Name
How Under Armour CEO Kevin Plank and Golf Champion Jordan Spieth Bet Big—and Win Big
Date & Time
Thursday, November 3, 2016, 12:00 PM - 12:40 PM
Description
NYU Skirball Center, 566 LaGuardia Pl, New York, NY 10012

20-year-old Under Armour is on a tear—the result of using technology to reach customers where they hang out, employing marketing messages that expose the heart of the brand, and of course, aligning itself with breakout athletes at just the right time. For example, when Under Armour signed golfer Jordan Spieth in 2013, he had just left college to turn pro and was far from a household name. Since then, Spieth has gone on to win 2 majors, was named the 2015 PGA Player of the Year, and last year, signed a new 10-year deal with the sports brand. In this conversation, Under Armour Founder and CEO Kevin Plank and Spieth will reveal how taking risks and honing their intuitions have contributed to their success. 

 

Session
How Under Armour CEO Kevin Plank and Golf Champion Jordan Spieth Bet Big—and Win Big
Featuring KEVIN PLANK, CEO, Under Armour and JORDAN SPIETH, Golf Champion
Session Type
DONT USE - SKIRBALL
Theme
Leadership and Inclusion
Location
NYU Skirball Center, 566 LaGuardia Pl, New York, NY 10012
Feature
Single Session Ticket Available
20-year-old Under Armour is on a tear—the result of using technology to reach customers where they hang out, employing marketing messages that expose the heart of the brand, and of course, aligning itself with breakout athletes at just the right time. For example, when Under Armour signed golfer Jordan Spieth in 2013, he had just left college to turn pro and was far from a household name. Since then, Spieth has gone on to win 2 majors, was named the 2015 PGA Player of the Year, and last year, signed a new 10-year deal with the sports brand. In this conversation, Under Armour Founder and CEO Kevin Plank and Spieth will reveal how taking risks and honing their intuitions have contributed to their success.