Personal brands aren’t just for CEOs and celebs. Cultivating your persona both on- and offline can boost your profile and your bottom line. And while you’re at it, drafting a personal board of directors—a group of people who go beyond mentoring you to actually sponsor you—isn’t a bad idea either. Enter personal development company Landit, which helps women create personalized career playbooks. Join founder and CEO Lisa Skeete Tatum and her team for an engaging session on crafting an authentic executive presence via photos and tweets; the five types of advisers you need on your board; and how to build and leverage a robust network that conspires to bring about your success.