Data analytics company Dstillery doesn’t just help clients find audiences—it uses information about people’s online and offline behavior to create audiences that want to give them their money. Join Dstillery’s VP of data science and analytics Melinda Han Williams for a talk about how big data is disrupting consumer segmentation. Then try your hand at the “Crafted Audience Game” and see if you can identify the location of several unique consumer groups. Close the day with an activity that lives up to the company’s name: a happy hour!