At a time when science is under attack by government institutions, Dr. Jon Roberts, Dotdash’s Chief Innovation Officer, is employing its most famous tool—the scientific method—to suss out the true interests of the 100 million people who visit the company’s six websites. Drop by the office of the former About.com brand to learn how being curious about the world helped this media company transition from a general audience hub to a set of niche sites that deliver content on wellness, home, technology, personal finance, travel, and education. You’ll leave with a new appreciation for science—and insight into how you can harness its power for your own pivot.