Name
Inside the Major U.S. Expansion of Minimalist Japanese Brand Muji
Date & Time
Thursday, November 3, 2016, 10:00 AM - 11:30 AM
Description
MUJI, 475 5th Avenue, New York, NY 10017
When your company’s name means “brandless” and your products follow suit, how do you make a name for yourself in new markets? Japanese lifestyle brand Muji has confronted this task head-on in the past year, opening its Fifth Avenue flagship and several outposts on the West Coast with plans for three more brick-and-mortar locations across the country in the next year. Stop by the flagship for a tour of its unique, branding-free retail experience and a conversation with U.S.A. president Asako Shimazaki about Muji’s approach to marketing without the splash and flash and its strategy for denying the pace of U.S. consumerism to keep its minimalist Japanese ethos front and center.
Session
Inside the Major U.S. Expansion of Minimalist Japanese Brand Muji
Hosted by ASAKO SHIMAZAKI, U.S. President, MUJI
Hosted by ASAKO SHIMAZAKI, U.S. President, MUJI
Session Type
Fast Track
Theme
Creativity
Location
MUJI, 475 5th Avenue, New York, NY 10017
MUJI
When your company’s name means “brandless” and your products follow suit, how do you make a name for yourself in new markets? Japanese lifestyle brand Muji has confronted this task head-on in the past year, opening its Fifth Avenue flagship and several outposts on the West Coast with plans for three more brick-and-mortar locations across the country in the next year. Stop by the flagship for a tour of its unique, branding-free retail experience and a conversation with U.S.A. president Asako Shimazaki about Muji’s approach to marketing without the splash and flash and its strategy for denying the pace of U.S. consumerism to keep its minimalist Japanese ethos front and center.