Meet three of the brains behind Instagram—product manager Layla Amjadi, software engineer Thomas Dimson, and Dan Toffey, who runs the Community Lab—as they lead an interactive exercise on the unique way people express their interests on the social media platform. Then join a discussion about how interest communities come together on the platform as well as the algorithms and product experiences that enable them. Attendees will leave with a focused understanding of how to recognize natural community behavior and how building tools to foster connection supports overall business growth.