Sleep. We all do it. But sleep innovator Casper is reinventing the way we do it. From designing to selling to shipping a full line of sleep products, the New York–based company is using science and user feedback to redefine everything about sleep. Join chief product officer Jeff Chapin for “breakfast in bed” at the company’s headquarters and a Q&A about Casper’s design process, as he explores what it takes to create a new product from the ground up.