Name
Influencer Only: (RED) @ 10: Lessons From a Decade of Making Large-Scale Social Impact
Date & Time
Tuesday, November 1, 2016, 11:30 AM - 1:00 PM
Description
To date, (RED)—the AIDS organization founded by Bono and Bobby Shriver 10 years ago—has raised more than $350 million for the Global Fund to fight AIDS, impacting the lives of more than 70 million people in sub-Saharan Africa and demonstrating the power of brands and consumers to drive social impact. (RED) has brought constant creativity to its product collaborations with iconic global companies like Apple and Gap, and a continued disruptive approach to marketing. Join CEO Deborah Dugan and the (RED) team at their (very red) office and learn some of the unexpected ways that social-purpose business can create larger-scale impact for their cause.
(RED), 49 West 27th St, 3rd Floor, New York, NY 10001
Session
(RED) @ 10: Lessons From a Decade of Making Large-Scale Social Impact
Hosted by DEBORAH DUGAN, CEO, (RED)
Hosted by DEBORAH DUGAN, CEO, (RED)
Session Type
Fast Track
Theme
Social Good
Location
(RED), 49 West 27th St, 3rd Floor, New York, NY 10001
(RED)
To date, (RED)—the AIDS organization founded by Bono and Bobby Shriver 10 years ago—has raised more than $350 million for the Global Fund to fight AIDS, impacting the lives of more than 70 million people in sub-Saharan Africa and demonstrating the power of brands and consumers to drive social impact. (RED) has brought constant creativity to its product collaborations with iconic global companies like Apple and Gap, and a continued disruptive approach to marketing. Join CEO Deborah Dugan and the (RED) team at their (very red) office and learn some of the unexpected ways that social-purpose business can create larger-scale impact for their cause.