Name
A Master Class in Bot Building With Deutsch + Friends
Date & Time
Tuesday, November 1, 2016, 2:00 PM - 3:30 PM
Description
Deutsch, 330 West 34th Street, 14th Floor, New York, NY 10001
 
As brand-to-consumer communication continues moving from an app-based model to a messaging-based one, AI bots are becoming increasingly prevalent. For this master class, Deutsch CTO Trevor O'Brien will share lessons from the bot-building trenches to reveal the qualities of a successful AI bot for a brand (Deutsch has been the driving force behind game-changing bots for the likes of Taco Bell, Target, and VW), while experts in artificially intelligent design and machine learning consider the rise of artificial intelligence and its impact on advertising, marketing and consumer experience. This session will also provide hands-on exercises, in which you and your fellow attendees will "become the bot" to visualize the flow of information. 
Session
A Master Class in Bot Building With Deutsch + Friends
Hosted by TREVOR O'BRIEN, Partner and CTO, Deutsch; SABRI SANSOY, creator of the The Cognitive Dress; and NICK JONES, artificially-intelligent digital design expert
Session Type
Fast Track
Theme
Tech
Location
Deutsch, 330 West 34th Street, 14th Floor, New York, NY 10001
Deutsch
As brand-to-consumer communication continues moving from an app-based model to a messaging-based one, AI bots are becoming increasingly prevalent. For this master class, Deutsch CTO Trevor O'Brien will share lessons from the bot-building trenches to reveal the qualities of a successful AI bot for a brand (Deutsch has been the driving force behind game-changing bots for the likes of Taco Bell, Target, and VW), while experts in artificially intelligent design and machine learning consider the rise of artificial intelligence and its impact on advertising, marketing and consumer experience. This session will also provide hands-on exercises, in which you and your fellow attendees will "become the bot" to visualize the flow of information.