Step inside the hottest beauty startup’s Hollywood headquarters and see how Beautycon has built a hyperdiverse audience, a haven for influencers, and the world’s buzziest beauty-media company. In less than five years, CEO Moj Mahdara has transformed the company from a B2B network for online content creators to a consumer-facing media powerhouse for the young beauty obsessed and their Snap and YouTube heroes. See how Beautycon pulls off its three-pronged approach of beauty subscription boxes, digital media, and Beautycon Festivals that draws thousands of avid young consumers and nearly doubles in size each year. The team at Beautycon (and an influencer or two) will give you a peek behind the Beautycon curtain and share how the millennial and gen-Z beauty-industry machine has attracted attention and investment from the likes of BBG Ventures (AOL’s venture fund), A&E, Hearst Media, Bethany Mota, and more.

 

As AI begins to redefine our relationships with brands, Huge is at the forefront of data-powered experiences, which meet user needs and respond to user emotions. Michael Horn, managing director of data science, will share the Smart Brands Index—Huge’s playbook for developing effective AI experiences. He'll be joined by Sophie Kleber, global head of product innovation, who will break down the right way to design emotionally intelligent machines. Together, you’ll learn how to build compelling, transformative experiences leveraging the latest methods and best practices.

 

Inside-Out Innovation: How CAA Translates its Company Culture Into Creative Business Opportunities