As machine learning increasingly becomes part of our daily lives—whether behind the scenes, embedded in self-driving cars, and in factories, or as a quirky chatbot that we interact with personally—technologists and marketers will be challenged to keep human needs at the forefront. Microsoft and Google have already faced PR crises over AI gone awry. Potentially more damaging is the problem of machine-learning bias, in which reliance on data sets may result in discrimination against certain groups. During this enlightening session at marketing agency Deutsch, chief digital officer Winston Binch, head of digital strategy and invention Rachel Mercer, director of digital operations and production Daniel Murphy, technology critic Sara M. Watson, and current AI XPRIZE advocate Oliver Christie will discuss what this technology means for brands and what you need to know before embarking on any AI endeavor.