In the face of unprecedented competition online, it’s more key than ever that digital products be intuitive, clear, and interesting. But outstanding, adaptive design doesn’t happen in a silo. Collaborative, prototype-driven design is the hallmark of Work & Co, the DUMBO-based company that works closely with clients to translate their business propositions into customer-pleasing interfaces. The company must be doing something right: Brands that rarely look outside their own creative stable—including Apple, Google and Nike—have turned to Work & Co for its innovative prowess. Join award-winning design director Ray Sison for an inside look at the approach that Work & Co calls “design doing” and put it to the test in an interactive group concepting exercise.