It used to be that if a brand wanted to rack up impressive sales numbers, it had to place its product in big-box and department stores nationwide. Now, the buzziest brands are selling directly to avid consumers wherever they are, marrying digital and brick-and-mortar storefronts with experience-based shopping that sets their products apart. At this session inside General Catalyst’s Soho office, you’ll join the venture capital behemoth and the executives from two of the major brands they helped to kick start (Warby Parker and Outdoor Voices) for a look into the future of retail.