Design is facing its greatest test since it became a table stake for business. For every organization that succeeds at making design core to its culture and its offerings, many others fail. At the same time, designers are being called to do more—to think more critically about how technology affects our economy and our society. In this session three design leaders from Austin’s “Silicon Hills”—Doug Powell of IBM, Doreen Lorenzo of The University of Texas, and Mark Rolston of the product consultancy argodesign—will share how they are working together to transform design and creative work for the 21st century. Join the session to learn how these organizations are reshaping the design field to grapple with new advances in computing and automation, and how they are addressing a global shortage of creative talent by educating a new generation of creative professionals with business and design skills at the core.