Name
Generating Big Impact on Small Screens: How Kargo Builds Brand Loyalty on Mobile Devices
Date & Time
Wednesday, November 2, 2016, 10:30 AM - 12:00 PM
Description
Kargo, 826 Broadway, 5th Floor, New York, NY 10003
When it comes to building brand loyalty on small screens, not all editorial environments or ad formats are created equal. Join Kargo’s president and chief operating officer, Ryan McConville, and VP of research AJ Mathew as they offer insight into how brands can use premium mobile environments to attract and retain customers. McConville and Mathew will present recent findings from two illuminating Kargo studies that explain why brands are better off placing ads adjacent to content that consumers read (instead of within news feeds) and emphasize the ad formats that are proven to captivate consumers.
Session
Generating Big Impact on Small Screens: How Kargo Builds Brand Loyalty on Mobile Devices
Hosted by RYAN MCCONVILLE, President and Chief Operating Officer, Kargo and AJ MATHEW, VP of Research, Kargo
Session Type
Fast Track
Theme
Creativity, Tech
Location
Kargo, 826 Broadway, 5th Floor, New York, NY 10003
Kargo
When it comes to building brand loyalty on small screens, not all editorial environments or ad formats are created equal. Join Kargo’s president and chief operating officer, Ryan McConville, and VP of research AJ Mathew as they offer insight into how brands can use premium mobile environments to attract and retain customers. McConville and Mathew will present recent findings from two illuminating Kargo studies that explain why brands are better off placing ads adjacent to content that consumers read (instead of within news feeds) and emphasize the ad formats that are proven to captivate consumers.