Most beauty brands use toxic ingredients, most manufactured food products that claim to be “healthy” use the adjective liberally, and most fintech companies serve the big, corporate status quo. But not the companies led by panelists Scott Norton (cofounder of Sir Kensington's), Gregg Renfrew (founder and CEO of Beautycounter), and John Collison (cofounder of Stripe). These members of the new guard of entrepreneurship will discuss how they have made potentially risky business decisions to bring values to their brands—and how it has impacted the bottom line. The discussion will include how to lead with optimism to grow in successful, groundbreaking ways.