brand’s rich heritage and core message of a much-loved whiskey crafted by hardworking people. The re-imagined and re-named brand home places storytelling at the core of the visitor experience, drawing on the personal human connection and state-of-the-art technology to bring the Bow St. story to life, with a variety of tour options to cater to everyone – from those who may be discovering Jameson Irish whiskey for the very first time, to long-standing Jameson enthusiasts who are seeking to further their understanding of this much-loved spirit through master classes with Jameson experts.
Who worked on the project?
BRC Imagination Arts (Lead Agency) Visual Terrain TOTP Architects 1751 Pony Flynn Management & Contractors Nineyards Design Rockbrook Engineering Lightscape Clockwork Productions
View the project video: https://vimeo.com/240045943
Jumanji Home Entertainment Augmented Reality Experience
Company Fishermen Labs
Introduction Date March 20, 2018
Project Website http://www.jumanjimovie.com/discanddigital/
Why is this project worthy of an award?
We worked with Sony Pictures to create Blu Ray / DVD packaging featuring Snapcodes that unlocked an augmented reality experience. The use of Snapcodes on the packaging drives consumers to put value in purchasing physical goods and engaging with the product post purchase in an age where a lot of purchasing is moving to digital. The Snapcode on the front allows the user to try the AR experience in store before purchasing the product, whereas the Snapcode on the inside features an exclusive easter egg with the cast of characters in Jumanji including Dwayne Johnson and Kevin Hart.
What else would you like to share about your design? Why is it unique and innovative?
The design of the Snapcode placement was twofold, one to bring the user into engaging with the product in store, and two rewarding the user for making the purchase. The first AR experience on the outside of the packaging brings the user into a jungle where the user can walk around, and interact with the environment by tapping and launching a hippo attack. The second AR experience on the inside of the packaging brings the Jumanji board to life by allowing the user interact with the cast of Jumanji. This is unique and innovative because this is the first time Snapcodes have been used on home entertainment packaging.
Who worked on the project?
Julie Trieu - Product Manager Cobalt Cox - Art Director Eden Chen - Strategy Bryce Komae - Designer Joseph Burg (from Sony) - Home Entertainment
View the project video: https://www.youtube.com/watch?time_continue=30&v=IpU8Qtc3Z_k
Kevlara
Why is this project worthy of an award?
Transportation and personalize security for executives, VIP clients and families. We count with the best security escorts and armored vehicles in LATAM.
What else would you like to share about your design? Why is it unique and innovative?
We developed an application for safe transport and armored vehicules with just a few clicks.
Who worked on the project?
Francisco Terrientes: Co-Founder & CEO. Emilio Boyd: Co-Founder & President.
View the project video:
Kino: Kinetic, “living” jewelry for dynamic fashion
Company MIT Media Lab
Introduction Date August 14, 2017
Project Website https://www.media.mit.edu/projects/kino-kinetic-wearable/overview/
Why is this project worthy of an award?
This work explores a dynamic future in which the accessories we wear are no longer static, but are instead mobile, living objects on the body. Engineered with the functionality of miniaturized robotics, this "living" jewelry roams on unmodified clothing, changing location and reconfiguring appearance according to social context and enabling multiple presentations of self. With the addition of sensor devices, they can actively respond to environmental conditions. They can also be paired with existing mobile devices to become personalized on-body assistants to help complete tasks. Attached to garments, they generate shape-changing clothing and kinetic pattern designs—creating a new, dynamic fashion. It is our vision that in the future, these robots will be miniaturized to the extent that they can be seamlessly integrated into existing practices of body ornamentation. With the addition of kinetic capabilities, traditionally static jewelry and accessories will start displaying life-like qualities, learning, shifting, and reconfiguring to the needs and preferences of the wearer, also assisting in fluid presentation of self. With wearables that possess hybrid qualities of the living and the crafted, we explore a new on-body ecology for human-wearable symbiosis.
What else would you like to share about your design? Why is it unique and innovative?
Jewelry and accessories have long been objects encoded with social, cultural, and personal meaning for ornamenting the body. While there have been numerous explorations with the aesthetic form of jewelry, they largely remain analog and non-interactive. In this work, we incorporate movement into static accessories so they become mobile objects on the body. They reconfigure location and complete functions beyond decoration. Movement opens the design space for dynamic interactions between device, clothing, and the body. Through mobility, the device can alter the appearance of one’s outfit for increased fluidity in self-expression. It can also configure between location-specific roles, shifting between technical gadget and object of ornamentation according to location.
Who worked on the project?
Cindy Hsin-Liu Kao, MIT Media Lab Deborah Ajilo, MIT Mechanical Engineering Oksana Anilionyte, Royal College of Art Artem Dementyev, MIT Media Lab Inrak Choi, Stanford Mechanical Engineering Sean Follmer, Stanford Mechanical Engineering Chris Schmandt, MIT Media Lab MIT Media Lab in collaboration with MIT Mechanical Engineering, Royal College of Art, and Stanford University's Department of Mechanical Engineering
View the project video: https://vimeo.com/224797586
