Name
Inside BET's Evolution: How the Network Overhauled Its Digital Platform With Red Interactive Agency
Date & Time
Wednesday, November 2, 2016, 11:00 AM - 12:30 PM
Description
BET, 1515 Broadway New York, NY 10036
 
On this visit to the Times Square offices of BET—the cultural leader in black entertainment—go behind the scenes with EVP and chief digital officer Kay Madati and Red Interactive Agency CEO Brian Lovell to learn about their process of reimagining the traditional broadcast network and revolutionizing its digital products to create an innovative ecosystem that captures their fans' passions in original, immersive content across multiple digital platforms. While there, get a sneak peek of upcoming BET.com original projects and web series.
Session
Inside BET's Evolution: How the Network Overhauled Its Digital Platform With Red Interactive Agency
Hosted by KAY MADATI, Executive Vice President and Chief Digital Officer, BET Networks and BRIAN LOVELL, CEO, RED Interactive Agency
Session Type
Fast Track
Theme
Creativity
Location
BET, 1515 Broadway New York, NY 10036
BET Networks
On this visit to the Times Square offices of BET—the cultural leader in black entertainment—go behind the scenes with EVP and chief digital officer Kay Madati and Red Interactive Agency CEO Brian Lovell to learn about their process of reimagining the traditional broadcast network and revolutionizing its digital products to create an innovative ecosystem that captures their fans' passions in original, immersive content across multiple digital platforms. While there, get a sneak peek of upcoming BET.com original projects and web series.