Jason Dorsey is president and cofounder of the Center for Generational Kinetics and a recognized leader in millennial and generation Z trend research. He’s spoken around the world on issues facing both generations and has led generational research projects for automotive and software companies. Dorsey advises startups and other companies on how to best incorporate millennials and gen Z’ers into corporate culture and tap into generational trends to drive growth. He’s the best-selling author of My Reality Check Bounced and Y-Size Your Business.