Name
Inside The Onion's Election Coverage: Developing, Distributing, and Ruthlessly Monetizing America’s Finest Political Satire
Date & Time
Tuesday, November 1, 2016, 5:00 PM - 6:30 PM
Description
Studio 17 at Gizmodo Media Group, 2 West 17th Street, 2nd Floor, New York, NY 10011

Writers from America's Finest News Source, The Onion, will share highlights from the iconic paper’s coverage of the 2016 political season, as well as the process by which this content is created and distributed. Onion Labs, Onion Inc’s in-house content studio, will present an overview of the performance of this content, its monetization, and speak to the risks and rewards of aligning a brand with political content.

Session
Inside The Onion's Election Coverage: Developing, Distributing, and Ruthlessly Monetizing America’s Finest Political Satire ​
Hosted by JOE FULLMAN, VP of Marketing, Onion, Inc.; RICK HAMANN, Chief Creative Officer, Onion, Inc.; MATT KILNMAN, Head Writer, Onion Video; and DAVID ISCOE, Senior Writer, Onion Studios
Session Type
Fast Track
Theme
Creativity
Location
Studio 17 at Gizmodo Media Group, 2 West 17th Street, 2nd Floor, New York, NY 10011
Gizmodo Media Group

Writers from America's Finest News Source, The Onion, will share highlights from the iconic paper’s coverage of the 2016 political season, as well as the process by which this content is created and distributed. Onion Labs, Onion Inc’s in-house content studio, will present an overview of the performance of this content, its monetization, and speak to the risks and rewards of aligning a brand with political content.