Cassidy Blackwell is the director of strategic projects on the Airbnb public affairs team and is responsible for leading initiatives that support the company’s global policy goals and business objectives. Prior to Airbnb, she was the director of brand engagement for Walker and Company Brands, and the founder and editor of Natural Selection. Blackwell has helped companies across industries including tech, consumer packaged goods, retail, and nonprofit with their strategic marketing practices. She’s one of Fast Company's Most Creative People in Business, has made Brand Innovator's 40 Under 40, and was a finalist for the Sage Group's Marketers Who Matter.