While most companies are obsessed with perfecting their social media presence, few have gotten it as right as “Bleacher Report.” Learn from the experts at the digital destination for all things sports on how to craft a business around mobile and social distribution. The president of “Bleacher Report,” Rory Brown, and executive editor Jermaine Spradley will explain the success of its Social Moments team—the group of writers, animators, graphic artists, and sports enthusiasts behind the brand’s internet-breaking social media content. They’ll share how they create real-time reactionary content about sports events, giving the touchdowns, strikeouts, and fouls a life that goes far beyond the field (or court). Attendees will also participate in a hands-on brainstorming session on developing social media content and maximizing audience engagement. #Winning