Name
Inside Glossier’s Conversational Commerce and Nontraditional Approach to Community
Date & Time
Thursday, November 3, 2016, 10:00 AM - 11:00 AM
Description
Fast Company Office. 7 World Trade Center (250 Greenwich St.), 29th Floor, main conference room.
Guests should bring a photo ID and prepare to check in downstairs and upstairs.
 
Emily Weiss started Glossier with a unique perspective: that of a beauty editor. In less than two years, she has turned the Glossier community into beauty editors themselves. How? By including customers in every part of Glossier’s product development stages, from ideation to iteration to promotion. Glossier’s relationship with its community strongly contributes to the company’s skyrocketing success. Join Weiss in Glossier’s showroom and learn about the importance of speaking with your customers, not at them.
Session
Inside Glossier’s Conversational Commerce and Nontraditional Approach to Community
Hosted by EMILY WEISS, CEO and Founder, Glossier 
Session Type
Fast Track
Theme
Entrepreneurship
Location
Fast Company Office. 7 World Trade Center (250 Greenwich St.), 29th Floor, main conference room.
Guests should bring a photo ID and prepare to check in downstairs and upstairs.
Glossier

Emily Weiss started Glossier with a unique perspective: that of a beauty editor. In less than two years, she has turned the Glossier community into beauty editors themselves. How? By including customers in every part of Glossier’s product development stages, from ideation to iteration to promotion. Glossier’s relationship with its community strongly contributes to the company’s skyrocketing success. Join Weiss in Glossier’s showroom and learn about the importance of speaking with your customers, not at them.