Monday, October 23, 2017
BIG Architects became an industry powerhouse by designing based on a careful analysis of how contemporary life is always evolving—constantly asking and answering the question: How should our structures change as we do? This creative thinking outside of the box remains a trademark of the firm, which has offices in Copenhagen, New York City, and London. Visit BIG’s downtown office for a discussion with partner and CEO Sheela Maini Søgaard. She’ll discuss how to scale up and manage profits in a creative industry without stifling creativity and explore how it can be harnessed to actually inspire the business side.