How do the biggest retail brands manage to stay nimble and innovative? They listen to what their users want. Since its launch in 2013, Fabletics (the fashion-forward athleisure brand for women co-helmed by actress Kate Hudson) has grown into a quarter of a billion-dollar brand. Marc Lore’s Jet.com was snapped up by Walmart for $3 billion—now he leads ecommerce at the retail giant. Both brands use every bit of data available to hone in on super fans and painpoints. At this mainstage session, Hudson and Lore will share how they've built digitally native brands that truly put fans first—at unprecedented scale.