When global advertising, marketing, and design company 72andSunny hit the scene in 2004, its founders wanted to push back against the cynicism and egotism they saw dominating the industry. So they flooded their offices—and their work—with optimism, employing it as a management tool and a client strategy. In this session, founder and creative co-chair Glenn Cole will share practical ways that leaders can use unbridled optimism and positivity to guide their staffs, boost creativity, center innovation, and tap into professional and personal opportunities.